47 min
AMZPPC 59: Amazon PPC Keyword Research in 2020: RPSB Revisited The PPC Den: Amazon PPC Advertising Mastery
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- Marketing
This is an RPSB refresher.
RPSB is an elegant, low cost Amazon PPC keyword research strategy. It’s an acronym for Research, Peel, Stick, and Block, which are the four steps of this strategy.
In this week’s episode, Mike and Stephen review the fundamentals of RPSB, discuss pro’s and con’s of potential edits to the strategy (like RPS, which is RPSB minus the B), and explore how to stay ahead of the curve of your Amazon PPC competitors.
If you believe in the adage, “a penny saved is a penny earned,” then you won’t want to miss episode 59. We’ll see you in the badger den!
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Podcast Timestamps
02:20 Find us on YouTube and Anchor
03:05 RPSB (Research, Peel, Stick, and Block)
13:24 RPSB vs. RPS?
19:50 Keyword Cannibalization
21:20 The Prickly Part of RPSB
22:58 Solution 1 - Category Targeting
28:20 Solution 2 - Search Term Graduation Criteria Updated
33:35 Initial Bids - A How To
39:31 Keyword Dumping
42:40 Pro-tip: Bulk Ops Mastery
44:50 Final verdict of RPSB’s future
____
Resources Mentioned
Ep 10, The Strangest, Most Popular Amazon Ads Strategy: The Keyword Dump
Ep 41, What to Expect from 30 Days of Running Amazon Ads
Ep 26, An Introduction to Bulk File Operations
----
All our episodes and show notes are available at https://www.adbadger.com/podcast
Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ
Thank you for listening! Please like, subscribe, and leave a glowing review.
Podcast edited by James Ede
---
Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
This is an RPSB refresher.
RPSB is an elegant, low cost Amazon PPC keyword research strategy. It’s an acronym for Research, Peel, Stick, and Block, which are the four steps of this strategy.
In this week’s episode, Mike and Stephen review the fundamentals of RPSB, discuss pro’s and con’s of potential edits to the strategy (like RPS, which is RPSB minus the B), and explore how to stay ahead of the curve of your Amazon PPC competitors.
If you believe in the adage, “a penny saved is a penny earned,” then you won’t want to miss episode 59. We’ll see you in the badger den!
____
Podcast Timestamps
02:20 Find us on YouTube and Anchor
03:05 RPSB (Research, Peel, Stick, and Block)
13:24 RPSB vs. RPS?
19:50 Keyword Cannibalization
21:20 The Prickly Part of RPSB
22:58 Solution 1 - Category Targeting
28:20 Solution 2 - Search Term Graduation Criteria Updated
33:35 Initial Bids - A How To
39:31 Keyword Dumping
42:40 Pro-tip: Bulk Ops Mastery
44:50 Final verdict of RPSB’s future
____
Resources Mentioned
Ep 10, The Strangest, Most Popular Amazon Ads Strategy: The Keyword Dump
Ep 41, What to Expect from 30 Days of Running Amazon Ads
Ep 26, An Introduction to Bulk File Operations
----
All our episodes and show notes are available at https://www.adbadger.com/podcast
Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ
Thank you for listening! Please like, subscribe, and leave a glowing review.
Podcast edited by James Ede
---
Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
47 min