American-Made Apparel - Chris Cronin Entrepreneur Struggle

Chris Cronin used to cobble together his own bikes with parts from the town dump, and now his company’s products appear in blockbuster movies and on stars like The Rock. Chris is the co-founder of the family-operated clothing and apparel business Kitanica, and he shares the challenges of learning to scale their production, how they evolved the types of products they have made over the years, and the things to consider when creating and sustaining inventory. Chris also walks us through two of his most unexpected challenges: selling an American-made product, and translating high-profile visibility in movies like Fast and the Furious into actual sales.

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