26 episodes

Welcome to Ambitious Women, where you'll hear stories about amazing women doing amazing things! We'll talk candidly about the everyday struggles all women face. You'll hear the good, the bad and everything in between.

Ambitious Women Radio ambitiouswomen

    • Business
    • 5.0, 29 Ratings

Welcome to Ambitious Women, where you'll hear stories about amazing women doing amazing things! We'll talk candidly about the everyday struggles all women face. You'll hear the good, the bad and everything in between.

    #26: Strategy Will Make or Break Your Business with Denise Sirovatka, President – “The Women of Coolhaus”

    #26: Strategy Will Make or Break Your Business with Denise Sirovatka, President – “The Women of Coolhaus”

    All I can say is WOW! Denise is an amazing woman and force! She has over 20 years of experience in the food industry with some incredible triumphs. She believes that a strong brand strategy plays a key role in a company’s success, and she has the background and successes to prove it.
     
    Previously, Denise was with Udi’s for 5 years. She took them from a $500K company and accomplished their biggest goal, to be acquired – not to mention, when they were acquired they had a $100 million run rate. Way. To. Go. When Udi’s sold to Boulder Brands, she then transitioned to the GM role over the Udi’s vertical and grew it to over a $250 million dollar business.
     
    Her dynamic background in chemistry has definitely given her an edge. She recommends that women not overlook S(cience)T(echnology)E(ngineering)M(athematics) when choosing their careers, as a math and science background will always serve you. We couldn’t agree more!
     
    During this episode we discuss:
    Her transition from chemistry, to sales, to marketing & strategy - she has an interesting journey.
    How startups often follow the money instead of the path (not always the best idea).
    Her leadership style and what works for her.
    Being politically correct and how it really doesn’t always serve the greater good in companies. Let’s just get to the point already.
    How and why she enjoys working for startups.
    How she got over being shy.
    The difference of working from a women-owned business vs a large corporation.
     
    I love her last pieces of advice, so listen to the end. There’s a lot to take in from this episode.
     
     
     
    Coolhaus is a certified woman-owned business.
    Coolhaus co-founders Natasha Case and Freya Estreller started baking cookies, making ice cream, and combining them into “cool houses” in 2008. With mutual backgrounds in the design and real estate fields, they began naming their ice cream sandwiches after architects and architectural movements that inspired them – and eventually decided to take their newfound passion (dubbed “Farchitecture,” or Food + Architecture) to their hometown streets in Los Angeles. So after a few days on Craigslist (and some time convincing their families they weren’t crazy), they found and bought a beat-up old postal van, trekked out to the world-famous Coachella Valley Music Festival in April 2009 to make their debut, and, well…the rest is history.
    Now, Coolhaus distributes in 6,000+ grocery stores ranging from Whole Foods to Safeway to Publix markets with 30 SKU’s including hand-crafted ice cream sandwiches, artisan pints and chocolate-dipped bars. Fans can also visit Coolhaus at its two Southern California-based storefronts in Culver City and Pasadena, or swing by one of the 10 mobile ice cream trucks and carts in Los Angeles, New York, and Dallas.
     

    • 27 min
    #25: Taking Initiative with Katie Miller, Brand Manager - "The Women of Coolhaus"

    #25: Taking Initiative with Katie Miller, Brand Manager - "The Women of Coolhaus"

    Katie is a go-getter in every sense of the word! She wears a ton of hats. Not only is she the Brand Manager for Coolhaus, but she’s also a legit pastry chef 3 days a week, on top of it all.
     
    Katie’s day-to-day consists of managing all things consumer facing for the Coolhaus brand. So, what does that mean? It means EVERYTHING you see with the Coolhaus brand name on it, she’s had a hand in – the store front, food trucks, packaging, social media, events, all things marketing, etc. Believe me, it’s a lot! In addition, she’s also the bridge between marketing and wholesale. While juggling the brand image, she’s working to create lasting relationships for Coolhaus. Needless to say, Katie is an ambitious woman with a ton of positive energy.
     
    During this episode we touch on:
    How she went from being a Coolhaus intern to their Brand Manager.
    How she’s also working at République, a French café and bakery here in LA, as a pastry chef while also excelling at Coolhaus. Why? Because she loves it!
    How relationships play a key role in both her success and the success of the company.
    How she went about applying for jobs (take notes ladies, it’s not the traditional route).
    How to overcome fear and put yourself out there.
      
    Katie has an enormous amount of drive. She takes initiative, learns everything she can about any given subject and excels. We can’t wait to see what’s up her sleeve next!
     
