30 episodes

Each week, we surface the most important societal shifts, consumer sentiments, and marketplace trends leaders need to know to stay in lockstep with consumers' shifting desires. Grounded in weekly polling data, ATW is hosted by NYT bestselling author John Gerzema, CEO of The Harris Poll and futurist Libby Rodney, CSO of The Harris Poll.
John @johngerzema is CEO of The Harris Poll | Libby @LibbyG is CSO of The Harris Poll

America This Week: From The Harris Poll John Gerzema

    • Business
    • 4.9 • 38 Ratings

Each week, we surface the most important societal shifts, consumer sentiments, and marketplace trends leaders need to know to stay in lockstep with consumers' shifting desires. Grounded in weekly polling data, ATW is hosted by NYT bestselling author John Gerzema, CEO of The Harris Poll and futurist Libby Rodney, CSO of The Harris Poll.
John @johngerzema is CEO of The Harris Poll | Libby @LibbyG is CSO of The Harris Poll

    America This Week: Feb 22. Special Episode #3: Checking In on American Women’s Heart Health

    America This Week: Feb 22. Special Episode #3: Checking In on American Women’s Heart Health

    John is joined by CVS Health’s Chief Health Equity Officer, Dr. Joneigh Khaldun, to discuss the latest CVS Health/Harris Poll research on women’s attitudes, knowledge, and information gaps toward their heart health, as well as what all Americans should be aware of and doing for their own heart.

    • 16 min
    America This Week: December 20 - Americans Are Priced Out Of Homes + Living With Tattoo Regrets

    America This Week: December 20 - Americans Are Priced Out Of Homes + Living With Tattoo Regrets

    In this end of year episode John and Libby discuss new Harris data showing how homeowners feel increasingly priced out of their neighborhoods. Also, a surprisingly large number of Americans regret their tattoos. And a new Instacart/Harris Poll #foodtok Poll recaps the top food trends of 2023 on TikTok.

    • 17 min
    America This Week: Dec 6. Special Episode #2: Health Inequity in America

    America This Week: Dec 6. Special Episode #2: Health Inequity in America

    John is joined by U.S. News & World Report Public Health Reporter Steven Ross Johnson to discuss the new U.S. News/Harris Poll report on BIPOC American attitudes towards the health care system in America and steps providers and policy-makers can take to improve patient outcomes.

    • 28 min
    America This Week: November 22. Special Episode: Financial Inequity in America

    America This Week: November 22. Special Episode: Financial Inequity in America

    John and Libby are joined by The Harris Poll’s Dami Rosanwo a public policy and inequities specialist. They discuss a new survey presented at The US News Equity Conference showing the hidden gaps facing BIPOC Americans and the steps businesses can take to increase access and opportunity.

    • 22 min
    America This Week: November 15, Twitter’s Advertising Pause, Unpacking the Phrase, ‘No Problem’ and Fixing Healthcare

    America This Week: November 15, Twitter’s Advertising Pause, Unpacking the Phrase, ‘No Problem’ and Fixing Healthcare

    This week Libby and John discuss what advertisers should know about Twitter users when deciding whether or not to pause their spending. Also, Boomers have a problem with the phrase, “No problem”. And special guest Patrick Drewry from Change Healthcare helps unpack the public’s opinion on what’s preventing Americans from receiving better healthcare.

    • 24 min
    America This Week: November 7, Not What You Think. Highlights from Forbes CMO Conference

    America This Week: November 7, Not What You Think. Highlights from Forbes CMO Conference

    Special Episode: This week Libby and John take America This Week on the road to the Forbes CMO Summit in Miami. Their talk, "Not What You Think" explores the underlying human values/needs in today's biggest trends, from Metaverse and Crypto to Quiet Quitting. #ForbesCMO

    • 32 min

Customer Reviews

4.9 out of 5
38 Ratings

38 Ratings

Kate-nyc ,

Quick way to keep up to speed!

What a great podcast! It’s quick and concise and allows me to keep my finger on the pulse of consumer behavior.

baby2019dahome ,

Stats and trend on point

Love, love the show!!! Great interaction between the hosts . They help on a better understanding of the stats behind a trend.

aerwave ,

Simplified Data

Love this podcast! I enjoy hearing how they break down the numbers into smaller digestible chunks with tangible examples to drive the point home. As a designer in the consumer retail industry, I learn how my designs and approach play a big part in this world of numbers. I highly recommended this podcast to friends, professionals and newcomers to the marketing world 😉

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