100 episodes

Amplify Your Success is the only podcast for coaches, consultants, course creators and experts that integrates practical and proven business strategy along with mindset, motivation and energetic tools to amplify impact, income and influence.

If you are looking to shatter your earning limits while making a massive impact with your business superpowers, tune in to hear 22 year business veteran Melanie Benson host power-packed conversations with other business industry leaders.

Discover more tools and resources at MelanieBenson.com.

Amplify Your Success Melanie Benson

    • Business
    • 5.0 • 145 Ratings

Amplify Your Success is the only podcast for coaches, consultants, course creators and experts that integrates practical and proven business strategy along with mindset, motivation and energetic tools to amplify impact, income and influence.

If you are looking to shatter your earning limits while making a massive impact with your business superpowers, tune in to hear 22 year business veteran Melanie Benson host power-packed conversations with other business industry leaders.

Discover more tools and resources at MelanieBenson.com.

    Episode 384: Fill Your Webinars With A Strategic Speaking Tour with Sean D. Stewart

    Episode 384: Fill Your Webinars With A Strategic Speaking Tour with Sean D. Stewart

    Struggling to fill your webinars and masterclasses with engaged participants? If attracting potential clients feels like an uphill battle, even though you are delivering solid results time after time, you're not alone. Expert entrepreneurs often grapple with filling their programs with action takers over freebie seekers.
    What if you could fill your events by strategically aligning with competitors and colleagues who have already built up an audience of your buyers?
    On episode 384 of Amplify Your Success, Sean D Stewart dives into the power of strategic partner tours for filling speaking engagements and drawing in clients. An adaption of the well-known JV partner model, virtual speaking tours prove to be a simple, highly effective means of partnering without complicated launch models.
    Tune in to hear all about discovering your unique appeal, tackling objections, and reframing challenges looking to invest in high-ticket services. If you're eager to revolutionize your approach to filling webinars and attracting clients, don't miss out on this packed episode.
     
    Key Takeaways:  03:53 Sean shares a bit about his rapper background.
    07:53 How chasing bright shiny ideas derails and destroys profit.
    12:30 The importance of focusing on a high-value offer.
    13:25 Recommend starting with high ticket offers first, instead of chasing lots of bright shiny ideas that require lots of effort to produce.
    18:51 Overcoming the common partner roadblock of aligned time tables.
    25:49 The three types of marketing that produce ideal clients.
    28:13 Sean discusses what you need most to be able to do a virtual workshop tour with aligned partners
    33:38 Listen in to Sean’s rap session!
     
    Resources Mentioned in This Episode: Access The Fill Your Workshop Blueprint and Training Download Melanie’s FREE Scorecard, 17 Mistakes Guest Experts Make that Cost Them The Lead & Client

    • 38 min
    Episode 383: Quiz Creation to Attract Clients with the Power of Compassion With Mellissa Seaman

    Episode 383: Quiz Creation to Attract Clients with the Power of Compassion With Mellissa Seaman

    Tired of struggling to attract your ideal clients? Imagine creating a connection with potential clients in a way that drives revenue growth and deeply resonates with their needs.
    On Amplify Your Success Podcast episode 383, Mellissa and Melanie delve into the art of quiz creation  to attract and engage ideal clients. They discuss the power of archetype quizzes in creating a personal connection and establishing trust, as well as the pitfalls of using scored quizzes too early in the sales funnel. Mellissa shares her unique approach to quiz creation, emphasizing the need to make quiz takers feel seen and understood. The episode also touches on the value of tailoring messaging to different personality types and avoiding negative labels. If you're ready to transform the way you attract clients through compassionate, value-driven engagement, this episode is a must-listen.
    Let Mellissa and Melanie guide you through the process of leveraging compassionate conversations and valuable content to not only attract ideal clients but also deeply understand and connect with them. Discover the secrets behind creating a compelling quiz experience and learn how to incorporate personalized follow-up communication based on quiz taker archetypes to build trust and foster client relationships. Gain actionable insights and strategies to revolutionize your client attraction approach and experience a transformation in your business that goes beyond traditional lead generation methods. If you're looking to amplify your success by creating meaningful connections, don't miss this episode.



    Key Takeaways:  00:00 Optimize guest appearances for maximum client attraction.
    05:49 Choosing lead magnets for client relationship and sales.
    06:51 Quiz creation that boosts opt-in rates, ebooks are tired.
    11:21 Analytical quizzes should come later in funnel.
    13:42 Create archetype magic mirror quiz to understand clients.
    16:45 Inquiring about identifying ideal clients by stage.
    22:29 Authentic authority essential for standing out.
    24:27 Short quiz results should evoke compassion, trust.
    29:37 Skip email opt-in, get full report. Take genius assessment for intuitive types.
    32:19 Embracing magical, inspiring conversations with intuitive peers.
    35:53 Embracing expertise and accountability in business growth.
     
