From the world of Google Ads comes an Amazon PPC ratio that can help you reign in your ACOS, see how your budget is allocated, and get a better understanding of the amount of testing in your Amazon campaigns all with a single number.
Join Mike on a hike through the forest as he tells you about the ACOS Power Ratio, how to calculate it, and how it can help you keep your campaigns in check.
We'll see you in The Badger Den!
1:40 The Lin-Rodnitzky Ratio
4:54 ACOS Power Ratio
7:23 How to Use the ACOS Power Ratio
12:39 Closing Thoughts
13:35 Post-Episode Message
Links & Resources
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Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno (firstname.lastname@example.org)
Graphic Designer: Emma Walker
Content Writer: Vincent Gulliver