14 episodes

Welcome to the American Market Alchemist: Helping European entrepreneurs create gold in the American market, a podcast dedicated to bridging the Atlantic divide for European entrepreneurs and small businesses eager to expand their horizons and capture the lucrative American market.In this podcast, we embark on a journey to decode the complexities, opportunities, and strategies essential for European enterprises aiming to thrive in the dynamic and diverse U.S. market landscape.Each episode of American Market Alchemist is crafted to provide you with actionable insights, firsthand success stories, and advice from both experts in the U.S. market those who have successfully navigated the path from Europe to America. You'll get in-depth interviews with business leaders, entrepreneurs, marketing gurus, and experts who share their wisdom, challenges, and the secrets behind their success in the American market.We'll cover a variety of key topics, from cultural nuances to marketing strategies, customer psychology, and networking tactics that are essential for any European company seeking to establish a first foothold or expand their presence in America.Whether you're a tech startup looking to disrupt the Silicon Valley scene, a fashion brand aiming to make a statement in New York's bustling streets, or a food and beverage company hoping to tantalize the taste buds of Americans, 'American Market Alchemist' is your go-to resource. Join us as we uncover the goldmine of opportunities waiting for European businesses in the U.S.Your adventure begins now!

The American Market Alchemist Christina Rebuffet-Broadus

    • Business

Welcome to the American Market Alchemist: Helping European entrepreneurs create gold in the American market, a podcast dedicated to bridging the Atlantic divide for European entrepreneurs and small businesses eager to expand their horizons and capture the lucrative American market.In this podcast, we embark on a journey to decode the complexities, opportunities, and strategies essential for European enterprises aiming to thrive in the dynamic and diverse U.S. market landscape.Each episode of American Market Alchemist is crafted to provide you with actionable insights, firsthand success stories, and advice from both experts in the U.S. market those who have successfully navigated the path from Europe to America. You'll get in-depth interviews with business leaders, entrepreneurs, marketing gurus, and experts who share their wisdom, challenges, and the secrets behind their success in the American market.We'll cover a variety of key topics, from cultural nuances to marketing strategies, customer psychology, and networking tactics that are essential for any European company seeking to establish a first foothold or expand their presence in America.Whether you're a tech startup looking to disrupt the Silicon Valley scene, a fashion brand aiming to make a statement in New York's bustling streets, or a food and beverage company hoping to tantalize the taste buds of Americans, 'American Market Alchemist' is your go-to resource. Join us as we uncover the goldmine of opportunities waiting for European businesses in the U.S.Your adventure begins now!

    Working in the USA as a Dutch Career Coach: Interview with Maartje Bakker of Space To Think

    Working in the USA as a Dutch Career Coach: Interview with Maartje Bakker of Space To Think

    I have a special place in my heart for European entrepreneurs who have gone to live and work in the USA.We have switched places!I moved from the USA to France.They moved from Europe to the USA.So we always have a lot of things in common.This week, I have the great pleasure of interviewing Maartje Bakker.If you don't know Maartje, you should follow her on LinkedIn NOW.She is an inspiration and a role model for personal branding on Linkedin.Maartje is a career coach from the Netherlands. She mo...

    • 46 min
    My Ideal Repeatable Week for Making Big Progress in My Business [+ Template for Yours!]

    My Ideal Repeatable Week for Making Big Progress in My Business [+ Template for Yours!]

    In this episode, I want to talk about the importance of stepping back and re-evaluating how you organize your work, especially if you're trying to grow your business and get more clients. A few weeks ago, I was feeling overwhelmed and unsatisfied with the way I was spending my days. So this week, I sat down to redesign my work organization. Keywordswork organization, business growth, clients, goals, ideal repeatable weekTakeawaysSummer is a good time to re-evaluate and r...

    • 17 min
    AI-Powered prospection and the US market: Interview with Thibault Brioland, CEO of Humanlinker

    AI-Powered prospection and the US market: Interview with Thibault Brioland, CEO of Humanlinker

    Thibault Brioland, CEO and co-founder of Humanlinker, discusses personalized prospecting with AI and their journey in the US market. They raised 4 million euros and invested in technology to enable sales performance through personalization, and are on track to do big things in the US market! Check out Humanlinker at https://www.humanlinker.com/Connect with Thibault at https://www.linkedin.com/in/tbrioland/If you’re looking to go into the US market and raise funds for your startup, this interv...

    • 44 min
    LinkedIn for Lead Generation, with James Donovan of Nine Two Media

    LinkedIn for Lead Generation, with James Donovan of Nine Two Media

    In this conversation with James Donovan from Nine Two Media, we focus on LinkedIn lead generation and strategies for foreign entrepreneurs entering the US market. We especially talk about optimizing LinkedIn profiles, effective outreach, building credibility, and the importance of speed to lead, especially when dealing with American clients.And we address challenges of communication styles, accent perception, and efficient appointment setting, when you're doing business as a foreign entrepren...

    • 30 min
    Optimize your online presence to attract American clients to your service business

    Optimize your online presence to attract American clients to your service business

    In this solo episode, I discuss how European service providers can attract and retain American clients, even without a physical presence in the US. The main challenges include fear of wasting time and resources, lack of a strong professional presence in English, inadequate personalization, and cultural and language differences. The strategies to overcome these challenges include tailoring outreach strategies to American expectations, optimizing online presence for American clients, ...

    • 20 min
    The Importance of ROI in Selling AI Solutions to Americans: Interview with Franziska Kirschner of Intropy AI

    The Importance of ROI in Selling AI Solutions to Americans: Interview with Franziska Kirschner of Intropy AI

    Franziska Kirschner is British, and co-founder and CEO of Intropy AI. I was thrilled to invite her onto my podcast to talk about the cultural differences of doing business in the US vs. UK vs. Europe.I was also particularly interested in how she went from being a physicist to working in AI for scrapyards! You'll hear, it was a single meeting in the US led to a huge change in the direction her business took. She discusses the challenges and opportunities of working with traditional industries ...

    • 29 min

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