Growth Stage by FastSpring

FastSpring
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Growth Stage by FastSpring

A podcast offering conversations with a diverse group of SaaS leaders from around the world who share lessons they learned at various stages of their business. You’ll hear stories from bootstrapped and VC-funded founders, c-suite executives, and developers that will inspire new growth strategies in your own business. This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for SaaS and software, FastSpring lets you reduce your payments, subscriptions, entitlements, fulfillment, and tax management stack down to one. We manage all the hard parts of transacting globally allowing you to focus on moving your business farther, faster.

  1. 14 NOV

    Unlock Global Growth With Targeted Payment Methods With Sudipto Manna of FastSpring

    Conversation with FastSpring Product Manager Sudipto Manna about using targeted payment methods to achieve global growth. As you work to expand your SaaS, software, mobile games, or other digital product business worldwide, having the right payment methods available to global customers is key to ensuring they all feel comfortable purchasing. But just knowing which payment methods you need to offer in each region can get really complicated really quickly, let alone how to implement them.  In this episode of Growth Stage, we interview Sudipto Manna of FastSpring about:  How to unlock global growth by leveraging payment methods.Some of the payment methods that are important for key geographies, and why those payment methods are so important to local shoppers.How FastSpring is supporting digital product and gaming companies with these methods.If you want to offer more payment methods around the world, don’t miss this episode of Growth Stage. Listen now! Transcript available on the FastSpring blog. This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for SaaS and software, FastSpring lets you reduce your payments, subscriptions, entitlements, fulfillment, and tax management stack down to one. We manage all the hard parts of transacting globally, allowing you to focus on moving your business farther, faster.

    34 min

  2. 12 SEPT

    Growing a Digital Goods Company in Asia: Challenges, Opportunities, and Insights With Jay Jia of FastSpring

    Conversation with FastSpring Senior Account Executive Jay Jia about expanding a digital goods company in Asia. If your business is based in the APAC region and you’re focused on expanding into new areas, there are a lot of common challenges to face and questions to ask about the best way to do that.  On this episode of Growth Stage, we interview Jay Jia, FastSpring Senior Account Executive, about his insights into: Tips on expanding a digital goods company in Asia.Current market trends in Asia that can affect expansion and the challenges associated with those market trends.The payments landscape and how it affects businesses trying to grow in Asia. If you’re not sure how to kickstart growth for your digital products or software business in Asia, listen now! Transcript available on the FastSpring blog. This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for SaaS and software, FastSpring lets you reduce your payments, subscriptions, entitlements, fulfillment, and tax management stack down to one. We manage all the hard parts of transacting globally, allowing you to focus on moving your business farther, faster.

    25 min

  3. 8 AGO

    Product Marketing Is Broken — Fix It With Thematic Product Launches, With Braden Steel

    Conversation with Sr. Product Marketing Manager Braden Steel of FastSpring. Is your product marketing team struggling to coordinate marketing resources to support an endless stream of product launches, with vague release dates and a chorus of product managers demanding tons of marketing attention for each release? What if there were a better way? In this episode of Growth Stage, we interview Braden Steel, Sr. Product Marketing Manager at FastSpring, to discuss his thoughts on what is wrong with traditional product marketing and how FastSpring is using quarterly thematic product launches to: Give the best best attention to all product releases.Tell an overarching product story where the whole is more valuable than the sum of its parts.Help marketing be planful and thoughtful so they can provide their best work for product releases.If you’re running yourself ragged with over-active product roadmaps, endless “t-shirt” sizing for agile project estimations, slipping product release dates, or being worried about letting your product managers down, it may be time to consider thematic product releases. Learn how in this episode of Growth Stage. Listen now! Transcript available on the FastSpring blog. This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for SaaS and software, FastSpring lets you reduce your payments, subscriptions, entitlements, fulfillment, and tax management stack down to one. We manage all the hard parts of transacting globally, allowing you to focus on moving your business farther, faster.

    24 min

  4. 26 JUL

    Develop a Winning KPI Strategy for Your Game Marketing With Adam Lieb of Gamesight

    Conversation with Gamesight Founder and CEO Adam Lieb about developing a winning KPI strategy for video game marketing. With so many marketing channels to manage to promote your game, combined with the complexity of monetizing your games on multiple platforms, in PC marketplaces, or even D2C via your own webshop, your head might be spinning keeping up with where to focus your efforts. In this episode of Growth Stage, we interview Adam Lieb of Gamesight about his thoughts on: Why video game marketing is so complex.What KPI can help you cut through the noise.Key strategies for interpreting your KPI over time.If you're wondering how to focus your team where it matters the most, don't miss this episode of Growth Stage. Listen now! Transcript available on the FastSpring blog. This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for SaaS and software, FastSpring lets you reduce your payments, subscriptions, entitlements, fulfillment, and tax management stack down to one. We manage all the hard parts of transacting globally, allowing you to focus on moving your business farther, faster.

    34 min

  5. 11 JUL

    Proven A/B Test Winners for B2B CRO With Sahil Patel

    Conversation with Sahil Patel, CEO of Spiralyze, about B2B CRO and A/B testing.  The most common examples of successful CRO tactics provided at many conferences tend to focus on B2C ecommerce, but what are the proven winning tactics you can use in your B2B CRO strategy? In this episode of Growth Stage, we interview Sahil Patel of Spiralyze about his thoughts on:  Special considerations for B2B CRO.The best way to think about your B2B test data approach.Winning strategies Sahil has found helping clients like BambooHR, Okta, and Harvest with their B2B CRO.  If you're scratching your head wondering what you'll test next with your B2B CRO strategy, don't miss this episode. Listen now! Transcript available on the FastSpring blog. This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for SaaS and software, FastSpring lets you reduce your payments, subscriptions, entitlements, fulfillment, and tax management stack down to one. We manage all the hard parts of transacting globally, allowing you to focus on moving your business farther, faster.

