3 episodes

Welcome to American Market Alchemist: Helping European entrepreneurs create gold in the American market, a podcast dedicated to bridging the Atlantic divide for European entrepreneurs and small businesses eager to expand their horizons and capture the lucrative American market. 

In this podcast, we embark on a journey to decode the complexities, opportunities, and strategies essential for European enterprises aiming to thrive in the dynamic and diverse U.S. market landscape.

Each episode of American Market Alchemist is crafted to provide you with actionable insights, firsthand success stories, and advice from both experts in the U.S. market those who have successfully navigated the path from Europe to America. 

You'll get in-depth interviews with business leaders, entrepreneurs, marketing gurus, and experts who share their wisdom, challenges, and the secrets behind their success in the American market.

We'll cover a variety of key topics, from cultural nuances to marketing strategies, customer psychology, and networking tactics that are essential for any European company seeking to establish a first foothold or expand their presence in America.

Whether you're a tech startup looking to disrupt the Silicon Valley scene, a fashion brand aiming to make a statement in New York's bustling streets, or a food and beverage company hoping to tantalize the taste buds of Americans, 'American Market Alchemist' is your go-to resource. 

Join us as we uncover the goldmine of opportunities waiting for European businesses in the U.S.
Your adventure begins now!


Hosted by Ausha. See ausha.co/privacy-policy for more information.

American Market Alchemist: Helping European entrepreneurs create gold in the American market Christina Rebuffet-Broadus

    • Business

Welcome to American Market Alchemist: Helping European entrepreneurs create gold in the American market, a podcast dedicated to bridging the Atlantic divide for European entrepreneurs and small businesses eager to expand their horizons and capture the lucrative American market. 

In this podcast, we embark on a journey to decode the complexities, opportunities, and strategies essential for European enterprises aiming to thrive in the dynamic and diverse U.S. market landscape.

Each episode of American Market Alchemist is crafted to provide you with actionable insights, firsthand success stories, and advice from both experts in the U.S. market those who have successfully navigated the path from Europe to America. 

You'll get in-depth interviews with business leaders, entrepreneurs, marketing gurus, and experts who share their wisdom, challenges, and the secrets behind their success in the American market.

We'll cover a variety of key topics, from cultural nuances to marketing strategies, customer psychology, and networking tactics that are essential for any European company seeking to establish a first foothold or expand their presence in America.

Whether you're a tech startup looking to disrupt the Silicon Valley scene, a fashion brand aiming to make a statement in New York's bustling streets, or a food and beverage company hoping to tantalize the taste buds of Americans, 'American Market Alchemist' is your go-to resource. 

Join us as we uncover the goldmine of opportunities waiting for European businesses in the U.S.
Your adventure begins now!


Hosted by Ausha. See ausha.co/privacy-policy for more information.

    The US Prospection Problem You Didn't Know You Had

    The US Prospection Problem You Didn't Know You Had

    Many European entrepreneurs struggle to attract American clients because they assume a one-size-fits-all approach will work.
    However, there are significant cultural differences between Europe and the USA, and the US market is unique. To overcome these challenges, entrepreneurs should conduct deep dive research on the American market, tailor their communication to be clear and concise, and focus on building trust and relationships.Examples of successful strategies include adapting to asynchronous learning solutions, highlighting the value proposition of products or services, and revamping LinkedIn profiles.
    By understanding the differences and taking the right approach, European entrepreneurs can succeed in the US market. Keywords prospecting, American clients, European business strategy, cultural differences, deep dive research, tailor communication, building trust, relationships, US market

    TAKEAWAYS
    European entrepreneurs need to adapt their strategies when trying to attract American clients.
    Deep dive research on the American market is crucial to understand customer demographics, buying habits, and industry trends.
    Tailoring communication to be clear, concise, and focused on the value proposition is important for attracting American clients.
    Building trust and relationships is still important in the fast-paced US business environment.
    Examples of successful strategies include adapting to asynchronous learning solutions, highlighting the problem-solving aspect of products or services, and revamping LinkedIn profiles.

    👉 Participate in (and get a free copy of the 2024 Report on Selling to US Clients: https://www.christinarebuffetcourses.fr/benchmark-report-2024
    🤝 Let' connect on LinkedIn: https://www.linkedin.com/in/christinarebuffetbroadus/
    ♻️ If this podcast was useful for you, help me help others!
    Please share it with your network.
    #BusinessCommunication #AmericanMarket #USA #InterculturalCommunication #LinkedInStrategy #GrowYourBusiness #USmarket #Entrepreneurship #BusinessEnglishCoaching #StartUp #E2Visa


    Hosted by Ausha. See ausha.co/privacy-policy for more information.

