100 episodes

How is the internet changing our lives? The Behind the Numbers daily news podcast from EMARKETER helps listeners make sense of the ever-changing worlds of digital media, commerce, advertising and technology. We keep you up to date, provide thought provoking analysis and have a little fun along the way.

Behind the Numbers: an EMARKETER Podcast eMarketer

    • Technology
    • 4.7 • 120 Ratings

How is the internet changing our lives? The Behind the Numbers daily news podcast from EMARKETER helps listeners make sense of the ever-changing worlds of digital media, commerce, advertising and technology. We keep you up to date, provide thought provoking analysis and have a little fun along the way.

    Around the World: New Rules on Digital Antitrust, Competition, and User Protection | Mar 28, 2024

    Around the World: New Rules on Digital Antitrust, Competition, and User Protection | Mar 28, 2024

    On today’s podcast episode, host Bill Fisher is joined by our analysts Paul Briggs, Evelyn Mitchell-Wolf, and Carina Perkins to discuss the implications of new digital legislations that recently came into force in the EU. Could they be a template for tighter digital laws elsewhere in the world?
     
    Follow us on Instagram at: 
    https://www.instagram.com/insiderintelligence/
     
    For sponsorship opportunities contact us:advertising@emarketer.com.
    For more information visit: https://www.insiderintelligence.com/contact/advertise/
    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
     
    For a transcript of this episode click here: 
     
     
    © 2024 EMARKETER
     

    Behind every good decision is great data—and Nielsen has the best data. We give marketers and content studios a direct connection to their audiences so they can understand why they love what they love. Get prepared with Nielsen’s 2024 Upfronts Newfronts Guide.
     

    • 30 min
    Reimagining Retail: The Unofficial Most Interesting Retailers List (March) | Mar 27, 2024

    Reimagining Retail: The Unofficial Most Interesting Retailers List (March) | Mar 27, 2024

    On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of March. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Becky Schilling and Sara Lebow will defend their list against vice president of content Suzy Davidkhanian and analyst Zak Stambor, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list. 
     
    Follow us on Instagram at: 
    https://www.instagram.com/insiderintelligence/
     
    For sponsorship opportunities contact us:advertising@emarketer.com.
    For more information visit: https://www.insiderintelligence.com/contact/advertise/
    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
     
    For a transcript of this episode click here: 
    https://www.emarketer.com/content/podcast-reimagining-retail-unofficial-most-interesting-retailers-list-march
     
    © 2024 EMARKETER

    • 27 min
    The Daily: A New TikTok Ban, Part 2—What a TikTok-Less America Looks Like, Who Might Buy Them, and Marketers Considerations | Mar 26, 2024N

    The Daily: A New TikTok Ban, Part 2—What a TikTok-Less America Looks Like, Who Might Buy Them, and Marketers Considerations | Mar 26, 2024N

    On today's podcast episode (part 2), we discuss what America looks like without TikTok, who would be most likely to buy the short-video app, and what marketers should be thinking about to plan for the future. Tune in to the discussion with our analysts Minda Smiley and Max Willens.
     
    Follow us on Instagram at: 
    https://www.instagram.com/insiderintelligence/
     
    For sponsorship opportunities contact us:advertising@emarketer.com.
    For more information visit: https://www.insiderintelligence.com/contact/advertise/
    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
     
    For a transcript of this episode click here: 
    https://www.emarketer.com/content/podcast-daily-new-tiktok-ban-part-2-what-tiktok-less-america-looks-like-who-might-buy-them-marketers
     
    © 2024 EMARKETER
     

    Behind every good decision is great data—and Nielsen has the best data. We give marketers and content studios a direct connection to their audiences so they can understand why they love what they love. Get prepared with Nielsen’s 2024 Upfronts Newfronts Guide.
     

    • 20 min
    The Daily: A New TikTok Ban, Part 1—What's Going On, Do American's Want One, and The Likelihood of a Ban Happening | Mar 25, 2024

    The Daily: A New TikTok Ban, Part 1—What's Going On, Do American's Want One, and The Likelihood of a Ban Happening | Mar 25, 2024

    On today's podcast episode (part 1), we discuss the details of what's going on with a potential TikTok ban, how grave of a threat TikTok might be, whether Americans actually want a ban, and the likelihood of TikTok getting banned this time around (out of 10). Tune in to the discussion with our analysts Minda Smiley and Max Willens.
     
