34 min
Amazon Posts - What, Why, How & Best Practices for 2021 The Asian Seller
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- Entrepreneurship
On this week’s The Asian Seller podcast, we talk to Jelena Nuhanovic, founder of AmazoniaPPC about everything you need to know about Amazon Posts.
Jelena shares the basics of Posts, and gives best practices in 2021 to maximize Posts so you can get your brand and product in front of more shoppers on Amazon.
Apart from listening to / watching the podcast interview with Jelena, you can also read the article written by Jelena below to get an overview of Amazon Posts.
What are Amazon Posts With the most recent pandemic event that has definitely acted as a catalyst for the development of ecommerce, Amazon has moved more in the direction of creating a more branded shopping experience for customers on the platform.
This new way of communicating with audiences has opened a door for brands to expand their brand discoverability in front of Amazon’s shoppers and build a following in a similar way that they do on social networks.
Amazon Posts are an innovative new tool for sellers to expand their organic reach free of charge. In this article, we’re going to give you full insights on what this tool is, and how to leverage all the advantages it’s currently giving us.
What is interesting about this new format is that it is a shoppable format. Each post links to a product detail page, which is a valuable feature if you’re looking to expand your brand presence on Amazon.
Why should I use Amazon Posts?
There are many reasons why you should start building your following on Amazon through Posts, and some of them are:
You already have that content on your social media, just probably haven’t reached Amazon’s audiences with it yet. Since you already have the content it is very easy to repurpose it for Amazon This is a great way to generate additional organic clicks to your product detail pages and promote any special offers you might have This is currently free to join, but you will need to be Brand registered first One of the most interesting things about Amazon posts is that their main format looks a lot like regular social media posts (very similar to Instagram posts and stories, or Facebook posts), but at the same time there is no option to interact with the brand other than signing up to follow their feed on Amazon. Other than that, you can click on the post to lead you either to the featured product’s detail page, to brand feed, and to expand the caption on mobile devices.
How to get started with Amazon Posts?
This program is completely free (it is good to harvest its potential while it’s still free) to join, but you will need to be brand registered before signing up for the program. If you need to get brand registered fast, you can speed up this process by signing up for the IP accelerator program. This program is a network of Amazon-vetted IP law firms that can help you speed up the process of trademark registration and they usually offer better pricing than independent law firms.
If you’re already brand registered, then you can use the following steps to sign up:
Go to: https://posts.amazon.com/welcome Create a new profile by using your regular Seller Central login credentials Verify your brand name and add your brand logo This simple, 3-step process will then enable you to start creating posts once you’re approved.
How does it work?
Once you are signed up, you can use the interface to create interesting and engaging posts. It is important to stick to the creative guidelines given by Amazon, and respect the rules of posting. Similar to social media, there is no limit to how many Posts you can create, which is great for building a consistent brand presence on the platform.
Another great thing is that you can schedule posts in advance, similar to Scheduled Posts on Facebook.
Once it’s approved to be published, Amazon will automatically start showing it in customer’s feeds where applicable. After you create a post, you can either publish it right away, or schedule for later
On this week’s The Asian Seller podcast, we talk to Jelena Nuhanovic, founder of AmazoniaPPC about everything you need to know about Amazon Posts.
Jelena shares the basics of Posts, and gives best practices in 2021 to maximize Posts so you can get your brand and product in front of more shoppers on Amazon.
Apart from listening to / watching the podcast interview with Jelena, you can also read the article written by Jelena below to get an overview of Amazon Posts.
What are Amazon Posts With the most recent pandemic event that has definitely acted as a catalyst for the development of ecommerce, Amazon has moved more in the direction of creating a more branded shopping experience for customers on the platform.
This new way of communicating with audiences has opened a door for brands to expand their brand discoverability in front of Amazon’s shoppers and build a following in a similar way that they do on social networks.
Amazon Posts are an innovative new tool for sellers to expand their organic reach free of charge. In this article, we’re going to give you full insights on what this tool is, and how to leverage all the advantages it’s currently giving us.
What is interesting about this new format is that it is a shoppable format. Each post links to a product detail page, which is a valuable feature if you’re looking to expand your brand presence on Amazon.
Why should I use Amazon Posts?
There are many reasons why you should start building your following on Amazon through Posts, and some of them are:
You already have that content on your social media, just probably haven’t reached Amazon’s audiences with it yet. Since you already have the content it is very easy to repurpose it for Amazon This is a great way to generate additional organic clicks to your product detail pages and promote any special offers you might have This is currently free to join, but you will need to be Brand registered first One of the most interesting things about Amazon posts is that their main format looks a lot like regular social media posts (very similar to Instagram posts and stories, or Facebook posts), but at the same time there is no option to interact with the brand other than signing up to follow their feed on Amazon. Other than that, you can click on the post to lead you either to the featured product’s detail page, to brand feed, and to expand the caption on mobile devices.
How to get started with Amazon Posts?
This program is completely free (it is good to harvest its potential while it’s still free) to join, but you will need to be brand registered before signing up for the program. If you need to get brand registered fast, you can speed up this process by signing up for the IP accelerator program. This program is a network of Amazon-vetted IP law firms that can help you speed up the process of trademark registration and they usually offer better pricing than independent law firms.
If you’re already brand registered, then you can use the following steps to sign up:
Go to: https://posts.amazon.com/welcome Create a new profile by using your regular Seller Central login credentials Verify your brand name and add your brand logo This simple, 3-step process will then enable you to start creating posts once you’re approved.
How does it work?
Once you are signed up, you can use the interface to create interesting and engaging posts. It is important to stick to the creative guidelines given by Amazon, and respect the rules of posting. Similar to social media, there is no limit to how many Posts you can create, which is great for building a consistent brand presence on the platform.
Another great thing is that you can schedule posts in advance, similar to Scheduled Posts on Facebook.
Once it’s approved to be published, Amazon will automatically start showing it in customer’s feeds where applicable. After you create a post, you can either publish it right away, or schedule for later
34 min