Amos Adler: SciPlay's VP of Growth on Creative Control & The Death of UA Operators

Amit sits down with Amos Adler, VP of Growth at SciPlay, a veteran of one of the biggest social casino portfolios in the world. Operating in a matured, red ocean market, Amos runs growth as something closer to a science than a spend button, and he is sharp about where the real leverage lives.They get into why creative is the only lever you fully control, and how SciPlay built a centralized creative strategy team to stop leaving money on the floor, why attribution is never a one-time decision but a constant hunt for the truth, and where AI is taking mobile UA next: the end of the operator, the rise of the analyst, and a near future where commerce, CPA and IAA run 90% autonomous