Amplify Your Success Melanie Benson

When a business owner experiences a gap between their desired level of impact and revenue – and their reality, identifying the core problem quickly can help them get back to sustainable growth. Way too often, expert-entrepreneurs believe their problem is a sales problem and rush to create a better offer. But that’s not always the growth roadblock, and the real problem is probably lurking in their blindspot.
As an entrepreneur, if you don’t solve the real problem lurking in your blindspot, you’ll continue to cash solutions, throw money at problems and feel frustrated with slow sales.
The real problem behind slow sales is often a stealth business growth block hiding in your blind spot. 
In episode 397 of the Amplify Your Success Podcast, I uncover the blind spots that may be silently sabotaging your potential and learn how to leverage these insights to make the second half of this year a resounding success. 
Drawing from my 24 years in business, and personally navigating my own ups and downs of entrepreneurship, including epic failures as well as successes, I’ve identified 10 financial success barriers that can be misdiagnosed and become dormant profit drains. 
We'll take a closer look at crucial factors such as messaging disconnects, missing selling triggers, and the impact of assuming your audience knows why they need your offer. Plus, I'll reveal how *playing not to lose* instead of *playing to win* could be holding you back (hint: you may need to rewire your mindset for success.) 
 
Key Takeaways: 
01:00 Uncover what stealth growth blocks may be hiding in your blind spots that are sabotaging your success.  04:19 Understand the importance of evolving your brand and why your brand messaging should be continuously updated as the market shifts. 07:19 Discover the significance of a bold brand promise that resonates with your audience and how it can set you apart in the market. 09:59 Learn how to build a messaging bridge between your audience's world and your offerings (and avoid messaging disconnects). 11:50 Why sales triggers are essential to increase sales from your “nurtured connections.” 13:39 Recognize how lack of support and overdoing tasks alone can drain your business growth life force. 21:35 What I discovered in the nuances of playing not to lose versus playing to win and how it impacts your business growth.  
Resources Mentioned in This Episode:   FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams

Ever wondered why hitting those revenue goals feels like an elusive target?  Have you ever stopped to consider that your business growth is stalled prematurely because you’ve been solving the wrong problem? 

In episode 396 of the Amplify Your Success Podcast, I unpack the stealth growth barriers that may be silently holding your business hostage in five or six figure years instead of months. I unpack my 3M Method for diagnosing what’s holding you back from achieving your revenue goals. And when you get monetization, messaging and mindset right, your business should be in momentum. 
Plus, I'll shed light on how to dissolve your hidden mindset barriers and guide you in channeling your six and seven figure monthly revenue goals into reality. 
This is part one of a series where I’ll be unpacking really tricky areas of business growth, things that are often in our blind spot, and share a few proven strategies that I've stumbled into over the last 20 plus years in business.
 
Key Takeaways:  00:53 What the 3M Method is and how it helps me quickly diagnose where an expert-business owner is stuck or hitting a revenue plateau prematurely.
03:31 Unpacking the nuances of Monetization, and the missing link for consistent five and six-figure months.
06:20 Where many coaches, consultants and course creators go wrong with designing a strong, relevant, and irresistible signature offer and revenue roadmap.
09:21 How role that a continuity program plays in growing profits.
13:00 Why your message has to evolve as the market shifts.
17:44 Unpacking the most common messaging mistakes that impact-driven entrepreneurs often make.
20:40 How mindset silently influences your decision making and business success, especially if you’ve got unresolved micro traumas.
24:03 Why I believe mindset is the spark plug of success (and the barriers it can pose if not addressed fully.)
 
Resources Mentioned in This Episode:  FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams
$100k Authority Accelerator for coaches, trainers, consultants and service providers ready to make consistent 6-7 figures a year.
90 minute Money Roadmap Strategy Session (request a Fast Track session if interested.)
 

Even the most talented service providers and business owners often experience resistance around selling.
But if you are an introvert, embracing sales may be the biggest hurdle to increasing revenues. Many entrepreneurs run into this issue because they've struggled to find a way to authentically connect with potential buyers. But, what if there was a way to shift your mindset and fall in love with the sales process?
On episode 395 of the Amplify Your Success Podcast, I talk with sales expert Tish Times, who offers a game-changing solution to help entrepreneurs transform their sales game. Tish zeroes in on the power of follow-up, mindset shifts, and personalized connection-building techniques that will have you rethinking how you approach selling.
Tish empowers listeners to overcome their selling hurdles and start seeing sales as a natural part of doing business. After hearing this episode, you’ll have actionable strategies for improving your follow-up game and overcoming your sales fears to create a thriving sales pipeline.
 
Key Takeaways:  05:11 Discover the power of Tish’s personal selling approach and why people really buy from you.
11:02 Tish shares her follow up formula and how to avoid being ghosted by your prospects.
13:49 How to create systems and automation that takes the guesswork out of your follow up process.
15:36 Sales mindset and identifying any limiting money stories that may be standing between you and more sales.
22:07 A “sales cue” tip for reluctant team members who could be closing more sales. 
26:37 Tish shares a personal story of stepping into her superpower and how it helped her have the confidence to grow her business.
 
