20 min

Andrew Patterson ’06 of Greenfly, Inc., on growing online communities through brand ambassadors in sports, politics, and business Catalyze

    • Careers

Andrew Patterson ’06 is the vice president of partnerships and strategy at Greenfly, Inc., a software platform that helps organizations build their communities through brand advocacy.

Andrew shares about Greenfly’s role in connecting major sports leagues to fans through more authentic and personalized game coverage; successful strategies that the Biden campaign and 2020 Democratic National Convention Committee implemented through the technology; and what any organization can do to empower their communities to be co-creators and ambassadors.

Before joining Greenfly, Andrew was the senior director of new media at MLB.

Andrew Patterson ’06 is the vice president of partnerships and strategy at Greenfly, Inc., a software platform that helps organizations build their communities through brand advocacy.

Andrew shares about Greenfly’s role in connecting major sports leagues to fans through more authentic and personalized game coverage; successful strategies that the Biden campaign and 2020 Democratic National Convention Committee implemented through the technology; and what any organization can do to empower their communities to be co-creators and ambassadors.

Before joining Greenfly, Andrew was the senior director of new media at MLB.

20 min