An introduction to microcultures

Welcome to Ripples by Rival, a limited podcast series where we discuss the Rise of Microcultures, including why this is changing brand strategy and how brands can stay relevant for the next decade. This podcast sits alongside a huge amount of research and thinking we've done here at Rival to understand the face of challenger marketing and how brands cut through in the modern world. 

For more information please visit www.wearerival.com/microcultures

Chapters

00:00 Introduction to Microcultures

03:03 The Shift from Monoculture to Microcultures

05:52 Understanding Microcultures and Their Impact

08:59 Examples of Emerging Microcultures

12:00 The Role of Brands in Microcultures

15:02 Building Relevance Through Microcultures

18:03 Case Studies of Successful Brand Engagement

21:08 The Future of Marketing in a Microculture World

23:58 Conclusion and Key Takeaways

Mentioned in the show

• Devil wears prada clip- Devil Wears Prada 
• DeBeers-  diamonds are forever - https://www.debeersgroup.com/about-us/a-diamond-is-forever
• TikTok - Witch Baddies - Cinnamon blowing
• Horse girl aesthetic - https://www.teenvogue.com/story/what-is-horse-girl-aesthetic
• Crocs x Posh Pet Parents
• McDonalds - WcDonalds

Ripples is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Ripples is hosted by Lance Koenig & Cecelia Parrish.

Find Rival online at www.wearerival.com, LinkedIn. 

Find Lance on LinkedIn

Find Cecelia on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you.