    Resources Mentioned in This Episode:
    Discover your Deepest Gift by answering 7 fun questions in Mellissa’s Soul Gift Quiz  Download Melanie’s FREE Scorecard, 17 Mistakes Guest Experts Make that Cost Them The Lead & Client 

    • 40 min
    Episode 382: How To Win Clients Willing to Invest $3k+ to Work With You

    Episode 382: How To Win Clients Willing to Invest $3k+ to Work With You

    Ever wondered what it takes to attract clients who are not only willing but excited to invest $3k or more to work with you? Successfully selling high ticket offers is way more than just raising your rates. To attract and enroll 4-5 figure offers with ease, you’ll need a ‘Heck Yes’ offer that is so aligned with what your ideal clients need it literally sells itself.
    In Amplify Your Success Podcast episode 382, I uncover the key elements that will help you attract these high-ticket clients who are eager to invest in the solution you offer. Drawing from real-life experiences and insights from successful case studies, you’ll discover the three crucial components that can make or break the process of enrolling people into your 4-5 figure offers. 
    A successful sale starts with your marketing and messaging – but also requires mastering the art of zero friction selling. This episode provides a proven roadmap for experts, thought leaders, and service professionals ready to elevate their business to the next level.
    I’ll give you a sneak peek into my ‘Heck Yes’ offer optimization day from the $100k Authority Accelerator, where I guide you through the process of not just increasing your rates, but also delivering exceptional value that justifies those rates. You’ll learn how to position and sell the value of your work, focusing on the client's desired results rather than the process. 
    Additionally, I dive into the essential skill of selling masterfully with confidence and courage, empowering you to make a stand for your clients and guide them through their fears and limiting beliefs.

    Key Takeaways: 
    02:25 Why high ticket is often easier to sell than $100 - $500 offers
    04:01 An example of how to bomb a high-ticket offer with a perfect client who really wants to buy from you
    07:13 The role my podcast plays in nurturing potential clients (and literally pre-selling them on working with me!)
    09:18 How messaging, expert positioning and consistent visibility can help you win high-ticket clients
    11:11 The Trust-Tsunami and why this can be an amazing visibility advantage for you.
    13:00 The value positioning shift that helped my client almost triple his six figure business – to his same client base.
    14:17 What zero-friction selling is and why it’s essential to enroll high-ticket clients.
     
    Resources Mentioned in This Episode:

    Download The Million-Dollar Authority Framework 
    $100k Authority Accelerator 12 week program for experts ready to add another 6 figures as an in demand authority

    • 18 min
    Episode 381: How to Quantum Leap Your Coaching Business into Consistent 5 & 6 Figure Months

    Episode 381: How to Quantum Leap Your Coaching Business into Consistent 5 & 6 Figure Months

    There’s a frustrating cycle that way too many expert-based businesses fall into and that is riding the revenue roller coaster.
    Some months are good. However, way too many months the business owner ends up chasing leads and feeling nervous about reaching the revenue goals.
    What if you could quantum leap your coaching business into consistent 5-6 figure months with a few simple tweaks to your current business model?
    In episode 381 of Amplify Your Success, we're diving into the powerful process of quantum leaping your coaching business, by combining strategy, mindset, and a key paradigm shift to achieve the revenue and impact of your dreams.
    With my 2 decades on in the trenches experience, I’ll outline the 3 more impactful areas of your business to optimize - scalable offers, sales trigger events, and consistent lead sources - that can immediately bring a significant boost to increasing revenue (and feeling more confident in your overall business growth.)
    Learn how aligning your brand and messaging sets the stage for turbocharged growth and satisfaction in your business. Plus, discover how the Million-Dollar Visibility Framework can empower you to take your coaching business to the next level by unlocking your unique authority code.
     
