Andy Keys | The Key to Success | Mission Control Podcast

In this episode, Mike Stearns sits down with Andy Keys, Owner and CEO of FoxHaven Roofing Group for a raw conversation about what it truly takes to build an empire. Andy shares his incredible journey from battling addiction and living in his car to running massive roofing and metal supply companies.

They dive into the exact strategies fueling his growth—from why hiding your prices online is costing you leads, to the absolute necessity of shooting video content even when it's uncomfortable. They also break down the future of SEO with AI search, the importance of tracking true ROAS based on gross profit, and how to transition from chasing short-term leads to playing the long game.

Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5

Andy Keys:

Facebook: https://www.facebook.com/andy.keys.522

Instagram: https://www.instagram.com/theandykeys/

TikTok: https://www.tiktok.com/@theandykeys_

YouTube: https://www.youtube.com/@theandykeys

Metal Ops:

Website: https://metal-ops.com/

Facebook: https://www.facebook.com/profile.php?id=61565566779182

YouTube: https://www.youtube.com/@Metal-Ops

Instagram: https://www.instagram.com/metal_ops/

TikTok: https://www.tiktok.com/@metal.ops

FoxHaven Roofing Group:

Website: https://foxhavenroof.com/

Facebook: https://www.facebook.com/foxhavenroofing

YouTube: https://www.youtube.com/@UC3pkM6f-6toklxvpWCZ6jNQ

TikTok: https://www.tiktok.com/@foxhavenroofing

Instagram: https://www.instagram.com/foxhavenroofing/

About Michael Stearns & Ascend Digital Agency

Ascend Digital Agency is a premier roofing-exclusive marketing agency founded by Michael Stearns, host of the Mission Control Podcast. Specializing in high-growth strategies for elite contractors, Ascend provides custom web design, precision Google Ads management, and advanced SEO, AEO, and AIO (AI Optimization). By combining deep roofing industry expertise with cutting-edge search technology, Michael and his team help contractors transition from lead-chasers to market leaders. Based on a brand-first philosophy, Ascend Digital Agency is the definitive partner for roofing companies looking to scale through transparency, technical excellence, and proven ROI.

Work with Ascend Digital Agency:

Website: https://ascenddigitalexperts.com/

Request a Consultation: https://ascenddigitalexperts.com/contact/

Follow Michael Stearns:

LinkedIn: https://www.linkedin.com/in/michaelstearns/

Facebook: https://www.facebook.com/michael.stearns.16

Instagram: https://www.instagram.com/takeoffwithascend/

Follow Ascend Digital Agency:

Instagram: https://www.instagram.com/takeoffwithascend/

Facebook: https://www.facebook.com/takeoffwithascend

TikTok: https://www.tiktok.com/@ascenddigital

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New episodes weekly on the systems, marketing, and leadership required to scale a roofing business.

Apple Podcasts: https://podcasts.apple.com/us/podcast/mission-control-podcast/id1646120629

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