Resources Mentioned in This Episode:   Access Tish Times Easy Sales and Networking (Especially for Introverts) Handbook 
FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams
Check out Melanie’s LinkedIn profile (and connect here)

LinkedIn is a powerful platform to connect with other business owners, especially if your market is corporations, CEOs and professionals.
But capturing the attention of connections requires a different approach than other social media platforms. There are effective ways to stand out in a sea of competitors and inspire connections to explore your services.
Part of the solution lies in creating a brand identity that captivates and engages your audience, but even more importantly is the experience you create with your posts. 
On episode 394 of the Amplify Your Success Podcast, you’ll discover the secrets to crafting authentic, attention-grabbing content that establishes trust and authority with your LinkedIn connections from my guest Danielle Cobo. I love her journey from accidental entrepreneur to becoming a sought-after career coach and business consultant, all thanks to the power of vulnerability and strategic content creation on LinkedIn. 
Listen in to hear a few of her “tricks of the trade” to narrow down your niche, effectively connect with your desired audience, and build an irresistible brand presence that opens doors to new opportunities and collaborations. 
 
Key Takeaways:  06:56 How Danielle got intentional and grew her community on LinkedIn from 2500 to 28,000.
12:30 The secret to getting help from AI platforms to boost content value.
13:39 Why clarifying your ideal client's needs and connecting emotionally will help your content stand out.
15:07 Tips on how to optimize your LinkedIn profile to get noticed (and get clicks!)
19:38 How to use LinkedIn for boosting SEO results.
22:18 A dive into how LinkedIn’s algorithm works and measures your brand presence. 
23:41 Why LinkedIn is pivotal for building a successful coaching business.
28:17 What happened when Danielle started getting vulnerable on LinkedIn.
 
Resources Mentioned in This Episode:  

Grab A Copy Of Danielle’s Book. Unstoppable Grit: Break Through the 7 Roadblocks Standing Between You and Achieving Your Goals  
FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams
Check out Melanie’s LinkedIn profile (and connect here)

Do you track your business data to help you make better decisions, especially around sales? Many entrepreneurs experience unpredictable cash flow and the impact of industry changes on their bottom line. When you learn how to leverage key data more effectively, it can transform your business bottom line. 
In episode 393 of Amplify Your Success Podcast, guest Amy Traugh unveils how to use data correctly to drive consistent cash flow. By embracing what Amy calls the CEO Method, she reveals how to focus on the right organic marketing strategies through analyzing your numbers. We also unpack the importance of leveraging podcast analytics for content strategy, and why a coaching business needs to know where their best clients come from to keep marketing costs down.
If tracking data has felt like a waste of time, you’ll definitely want to listen in to incorporate these data tracking tactics.
  Key Takeaways:  05:02  What data a business owner should be tracking to measure success.
09:40  How to assess if your offers align with your business goals.
13:49  Why leveraging content (like podcasts) can have a powerful trickle-down effect when strategically implemented. 
15:25  Move the cashflow needle by gaining ‘clarity as to who’ and ‘consistency as to what.’ 
17:29  The problem with being unaware and busy on strategies without clarity of its ROI.
21:44  Why clarity is your north star and how it impacts your marketing, sales, automations and results. 
28:01  How investing in the right mentor can transform your business. 
 
Resources Mentioned in This Episode:  The CEO Method: An Entrepreneur's Guide to Business Success! Free E-Book 
Tap into Million-Dollar visibility streams with my proven 7 step framework. 

If you are a highly ambitious entrepreneur with lots of  ideas, you may struggle to grow your business fast enough. Whether your team can’t keep up, or your personal bandwidth lacks capacity to move all of your ideas forward, the key to accelerating business growth often lies in uncovering hidden potential and optimizing your available resources. 
What you don’t want is to accelerate sales to the point that your business implodes because your infrastructure can’t maintain the growth.
In episode 392 of Amplify Your Success, Ken Kilday reveals the six silver bullets entrepreneurs need for sustainable business growth. Using a combination of strategic guidance, expert coaching, and a clear focus on time utilization, Kilday's approach unlocks the potential for exponential business expansion.
Learn how strategic hiring, proactive planning for the future, and leveraging the right people and resources can be game-changers for entrepreneurs looking to amplify their success. Ken shares his concept of ‘unwavering awareness’ and why strategic delegation can significantly impact success


Key Takeaways: 
04:25  How Ken’s concept of ‘unwavering awareness’ can help you make effective changes in your business.
09:02  The problem with focusing on symptoms rather than the underlying causes of the growth problem.
14:17  Common expansion mistakes like resistance to delegation and its impact on your growth.
17:17  Why your growth has to start with the end in mind (even if it’s exiting the business.) 
19:36  How to use time more effectively as a competitive advantage for growth and success.
22:53  The secret to evaluating new ideas based on how it fits into your core focus. 
25:40 The importance of continuous and proactive hiring so your capacity matches your ambition.
 
Resources Mentioned in This Episode: 

Want to book a complimentary consultation with Ken? Book here.
Tap into Million-Dollar visibility streams with my proven 7 step framework.