100 episodes

AMP Up Your Digital Marketing (formerly AMP UP Your Social Media) brings together the leading marketing practitioners to share how they are succeeding in today’s digital landscape. Each podcast focuses on providing you with the knowledge and strategies you need to be a successful marketer.

Whether you focus on content, social media, advertising or any other aspect of digital marketing, this podcast has something for you.

AMPUP Your Digital Marketing GaggleAMP

    • Management

AMP Up Your Digital Marketing (formerly AMP UP Your Social Media) brings together the leading marketing practitioners to share how they are succeeding in today’s digital landscape. Each podcast focuses on providing you with the knowledge and strategies you need to be a successful marketer.

Whether you focus on content, social media, advertising or any other aspect of digital marketing, this podcast has something for you.

    Episode #125 - Gaetano DiNardi on How Lead Generation Is Changing

    Episode #125 - Gaetano DiNardi on How Lead Generation Is Changing

    In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Gaetano DiNardi, Director of Demand Generation for VoIP phone service provider Nextiva. Gaetano discusses the shift from old-school lead generation into the kind of role he plays as a growth marketer and why this change is vital for brands. You’ll learn:
     
    Traditional lead generation isn’t as useful as it once was. In its place, growth marketing helps you cultivate a trusted brand to bring prospects to you. Because of modern buyer behavior, owning your brand in search is the most important marketing investment you can make. Despite its trending popularity, account-based marketing isn’t right for every brand or product.  
     

    • 22 min
    Episode #124 - How to Boost Your Marketing Efforts With Artificial Intelligence w/Shahnoor Khan

    Episode #124 - How to Boost Your Marketing Efforts With Artificial Intelligence w/Shahnoor Khan

    In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Shahnoor Khan of KCS Technologies. They discuss the growing prevalence of data-driven marketing and how companies are using artificial intelligence to streamline and optimize campaigns. You’ll learn:
     
    AI marketing is simply a strategy that uses machine learning and data to automate, streamline and optimize your marketing efforts. “[AI is] being looked at as one of the fancy technologies, but we are all moving in that direction,” says Shahnoor Khan, VP Global Marketing for SaaS company KCS Technologies. Embracing simple tools that use artificial intelligence and machine learning to facilitate data-driven marketing can help you utilize the unprecedented amount of customer data your company has access to online.   
     

    • 22 min
    Episode #123 - Yvonne Boateng on Championing an Employee Advocacy Program

    Episode #123 - Yvonne Boateng on Championing an Employee Advocacy Program

    Implementing an employee advocacy program for any organization can come with challenges and hurdles. Couple that with implementing it in a regulated industry, like a bank, and the challenges are amplified, but far from being a deterrent. In fact, the financial industry can, and does, prove to be one of the best areas to implement an employee advocacy program because the end user needs to trust their financial institution, and their friends and colleagues are more trustworthy than a faceless brand. 

    In this episode of AMP Up Your Digital Marketing, we meet Yvonne Boateng, the Employee Advocacy Director for Standard Chartered Bank, who championed her company's employee advocacy program. Recognizing early on that the company social media policy needed to match their desires for employees to share, alongside executive buy-in, led to a successful implementation, increasing engagements by 180X. Yvonne explains to listeners how and why the program was a success as well as hurdles she encountered early on that others should be aware of when implementing their program.

    • 23 min
    Episode #122 - Dan Golden on How Search Marketing Is Changing in 2020

    Episode #122 - Dan Golden on How Search Marketing Is Changing in 2020

    In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Dan Golden, president and co-founder of the digital marketing agency Be Found Online. They discuss the changing landscape of search marketing and what brands need to do now to keep up with coming changes. You’ll learn:
     
    Google recently announced it will block third-party cookies in the Chrome browser by 2021, which will force advertising back into contextual targeting. Despite ongoing algorithm changes, best practices for optimizing for organic search haven’t changed much since the outset. Search marketing is becoming less about driving leads to your website and more about creating better customer experiences within search channels.  
     

    • 19 min
    Episode #121 - Ken Pratt on the Marketers Value Proposition and Impact on Pipeline

    Episode #121 - Ken Pratt on the Marketers Value Proposition and Impact on Pipeline

    Marketers. Love them or hate them, they serve a purpose and often are the backbone of growth within your organization. They have an innate ability to get down and dirty in understanding how and why people purchase products and services. By asking the right questions at the right time and providing the right tone and candor, they can take a relational conversational to transactional with ease. Marketers are creative problem solvers but often have a big problem - they struggle with communicating their value add and the impact on the pipeline. 
     
    In this episode of AMP UP Your Digital Marketing we meet Ken Pratt, a former educator turned Vice President of Marketing for Frontline Education. He takes us through how he and his team learned how to deliver their value, while generating a marketing pipeline that actually aided in the closing of about 38% of their closed/won business. As an organization he got really comfortable with knowing what the company needed and the problems they were solving. This lead to their three solid elements that helped his department communicate overall value.

    • 19 min
    Episode #120 - Shane Murphy-Reuter on Marketing Budgets, Delegation, and Learning the Attribution Model

    Episode #120 - Shane Murphy-Reuter on Marketing Budgets, Delegation, and Learning the Attribution Model

    Where do I spend the money? Is this campaign bringing prospects to the finish line? Is my talent pool established and who do I need to hire to hit this big, hairy, audacious goal in three years? All valid questions, and all questions your marketing leaders are likely asking themselves. If there was a SaaS tool out there that could perfectly predict a multi-touch attribution model, and tell you when to hire and fire, and where to invest your budget, it would be a unicorn overnight. Guaranteed. 
     
    In this episode of AMP UP Your Digital Marketing we meet Shane Murphy-Reuter, the Senior Vice President of Marketing at Intercom, a customer messaging platform. Through depth and breadth of experience, and making some mistakes along the way, Murphy-Reuter gives us insight into the ‘three buckets’ he follows for marketing budgets, delegation, and learning attribution models. His actionable tips will help you answer questions such as:
    How Do Marketers Spend Their Budget Wisely? When Do Marketers Validate Their Hiring Decisions? How Do You Delegate the Marketing Tasks? How Does a Marketer Learn Their Attribution Model with Imperfect or Incomplete Data? How Do Analysts Affect the Non-Directly Attributable and Not Direct Response Efforts?

    • 23 min

Top Podcasts In Management