     
    Coolhaus is a certified woman-owned business.
    Coolhaus co-founders Natasha Case and Freya Estreller started baking cookies, making ice cream, and combining them into “cool houses” in 2008. With mutual backgrounds in the design and real estate fields, they began naming their ice cream sandwiches after architects and architectural movements that inspired them – and eventually decided to take their newfound passion (dubbed “Farchitecture,” or Food + Architecture) to their hometown streets in Los Angeles. So after a few days on Craigslist (and some time convincing their families they weren’t crazy), they found and bought a beat-up old postal van, trekked out to the world-famous Coachella Valley Music Festival in April 2009 to make their debut, and, well…the rest is history.
    Now, Coolhaus distributes in 6,000+ grocery stores ranging from Whole Foods to Safeway to Publix markets with 30 SKU’s including hand-crafted ice cream sandwiches, artisan pints and chocolate-dipped bars. Fans can also visit Coolhaus at its two Southern California-based storefronts in Culver City and Pasadena, or swing by one of the 10 mobile ice cream trucks and carts in Los Angeles, New York, and Dallas.
     

    • 26 min
    #24: Mastering the Art of Communication & Managing People with Jackie Caceres, Director of Operations – “The Women of Coolhaus”

    #24: Mastering the Art of Communication & Managing People with Jackie Caceres, Director of Operations – “The Women of Coolhaus”

    Jackie has a ton of incredible insight to share! She’s done a little bit of everything, comes from a very diverse career background and has mastered the art of managing people. As the Director of Ops at Coolhaus she oversees the management of their trucks, storefronts and on top of that she handles all of their HR. No small feat!   
     
    During this episode we discuss her ambitions and how they’ve shifted throughout the years. She went from pre-law to hospitality and is now working for one of our favorite companies, Coolhaus! She’s living proof that you can change careers without sacrificing your success.
     
    Listen as we discuss:
    The importance of quality of life.
    How to deal with and manage people (both customers & employees) – FUN FACT: She actually enjoys going through customer complaints!
    Situational management
    How to shift careers
    The importance of communication and listening
     
    I loved this discussion with Jackie. She’s real, down-to-earth and tells it like it is. We had an interesting conversation about some of her worst experiences in the hospitality industry... dealing with blatant gender bias, ageism and harassment. We also talk about her WORST day at work. A somewhat comical (yet not so comical at the time) experience. You’ll be impressed at how she handled these situations. 
     
    Listen to the end, there are some important takeaways throughout this entire episode.
     
     
     
    Coolhaus is a certified woman-owned business.
    Coolhaus co-founders Natasha Case and Freya Estreller started baking cookies, making ice cream, and combining them into “cool houses” in 2008. With mutual backgrounds in the design and real estate fields, they began naming their ice cream sandwiches after architects and architectural movements that inspired them – and eventually decided to take their newfound passion (dubbed “Farchitecture,” or Food + Architecture) to their hometown streets in Los Angeles. So after a few days on Craigslist (and some time convincing their families they weren’t crazy), they found and bought a beat-up old postal van, trekked out to the world-famous Coachella Valley Music Festival in April 2009 to make their debut, and, well…the rest is history.
    Now, Coolhaus distributes in 6,000+ grocery stores ranging from Whole Foods to Safeway to Publix markets with 30 SKU’s including hand-crafted ice cream sandwiches, artisan pints and chocolate-dipped bars. Fans can also visit Coolhaus at its two Southern California-based storefronts in Culver City and Pasadena, or swing by one of the 10 mobile ice cream trucks and carts in Los Angeles, New York, and Dallas.
     

    • 26 min
    #23: Events Mean Everything, with Bianca Castagnaro, National Event + Activation Manager - "The Women of Coolhaus"

    #23: Events Mean Everything, with Bianca Castagnaro, National Event + Activation Manager - "The Women of Coolhaus"

    Bianca is an expert when it comes to event planning, brand activations and execution – and that says a lot! If you’ve never planned an event, let us tell you – IT’S NOT AS EASY AS IT LOOKS!  And if you have planned an event, you know what we’re talking about.
     
    During this episode we talk about the important role events play for a brand and how many companies overlook this aspect in their marketing plans – a big mistake! We also talk about what it takes to create, plan and execute an event/brand activation. Many people think that hosting or creating an event is easy. Well, we’re here to tell you it’s not QUITE as easy as it seems! There are so many intricacies to executing large brand activations and events and it takes a truly talented and ambitious person to pull it off time and time again. Bianca is so incredibly humble about her success in doing just that!  
     
