51 min
Andrew Ryan: Running FIBA Media Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
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- Marketing
The origins of FIBA go back almost 90 years and it has been organising a basketball World Cup since 1950 but only in the last decade has the federation truly obtained a prominent global profile.
Last year's World Cup enjoyed a television reach of 3bn. The victorious Spanish side took 45 per cent of their nation's active television audience when they beat Argentina in the final. The success of the tournament in China and elimination of holders USA at the quarter-final stage showed there is life in basketball outside the NBA and the sport is unequivocally the global No2 behind football.
Content has been at the heart of FIBA's recent growth, as exemplified by an astounding 1.5bn video views on social media at the World Cup. Andrew Ryan is MD of FIBA Media, he explained their approach to content, broadcast properties, OTT, personalisation and data, influencers and esports
The origins of FIBA go back almost 90 years and it has been organising a basketball World Cup since 1950 but only in the last decade has the federation truly obtained a prominent global profile.
Last year's World Cup enjoyed a television reach of 3bn. The victorious Spanish side took 45 per cent of their nation's active television audience when they beat Argentina in the final. The success of the tournament in China and elimination of holders USA at the quarter-final stage showed there is life in basketball outside the NBA and the sport is unequivocally the global No2 behind football.
Content has been at the heart of FIBA's recent growth, as exemplified by an astounding 1.5bn video views on social media at the World Cup. Andrew Ryan is MD of FIBA Media, he explained their approach to content, broadcast properties, OTT, personalisation and data, influencers and esports
51 min