    • 10 min
    LinkedIn to Get U.S. Clients: 5 Mistakes by European Entrepreneurs

    LinkedIn to Get U.S. Clients: 5 Mistakes by European Entrepreneurs

    **Get your free report on the 2024 State of Selling to US Clients: https://www.christinarebuffetcourses.fr/benchmark-report-2024

    European entrepreneurs often struggle to optimize their LinkedIn profiles for the US market due to cultural differences and language barriers. To attract American clients, it is important to have a headline that communicates value, a compelling and personal summary, and an experience section that highlights accomplishments. Avoid using technical jargon and acronyms that may not be familiar to American prospects. Additionally, social proof in the form of recommendations and endorsements is highly valued in American business culture. By making these simple adjustments, European entrepreneurs can transform their LinkedIn profiles into client magnets for the US market.
    Takeaways
    Optimizing a LinkedIn profile for the US market requires understanding cultural differences and language barriers.
    Headlines should communicate value and use action verbs and quantifiable results.
    Summaries should be personal, conversational, and highlight specific achievements.
    Experience sections should focus on accomplishments and quantify success with numbers and results.
    Avoid using technical jargon and acronyms that may not be familiar to American prospects.
    Social proof in the form of recommendations and endorsements is highly valued in American business culture.

    Linkedin summaries that stand out
    Karen Abbate, SVP, Creative Director at Wunderman Thompson 
    Gijo Mathew, Chief Product Officer at VTS
    Tanmoy Saha, Director of technical recruiting at Peloton
    Template for reaching out to a peer for helpHey [first name], This may seem random, but I’m a [your nationality + job title] trying to re-do my profile to get more US clients. I’m not sure about this term: [insert term you want to verify]. Can you tell me if you understand it? Random, I know. But I just need 1 input from a US peer! Thanks! [your name]
    Quotes
    "Transform your LinkedIn profile into an American client magnet."
    "Your headline on your LinkedIn profile, this is your prime real estate."
    "Your summary is your chance to shine a spotlight on your expertise."
    Chapters
    00:00Introduction: Optimizing LinkedIn Profiles for the US Market
    05:04Crafting a Compelling Headline
    06:26Writing a Personal and Engaging Summary
    08:16Highlighting Accomplishments in the Experience Section
    10:41Avoiding Technical Jargon and Acronyms
    12:56Harnessing the Power of Social ProofKeywords LinkedIn, European entrepreneurs, US market, cultural differences, language barriers, headline, value, summary, experience section, accomplishments, technical jargon, acronyms, social proof, recommendations, endorsements


    Hosted by Ausha. See ausha.co/privacy-policy for more information.

    • 17 min
    NEW! The American Market Alchemist Podcast

    NEW! The American Market Alchemist Podcast

    I'm excited to announce a new project: The American Market Alchemist podcast! It's something I've been thinking about doing for a while now, and it's finally here! Please subscribe if the topic interests you, and even go ahead and leave a comment sharing your excitement. Comments early on will really help podcast players take notice, and help me reach more ambitions entrepreneurs who need help going into the American market.

    A 5-star rating, a comment, a share... all of those will greatly encourage and support this new project as it gets off the ground! Here's the official description: Welcome to American Market Alchemist: Helping European companies create gold in the American market, a podcast dedicated to bridging the Atlantic divide for European entrepreneurs and small businesses eager to expand their horizons and capture the lucrative American market. 

    In this podcast, we embark on a journey to decode the complexities, opportunities, and strategies essential for European enterprises aiming to thrive in the dynamic and diverse U.S. market landscape.

    Each episode of American Market Alchemist is crafted to provide you with actionable insights, firsthand success stories, and advice from both experts in the U.S. market those who have successfully navigated the path from Europe to America. 

    You'll get in-depth interviews with business leaders, entrepreneurs, marketing gurus, and experts who share their wisdom, challenges, and the secrets behind their success in the American market.
    We'll cover a variety of key topics, from cultural nuances to marketing strategies, customer psychology, and networking tactics that are essential for any European company seeking to establish a first foothold or expand their presence in America.

    Whether you're a tech startup looking to disrupt the Silicon Valley scene, a fashion brand aiming to make a statement in New York's bustling streets, or a food and beverage company hoping to tantalize the taste buds of Americans, 'American Market Alchemist' is your go-to resource. 

    Join us as we uncover the goldmine of opportunities waiting for European businesses in the U.S.
    Your adventure begins now!


    Hosted by Ausha. See ausha.co/privacy-policy for more information.

    • 2 min

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