    Follow us on Instagram at: 
    https://www.instagram.com/insiderintelligence/
     
    For sponsorship opportunities contact us:advertising@emarketer.com.
    For more information visit: https://www.insiderintelligence.com/contact/advertise/
    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
     
    For a transcript of this episode click here: 
    https://www.emarketer.com/content/podcast-daily-new-tiktok-ban-part-1-whats-going-on-do-americans-want-one-likelihood-of-ban-happening
     
    © 2024 EMARKETER
     

    Behind every good decision is great data—and Nielsen has the best data. We give marketers and content studios a direct connection to their audiences so they can understand why they love what they love. Get prepared with Nielsen’s 2024 Upfronts Newfronts Guide.
     

    • 19 min
    The Weekly Listen: Why Awards Shows Are Actually a Huge Deal, Netflix's Sports Play, and Can "News" Survive Online? | Mar 22, 2024

    The Weekly Listen: Why Awards Shows Are Actually a Huge Deal, Netflix's Sports Play, and Can "News" Survive Online? | Mar 22, 2024

    On today's podcast episode, we discuss what the 2024 Oscars taught us about the future of awards shows, whether its time to give up on email, how Netflix's sports strategy will play out, if the idea of "news" can survive online, how the money in the world is shared between us, and more. Tune in to the discussion with our analyst Bill Fisher, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
     
    Follow us on Instagram at: 
    https://www.instagram.com/insiderintelligence/
     
    For sponsorship opportunities contact us:advertising@emarketer.com.
    For more information visit: https://www.insiderintelligence.com/contact/advertise/
    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
     
    For a transcript of this episode click here: 
    https://www.emarketer.com/content/podcast-weekly-listen-why-awards-shows-actually-huge-deal-netflixs-sports-play-news-survive-online
     
    © 2024 EMARKETER
     

    Behind every good decision is great data—and Nielsen has the best data. We give marketers and content studios a direct connection to their audiences so they can understand why they love what they love. Get prepared with Nielsen’s 2024 Upfronts Newfronts Guide.
     

    • 36 min
    The Daily: What Does Watching TV Mean Anymore, Live is the New Streaming, and The Real Reason Walmart Bought Vizio | Mar 21, 2024

    The Daily: What Does Watching TV Mean Anymore, Live is the New Streaming, and The Real Reason Walmart Bought Vizio | Mar 21, 2024

    On today's podcast episode, we discuss what TV even is anymore, how the redefining of TV is reshaping marketers' approach, and why not all data is created equal. "In Other News," we talk about why live TV is the new streaming and the real reason Walmart bought TV-maker Vizio. Tune in to the discussion with our analyst Ross Benes and Alison Gensheimer, head of Nielsen marketing.

     




     

    Follow us on Instagram at: 
    https://www.instagram.com/insiderintelligence/
     
    For sponsorship opportunities contact us:advertising@emarketer.com.
    For more information visit: https://www.insiderintelligence.com/contact/advertise/
    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
     
    For a transcript of this episode click here: 
    https://www.emarketer.com/content/podcast-daily-what-watching-tv-mean-anymore-live-new-streaming-real-reason-walmart-bought-vizio
     
    © 2024 EMARKETER
     

    Behind every good decision is great data—and Nielsen has the best data. We give marketers and content studios a direct connection to their audiences so they can understand why they love what they love. Get prepared with Nielsen’s 2024 Upfronts Newfronts Guide.
     

    • 22 min

Customer Reviews

4.7 out of 5
120 Ratings

120 Ratings

Digital maverick ,

Great show, my Friday weekly listen

My favorite show is the Friday show, because I think it covers a little bit everything. Great content, Marcus has a great job, and really great chemistry with the folks on the line. I feel like I learn four or five things that I can apply to my job each episode. Great work.

laura doesnt like this ,

Good stuff

Marcus and the team always provide interesting commentary on the latest news in digital marketing. It helps me be (or at least,sound) smarter at work

Gori20 ,

Valuable listen

I absolutely enjoy and value this show! Consistently super informative, relevant, and enjoyable.

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