    Key Takeaways:  01:16 This solution is part strategy, part mindset, and partly a shift in your entire paradigm of what it takes
    04:13 The importance of giving yourself permission to want what you really want in your business
    07:07 What an optimized scalable offer truly is (and what it is not)
    09:12 The difference between a lead source and a sales trigger (and why this matters to your sales)
    11:10 How partners can become your best source of ideal clients.
    12:00 Why experts need continuous lead generation to quantum leap their monthly revenues.
    13:18 What the 3 fundamental elements are to reach a consistent 5-6 figure month
      Resources Mentioned in This Episode:

    The Million-Dollar Authority Framework at https://melaniebenson.com/framework
    $100k Authority Accelerator 12-week program for experts ready to add another 6 figures as an in-demand authority
     

    • 15 min
    Episode 380: 4 Most Common Monetization Mistakes Experts Make as a Podcast Guest

    Episode 380: 4 Most Common Monetization Mistakes Experts Make as a Podcast Guest

    There is a lot of frustration amongst coaches and service providers who have tried being a guest on popular podcasts.
    They’ve heard that podcast guesting is a great way to be visible, attract clients and boost their authority – but instead of getting a lot of clients and leads, they are not seeing any results.
    The culprit lies in four common monetization mistakes and in episode #380 of Amplify Your Success, I uncover what is missing.
    From understanding the importance of having a unique and magnetic topic to mastering the art of communicating your message in a compelling way, these insights can revolutionize your results from podcast guesting. 
    Uncover the power of aligning with the right audiences and designing a strategic customer journey that amplifies your visibility and leads to impactful results. In this deep dive into the world of podcast guesting, learn how to avoid these monetization mistakes, leverage your visibility, and make a significant impact in your industry.
    Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
     
    Key Takeaways: 04:06 Embracing an opportunity to optimize your approach to podcast guestin
    06:44 How fixing mistakes leads to big, fast payoffs.
    11:18 Why you want to stand out with unique, relevant, magnetic topics.
    13:20 What happens when you over-deliver in communication (hint: you don’t want to  overwhelm listeners.)
    18:07 Being mindful of choosing aligned audiences for better results.
    20:01 Magnetic interviews perform better with a clear customer journey.
     
    Resources Mentioned in This Episode:

    Download the FREE Scorecard to identify if you are making any of the 17 Mistakes That Guest Experts Make That Cost Them The Lead & Client
    Guest Expert System (the proven strategy to monetize your appearances on podcasts!)

    • 25 min
    Episode 379: Grow Your Email List With Ideal Clients Using Virtual Summits with Jay Williams

    Episode 379: Grow Your Email List With Ideal Clients Using Virtual Summits with Jay Williams

    Growing your email list can become a valuable asset, especially if you make sales online. An important factor in the success of your online sales is continuing to grow your email community.
    Instead of relying solely on social media to accomplish that goal, consider hosting virtual summits to not just grow your email list, but to attract your ideal clients! In a world where the marketplace is crowded and competition is fierce, standing out as a leader in your space is essential for business success. 
    This week on Amplify Your Success Podcast episode 379, Jay Williams, an international speaker and high-performance coach, reveals how he’s been leveraging virtual summits to not only build his email list but also to engage with potential clients and nurture relationships with influencers in his market. 
    Discover how Jay's people-centric approach to virtual summits has not only grown his list but also positioned him as a trusted authority in his industry.
    Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
     
    Key Takeaways: 05:00 Why virtual summits have become Jay’s favorite audience building strategy
    06:58 Why over relying on social media for lead generation is a huge risk (and what happened to Jay that forced him to develop other options.)
    11:08 The importance of aligned intentions when selecting speakers for summits.
    13:41 A proven strategy to generate leads as a host, and as a speaker, from summits.
    17:09 How virtual summits benefit experts with small lists.
    21:13 The advantage of ‘borrowing influence’ from other speakers in a summit.
    24:48 Integrity amongst speakers – what happens if it’s broken.
    28:33 Win-win-win outcomes when you establish high standards, and lead your summit from that space.
    30:47 Maintain speaker commitment for successful list building.
    Resources Mentioned in This Episode: Guide to How to Consistently Add 1000-1500+ High Quality Leads to Your Email List Using Virtual Summits: https://jaywilliamscoaching.com/leads/ Download my free guide, 7 Steps to Million-Dollar Visibility 

    • 41 min

Customer Reviews

5.0 out of 5
145 Ratings

145 Ratings

Joy Bufalini ,

Top notch topics and conversations

There’s so many podcasts to chose from out there but Melanie is a trusted authority who I love listening to and I always get so much value from her and the guests she interviews. Highly recommend!

Lisagfit ,

Thanks for a wonderful podcast on success

Thanks for all of the value bombs delivered on this podcast it has helped me to grow my business

Dana Earhart ,

Great Content, Casual, Informative, Good length

Melanie has a great line-up of guests offering valuable insights that can quickly be implemented. She asks worthwhile questions, yet keeps the conversation flowing with just the right blend of "edutainment". And, the length is perfect - pulls you in, gives value and lets you get back to it. I look forward to the next episode.

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