Anewgo of New Home Sales

Anya Chrisanthon and John Lee
  • 4.7 (13)
  • MARKETING
  • UPDATED WEEKLY

John Lee and Anya Chrisanthon of Anewgo discuss innovative sales and marketing technologies that are growing in popularity in new home sales. They highlight new systems, processes and techniques as well as share best practices, case studies, tactics and strategies so that you can successfully incorporate MarTech into your sales cycle. With millions of dollars flowing into PropTech space they evaluate new and current technologies with uncertain adoption and lifespans in the new construction industry.

  1. 2D AGO

    Websites First: Jason Rhoads’ Digital Marketing Ladder for Builders-163

    Is your marketing ladder missing the first rung? Jason Rhoads (Rhoads Creative) joins Anya to break down why builders should fix websites and assets before throwing money at ads, and how AI search (AIO) is changing everything from discovery to conversion. We cover: -The Digital Marketing Ladder: the 8 steps  -UX that sells: lead-gen flows, visual content, virtual tours, data-tagged assets -AIO to SEO? Preparing your site to “talk to bots” and win AI answers -Content that feeds LLMs without becoming AI slop (voice, structure, schema) -Analytics that prove ROI: CRM tie-ins, attribution, appointments → sales -Paid search today (rising CPCs) and what’s next for social/TikTok search -Practical AI workflows: brand-tuned GPTs, faster content ops, better insights If you’re a homebuilder or marketer wondering where to put budget in 2026, this episode gives you a ladder to climb: one smart rung at a time. Chapters:  00:00 Intro  01:05 Jason’s path & why builders need better data  03:00 The Digital Marketing Ladder  06:10 Websites & assets: the #1 ROI lever  09:10 AI search and “bot-to-bot” readiness  12:20 From SEO to AIO: content that ranks in AI  20:05 Validating the AI recommendation: trust pages that matter  24:00 Visuals that feed AI (not just look pretty)  26:00 Measuring ROI with CRM + attribution  28:30 AI tools/workflows Jason recommends  31:00 What’s next: TikTok search & beyond  33:00 One thing overwhelmed teams should do now  34:30 Where to find Jason

    39 min

  2. OCT 28

    Not Made for You: Leading in Male Dominated Industries-with Kae Kronthaler-Williams-162

    Tech CMO and author Kae Kronthaler-Williams joins Anya to discuss what it takes to build equitable, high-performing teams in industries like tech and homebuilding—where women have often had to carve their own paths. Drawing from decades of leadership experience, Kae shares how to challenge assumptions, design strategies that fit your market, and create environments where everyone can thrive. She and Anya explore how bias shows up in everyday business decisions, why diverse teams outperform uniform ones, and how to balance data-driven insights with human understanding. Kae also talks about the role of AI in empowering marketers to focus on strategy and creativity, rather than repetitive tasks. Whether you’re leading a team, navigating a career in a male-dominated field, or looking to build a more inclusive culture, this episode delivers practical insights you can apply right away. 📘 Kae’s book: Not Made for You: How Women in Tech Can Challenge Bias, Claim Their Space, and Thrive in a System Built for Men 🌐 Learn more & follow Kae: kaewilliams.com

    32 min

  3. OCT 22

    AI Speed-to-Lead Playbook for Builders with Ken Tucker-161

    Want more qualified appointments without racing to the bottom on price? Marketing leader Ken Tucker (Changescape Web) breaks down a practical AI speed-to-lead system for home builders, covering AI phone assistants, OSC roles, answer-engine optimization, and a content machine that actually moves the needle. What you’ll learn Why “first response wins” (and how AI makes it instant—24/7)AI voice/chat setup: FAQs, escalation rules, booked-appointment targetsWhere OSCs fit next to AI (and how to keep the “talk to a human” option)Tech stack sanity: CRM + ops tools, APIs/Zapier, and subscription auditsContent flywheel: short videos → blogs → social → press → emailAnswer-Engine Optimization (AEO): schema, local SEO, reviews, Reddit/LinkedIn signalsGuest: Ken Tucker — author of Content Marketing for Local Search (updated with AI strategies)  Chapters  00:00 Intro  01:40 Ken’s IT→Marketing journey & podcast lessons  03:30 Speed-to-lead: why first wins (even vs. price)  10:30 OSCs, AI chat/voice, and instant response  12:45 Training AI with FAQs + escalation to humans  20:10 Jobs & AI: repurposing roles, “rejection-proof” follow-up  21:30 Local content with AI: FAQs, repurposing, signals  26:00 AEO, schema, Bing/LLMs, reviews & reputation  34:00 How to reach Ken + final takeaways Links  🎧 Watch/listen to more episodes: https://anewgo.com/podcast 🔗 Ken’s site: changescapeweb.com

