Each week, we surface the most important societal shifts, consumer sentiments, and marketplace trends leaders need to know to stay in lockstep with consumers' shifting desires. Grounded in weekly polling data, ATW is hosted by NYT bestselling author John Gerzema, CEO of The Harris Poll and futurist Libby Rodney, CSO of The Harris Poll.
John @johngerzema is CEO of The Harris Poll | Libby @LibbyG is CSO of The Harris Poll
America This Week: November 22. Special Episode: Financial Inequity in America
John and Libby are joined by The Harris Poll’s Dami Rosanwo a public policy and inequities specialist. They discuss a new survey presented at The US News Equity Conference showing the hidden gaps facing BIPOC Americans and the steps businesses can take to increase access and opportunity.
America This Week: November 15, Twitter’s Advertising Pause, Unpacking the Phrase, ‘No Problem’ and Fixing Healthcare
This week Libby and John discuss what advertisers should know about Twitter users when deciding whether or not to pause their spending. Also, Boomers have a problem with the phrase, “No problem”. And special guest Patrick Drewry from Change Healthcare helps unpack the public’s opinion on what’s preventing Americans from receiving better healthcare.
America This Week: November 7, Not What You Think. Highlights from Forbes CMO Conference
Special Episode: This week Libby and John take America This Week on the road to the Forbes CMO Summit in Miami. Their talk, "Not What You Think" explores the underlying human values/needs in today's biggest trends, from Metaverse and Crypto to Quiet Quitting. #ForbesCMO
America This Week: Oct 28, Influencer Storefronts, Ghosts & Goblins, Fintech
This week John and Libby discuss: The power of social media influencer storefronts, especially for Gen Z consumers, for a Halloween treat we see how many American believe in ghosts, and how Americans are doubling down on Fintech during economy uncertainty.
America This Week: Oct 24, Pinkflation, RIP Emojis, Rent Ragers
This week John and Libby discuss: How the Pink Tax is compounding the inflation problem for women, how Gen Z want you to stop using passive aggressive emojis (huh?), and the mindset of employees and consumers as rent and home prices become unaffordable.
America This Week: Oct 17, OHH Fuels Social, Vacation-Less Americans, Inventory Wars
This week John and Libby discuss: How out-of-home media is fueling TikTok. How Americans, despite burnout, aren’t taking vacation and what to do about it. And how marketers and inventory management need to be in lock step to prevent inventory glut.
Quick way to keep up to speed!
What a great podcast! It’s quick and concise and allows me to keep my finger on the pulse of consumer behavior.
Stats and trend on point
Love, love the show!!! Great interaction between the hosts . They help on a better understanding of the stats behind a trend.
Love this podcast! I enjoy hearing how they break down the numbers into smaller digestible chunks with tangible examples to drive the point home. As a designer in the consumer retail industry, I learn how my designs and approach play a big part in this world of numbers. I highly recommended this podcast to friends, professionals and newcomers to the marketing world 😉