Andy Hnilo | The Dark Side of the Skin Care Industry, Finding The Gifts in Addictive Behavior & More! KKP: 585 The Keto Kamp Podcast With Ben Azadi

Today, I am blessed to have here with me Andy Hnilo. He is a former athlete, model, and actor who turned his life upside down. On March 20th, 2011, he was struck by a series of large vehicles while crossing a busy street, a trauma that caused seven broken ribs, a collapsed lung, and an extreme compound fracture.
Determined to come back even stronger, Andy was able to be back on the runway in less than three months. He could heal his skin by immersing himself in a diligent skincare routine that included a mineral-rich blend of four clays, organic superfoods, and nutrient-dense ingredients: a process that healed his body.
Andy is now the founder and CEO of Alitura, which makes life-changing skin care products with organic superfoods. His company uses active ingredients and no fillers. The company is focused on complete wellness with visible anti-aging results that accelerate cell rejuvenation without harsh toxins or synthetic ingredients.
In this episode, Andy Hnilo speaks about what you need to know about the toxicity in most skincare, makeup and products we put on our skin and how this contributes to our health as well as the appearance of our skin. Find the main culprits and problems in our skincare that we should avoid and earn why you should be using natural products and the benefits of doing so. Andy Hnilo, the founder of Alitura Naturals, shares his solutions for natural, glowing skin.
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[10:10] What to Look For When Buying Skincare Products
·       If you manufacture skincare products, you must follow the Good Manufacturing Practice checklist from the FDA. This will help you set up your manufacturing space to comply with the rules established for home-based cosmetic manufacturing.
·       Skincare is a huge industry, covering everything from sunscreen to cleansers, makeup, moisturizer, and countless other products. You’ll need to niche to find a specific market for your products.
·       You’ll add new products to your portfolio. But to begin with, you’ll need a specific item to grab customer attention. This specific product will be your flagship, or as popularly referred to in the skincare industry, your “hero” product.
·       Your skincare brand will combine everything you use to set yourself apart from the competition. This includes your product line, packaging choices, brand colours, logo, and business name.
[19:11] Andy Shares About His Addictions & What Happened The Last Year
·       Andy experienced burnout due to too much work, and they were working 18-hour days, getting little sleep, relying on Adderall, and getting irritable with their loved ones, friends, and colleagues. This led to them getting into dangerous situations overseas and being taken advantage of by people who wouldn't get to them.
·       Andy went to get treatment and is now 95 days sober from alcohol. 
·       Andy is moving to Sedona and is finding out a lot about himself. They depend physically on the Moon Man but can now return to the gym.