    40 min

  6. 11 JUN

    Advanced Affiliate Marketing for SaaS, Software, and Digital Products with Adam Riemer

    Conversation with Adam Riemer, President of Adam Riemer Marketing, about advanced affiliate marketing and SEO. Affiliate marketing can be a great growth lever to scale your digital product business, but how can you drive meaningful growth with the right affiliates without losing out to fraud or shady attribution schemes? In this episode of Growth Stage, we interview affiliate marketing veteran and attribution animal Adam Riemer of Adam Riemer Marketing about his thoughts on:  What proper affiliate marketing looks like.How to weed out fraudsters & shady attribution affiliates.How to go about recruiting the RIGHT affiliates to help drive meaningful growth in your business. If you've set up an affiliate program and don't know what to do next, or you're looking for tips on how to tame your existing affiliate program, don't miss this episode of Growth Stage. Listen now! Transcript available on the FastSpring blog. This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for SaaS and software, FastSpring lets you reduce your payments, subscriptions, entitlements, fulfillment, and tax management stack down to one. We manage all the hard parts of transacting globally, allowing you to focus on moving your business farther, faster.

    32 min

  7. 31 MAY

    Breaking Out of the Copy-Paste Marketing Playbook Cycle With Marc Thomas of Podia

    Conversation with Podia Senior Growth Marketer Marc Thomas about how to de-risk trying new, more innovative marketing strategies. Traditional marketing playbooks are falling short in the SaaS world, but while many marketers privately acknowledge the ineffectiveness of these playbooks, they are still hesitant to discuss it publicly. Far too often, too much time is spent implementing copy-and-paste versions of existing marketing playbooks, and not enough time is spent on creating new playbooks that are unique to your company and fueled by research that makes you stand out. Analytics and attribution are becoming harder and harder.It’s easy to look at competition and do the same thing they’ve done, but then you’re always playing catchup.Large companies are eating up the majority of the consideration data set, with high intent, in traditional channels.The landscape is getting more and more crowded, and great marketing is really hard and takes time.Plus, while many marketing leaders have the career stability and influencer clout to try risky things without risking their jobs, the people at the bottom who are actually doing the work don’t have that advantage — and they’re the ones who are often held responsible for metrics and success numbers. So how do marketers break out of the cycle of always sticking to the safest playbooks when if they aren’t working as well as they used to? In this episode of Growth Stage, Fred Linfjärd interviews Podia Senior Growth Marketer Marc Thomas about: Why not enough marketers are talking about the failure of the same old playbooks.Why it’s become so hard to market (and measure marketing efforts) for software and SaaS products.Marc’s RINse and Repeat framework that helps marketers Relate to customers, Ideate novel and innovative marketing strategies, and Narrate the impact of their marketing to leadership.Examples of innovative, unique marketing strategies that Marc and his team have had success with. And so much more!Transcript available on the FastSpring blog. This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for SaaS and software, FastSpring lets you reduce your payments, subscriptions, entitlements, fulfillment, and tax management stack down to one. We manage all the hard parts of transacting globally, allowing you to focus on moving your business farther, faster.

    41 min

  8. 30 ABR

    Successfully Switching From One-Time Fees to Subscriptions With Fred Linfjärd

    Conversation with Fred Linfjärd, Director of Growth at Planday, about switching from a one-time fees model to a subscription billing model. If you're selling your software, plugin, add-on, or other digital product for a one-time fee, you’re likely thinking about switching to a recurring subscription model. While the financial reasons are strong to switch to subscriptions, your path to roll out this massive change to your business is filled with peril. Will your existing users revolt to the change and switch to a new product? Will your subscriptions renew at a high enough rate to counteract a reduction in one-time sales? How do you even roll this out? In this episode of Growth Stage, we interview Fred Linfjärd of Planday about his experiences switching from a one-time billing model to subscriptions. Fred shares his thoughts on:  Why digital product companies should embrace subscriptions.How to justify the switch to your customer base.Avoiding the worst of community blowback.Must-do tactics for your rollout plan.As a bonus, our host David Vogelpohl also has experience moving massively popular digital products from one-time fees to subscriptions, so this interview is full of hard-learned insights you can use to find success in your own rollout of subscriptions. Whether you're considering switching to subscriptions or are in the middle of switching, don't miss this chance to learn insider tips on how to make this transition successful for your business. Listen or watch now! Transcript available on the FastSpring blog. This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for SaaS and software, FastSpring lets you reduce your payments, subscriptions, entitlements, fulfillment, and tax management stack down to one. We manage all the hard parts of transacting globally, allowing you to focus on moving your business farther, faster.

    40 min
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A podcast offering conversations with a diverse group of SaaS leaders from around the world who share lessons they learned at various stages of their business. You’ll hear stories from bootstrapped and VC-funded founders, c-suite executives, and developers that will inspire new growth strategies in your own business. This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for SaaS and software, FastSpring lets you reduce your payments, subscriptions, entitlements, fulfillment, and tax management stack down to one. We manage all the hard parts of transacting globally allowing you to focus on moving your business farther, faster.

Información

  • Creador
    FastSpring
  • Años de actividad
    2023 - 2024
  • Episodios
    26
  • Clasificación
    Apto
  • Copyright
    © 2024 FastSpring

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