1 hr 16 min
The Amazing Story Of Assault Fitness And The Bike People Love To Hate With Roger Dean Bates Love Is Just Damn Good Business
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- Management
In the marketing world full of overlapping products and services, coming up with a unique concept is the only way to stand out. This is exactly what Roger Dean Bates did with Assault Fitness when they conceptualized Assault Bike. Being the only one of its kind, this iconic fitness equipment caught the attention of so many athletes around the world, receiving mixed reviews. Roger shares with Steve Farber the story of how the Assault Bike came to be and how they achieved success thanks to its huge CrossFit debut. They also talk about Roger's relationships with his workers, what attitude a true leader must have, and why making money is not the only way to achieve fulfillment in entrepreneurship.
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Join the Love Is Just Damn Good Business community today:
stevefarber.comSteve Farber LinkedInSteve Farber InstagramSteve Farber TwitterSteve Farber FacebookLove Is Just Damn Good Business YouTube
In the marketing world full of overlapping products and services, coming up with a unique concept is the only way to stand out. This is exactly what Roger Dean Bates did with Assault Fitness when they conceptualized Assault Bike. Being the only one of its kind, this iconic fitness equipment caught the attention of so many athletes around the world, receiving mixed reviews. Roger shares with Steve Farber the story of how the Assault Bike came to be and how they achieved success thanks to its huge CrossFit debut. They also talk about Roger's relationships with his workers, what attitude a true leader must have, and why making money is not the only way to achieve fulfillment in entrepreneurship.
Love the show? Subscribe, rate, review, and share!
Here’s How »
Join the Love Is Just Damn Good Business community today:
stevefarber.comSteve Farber LinkedInSteve Farber InstagramSteve Farber TwitterSteve Farber FacebookLove Is Just Damn Good Business YouTube
1 hr 16 min