We’ve spent a lot of time in the world of Amazon PPC, and we’ve come across many different philosophies to managing campaigns. However, there’s one approach that we just cannot understand: never using negatives - ever. While a negative keyword slip-up can lead to some harsh consequences, negative keywords and negative targeting are powerful allies if used the right way.
Brent Zahradnik from AMZ Pathfinder joins us once again as we discuss why some advertisers don’t use negatives and why you should.
We’ll see you in The Badger Den!
3:59 People who don’t use negative keywords
14:16 What is a negative anyway?
22:52 Research-based targeting methods
25:22 The Lin-Rodnitzky Ratio
26:40 The benefits of negatives
34:10 Concluding thoughts
Links & Resources
All our episodes and show notes are available at https://www.adbadger.com/podcast
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AMZ Pathfinder: https://www.amzpathfinder.com/
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Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Emma Walker
Content Writer: Vincent Gulliver