Anatomy of Movements All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"

When you create a movement you create a community of members who are highly engaged with you and amongst themselves. Creating a movement is significantly more lucrative than finding a market because of that engagement. I’m sharing everything you need to know about the elements of a movement, why they outperform markets, and how you can monetize them. 
 
I didn’t truly realize the significance of creating a movement until the end of 2008. We were in the middle of the Great Recession and I had just finished selling over 800 spots in my Teleseminar Secrets program. The only issue was that the majority of those sales came from affiliates which have a higher refund rate. 
 
My goal was to hold on to as many of those students as possible, so I created a Facebook page for them to go to and interact with each other. This was pre-Facebook groups so I did what I could to maximize the use of the platform. Engagement was higher than ever amongst my students and I ended up only having to give about 30 refunds. Which is amazing. 
 
Why did this work? Because rather than sell to a market, I created a movement for my students. I gave them a place to connect and engage and learn from one another as they implemented the information they learned in the course. Listen to learn how you can create your own movement and retain the majority of your students and sales. Your three key insights are: 
 
What the three functional elements of constructing any movement are. Why creating movements in business outperform finding markets.  How to convert the three movement elements into money making tools.   
What kind of movement will you make?     
 
In This Episode: 
[01:31] - Welcome back to All Selling Aside. 
[02:15] - Why selling is fun.
[04:21] - Learn the three key insights you’ll learn about creating movements.
[06:11] - The year is 2008 and Alex is in his fourth year of Teleseminar Secrets.
[09:03] - Listen as Alex shares his stick strategy for that time. 
[11:26] - How did he boost client retention from mostly affiliate sales? 
[12:27] - Why Facebook became his movement creation platform. 
[14:11] - People want the movement more than the content. 
[14:35] - What is a movement? 
[16:20] - You don’t have customers or clients in a movement you have a member. 
[16:53] - Learn the three functional elements of a movement. 
New vocabulary New community  New leaders or role models [20:06] - Why are movements more profitable than a market?
[26:06] - How do you convert the three movement elements into money making tools?
[28:30] - The Alexism is, “You know if you’re a true business leader because after your job is done, all of your followers say, ‘We did it ourselves!’” 
[29:15] - Hear a quick review of the key insights in this episode: 
What the three functional elements of constructing any movement are. Why creating movements in business outperform finding markets.  How to convert the three movement elements into money making tools.     [30:35] - If you’ve already given Alex a review, write down your biggest takeaway from this episode on an index card. If you haven’t, though, please use that Aha! moment as your review for the show at this link!
[32:19] - In honor of this episode, Alex gives listeners a final gift. You can get a 30-day free test drive of Kartra. 
 
Links and Resources: 
Alex Mandossian
Alex Mandossian Fan on Facebook
Alex’s Friday Live events
MarketingOnline.com
Marketing Online 4-Part Video Training Series
Alex Mandossian on YouTube
Alexisms by Alex Mandossian
All Selling Aside on iTunes

Editing and show notes for All Selling Aside by Pro Podcast Solutions.