    Listen as we discuss:
    How events create brand loyalty and love.
    How something as simple as a brand activation can make a big impact on your customers.
    The difference between creating events for event venues vs. creating events for brands.
    The importance of having think skin & being highly organized.
    Never being too good to get your hands dirty.
    The pain points and the joys that come from events.
     
    Events are a tough business and often look disguisedly glamourous. Why? Thanks to the highly talented people like Bianca who make it look effortless and perfect. We’re proud to stand alongside of this ambitious woman! We can’t wait to see all of the exciting events she’ll be bringing to the Coolhaus brand in 2019!
     
     
    Coolhaus is a certified woman-owned business.
    Coolhaus co-founders Natasha Case and Freya Estreller started baking cookies, making ice cream, and combining them into “cool houses” in 2008. With mutual backgrounds in the design and real estate fields, they began naming their ice cream sandwiches after architects and architectural movements that inspired them – and eventually decided to take their newfound passion (dubbed “Farchitecture,” or Food + Architecture) to their hometown streets in Los Angeles. So after a few days on Craigslist (and some time convincing their families they weren’t crazy), they found and bought a beat-up old postal van, trekked out to the world-famous Coachella Valley Music Festival in April 2009 to make their debut, and, well…the rest is history.
    Now, Coolhaus distributes in 6,000+ grocery stores ranging from Whole Foods to Safeway to Publix markets with 30 SKU’s including hand-crafted ice cream sandwiches, artisan pints and chocolate-dipped bars. Fans can also visit Coolhaus at its two Southern California-based storefronts in Culver City and Pasadena, or swing by one of the 10 mobile ice cream trucks and carts in Los Angeles, New York, and Dallas.
     
     
     
     

    • 22 min
    #22: Always Be Learning with Rebecca Patel, Full Stack Developer - "The Women of Heartbeat"

    #22: Always Be Learning with Rebecca Patel, Full Stack Developer - "The Women of Heartbeat"

    Rebecca is a highly talented full stack developer. She grew up following in the footsteps of her brother - always building and exploring things which were outside the "norm" for young girls. During this episode we discuss everything from:
    How young girls are often times not afforded the same type of exploratory fields as young boys - which tends to lead them down a different path (outside of tech).
    How she gained confidence.
    How it's crucial to receive positive feedback, especially at a young age.
    What it's like to work with your spouse.
    What it's like to work for a startup vs. a large corporation as a developer.
    Rebecca has numerous talents. While working for Heartbeat, she also develops beautiful apps on the side with her husband. She's ambitious, creative and can build anything from end-to-end - A RARE & AMAZING TALENT! 
    Heartbeat is social marketing technology that helps brands build communities of eager brand loyalists, activating everyday consumers to create trackable influencer-style marketing campaigns, answer survey questions, and engage with brand content.  

    • 21 min
    #21: Working Together To Make It Work with Paige Bodovitz, Sr. Campaign Strategist - "The Women of Heartbeat"

    #21: Working Together To Make It Work with Paige Bodovitz, Sr. Campaign Strategist - "The Women of Heartbeat"

    Paige is a vibrant, ambitious woman who is getting ready to take this world by storm. While she majored in Nutrition & Dietetics from NYU, she took a sharp left turn into Digital Marketing and isn't looking back. She's only been at Heartbeat for 5 months, but she's already making a major impact! 
    Listen as we discuss a variety of topics, such as: 
    What it’s like working for a startup - everything from the camaraderie, fast-paced work environment, to the amazing learning experience.
    How sharing your voice is vital. 
    How internships helped her gain confidence and experience.
    Knowing your worth - how to unapologetically appreciate what you’re good at.
    How finding the right mentor makes a big difference in you career & how keeping mentors in your life is important. 
    Paige may be young in years, but she's wise beyond measure. She's such a pleasure to talk with! I hope you enjoy this episode as much as I did. I can't wait to see what Paige's future holds! 
     
    Heartbeat is social marketing technology that helps brands build communities of eager brand loyalists, activating everyday consumers to create trackable influencer-style marketing campaigns, answer survey questions, and engage with brand content.  
     
     
     

    • 23 min

Customer Reviews

5.0 out of 5
29 Ratings

29 Ratings

Tune in Toky-ho ,

very informative

this podcast is a great resource for women looking to excel in their careers and in life!

Such amazing content ,

Amazing Content!

You always have such amazing content and the women you interview are so inspiring. Absolutely one of my favorite podcasts to listen to while at work.

brandmentalist ,

Amazing

So inspirational! Love the name, the concept, and the value behind it. I always come here for a dose of inspiration. Amazing work.

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