When you create a movement you create a community of members who are highly engaged with you and amongst themselves. Creating a movement is significantly more lucrative than finding a market because of that engagement. I’m sharing everything you need to know about the elements of a movement, why they outperform markets, and how you can monetize them.
I didn’t truly realize the significance of creating a movement until the end of 2008. We were in the middle of the Great Recession and I had just finishe