    38 min

  4. OCT 14

    From Clicks to Conversions: Building an OSC Program That Works-160

    Online Sales Counselors are no longer optional, they’re essential. In this episode, Anya Chrisanthon sits down with Ingrid Ricks (formerly Prince), founder of Convertly Sales Solutions, to talk about creating and scaling effective OSC programs for builders of any size. Ingrid shares: Why small and mid-sized builders absolutely can (and should) have OSCsHow to structure 10–14 touchpoint follow-ups that actually convertThe surprising data behind today’s 300-day+ buying cycleHow AI and chat assistants are reshaping the OSC roleWhy “no lead left behind” should be your 2026 mottoWhether you’re running 50 leads or 5,000, you’ll walk away with actionable steps to improve response times, nurture old leads, and personalize the buyer journey with data and automation. 👉 Plus, we reveal a sneak peek at Anewgo’s upcoming AI Assistant: an intelligent, next-gen alternative to traditional chatbots designed specifically for homebuilders. Join the Anewgo AI Assistant Interest List to get early updates.

    34 min

  5. OCT 8

    20+ Holiday Marketing Ideas for Homebuilders (That Actually Work)-159

    Tired of “Home for the Holidays” on repeat? In this episode we share 20+ proven, low-lift holiday ideas you can roll out fast—from tasteful model-home décor and seasonal website swaps to HOA-friendly gatherings, realtor tailgates, and UGC contests that fuel word-of-mouth and Q4 sales. Download the Holiday Marketing Guide to follow along!  You’ll learn how to: Refresh branding (seasonal logos, signatures) without a full rebrandMake models feel magical on a budget (wrapped boxes, greenery, scent & sound)Add simple virtual décor to renderings/videos for social, email, and plan pagesHost community + HOA events (Story Time with Santa, cookie swaps, decorating classes)Win with realtors (tailgate broker opens, Santa photo ops, “12 Days” prize runs)Give calorie-free gifts that stick around (mini pumpkins, plants with branded picks)Spark UGC with “Pictures for Pie,” porch-decor contests, & Elf-on-the-Shelf photo opsPublish local holiday guides (pumpkin patches, Santa pics, tree farms, best light displays)Who it’s for: New-home marketers, OSCs, sales leaders, and on-site teams who want festive campaigns that convert—without burning the December candle at both ends. Chapters:  00:00 Welcome & why holiday differentiation matters  03:00 Model-home décor (indoor/outdoor) on a budget  06:00 Virtual décor for renderings & short videos  08:00 Community/HOA experiences that drive referrals  10:00 Realtor plays: tailgates, Santa photos, 12-day giveaways  13:00 Sticky gifts (not sweets!)  15:00 UGC contests that explode reach  18:00 Local guides for SEO + goodwill  20:00 Wrap-up & next steps 🔗 More episodes: https://anewgo.com/podcast  🎧 Listen on your favorite podcast app (search “Anewgo of New Home Sales”)

    22 min

  6. OCT 1

    New Home Star’s Playbook: HubSpot, AI Agents & AIO Search-158

    New Home Star’s Marketing Director, Chris Laskowski, joins Anya to unpack how HubSpot, AI agents, and AI search (AIO) are reshaping new-home marketing.  Fresh off HubSpot’s INBOUND, Chris breaks down the shift from one-to-many to true 1:1 personalization, why your website must act like a data warehouse, and how builders can win visibility in AI-driven search with structured content (think 3,000+ FAQs, schema, and data-tagged plans). What you’ll learn Why a unified tech stack (HubSpot, call/text/email, ads, service) unlocks real AI valueINBOUND takeaways: AI Agents, Data Hub, and 1:1 personalization at scaleHow to pivot from SEO traffic losses to AIO discoverabilityThe builder playbook: schema markup, data-tagged floor plans, transparent pricing, and massive FAQ libraries12-week HubSpot rollout: strategy → automation → dashboards & trainingTop 3 priorities for the next 1–3 years: consolidate data, rebalance channel mix by ROI, upskill on AI (projects + agents)Chapters 00:00 Intro & who is New Home Star 01:00 Chris’s path + team scope (40-person marketing org) 04:00 Why HubSpot: one data warehouse for sales/marketing/service 06:00 INBOUND highlights: AI Agents, Data Hub, 1:1 personalization 11:00 Homebuilding implications: matching buyers to the right homes 14:00 SEO drop-offs & the rise of AI search (AIO) 18:30 Treat your site like a data warehouse; 3,000+ FAQs 21:30 Schema + data tagging for plans, pricing, and tours 25:30 Human-friendly front end vs machine-readable back end 26:30 New Home Star’s 12-week HubSpot implementation 27:45 The builder’s top 3 priorities for 2025–2027 34:00 Should you attend INBOUND next year? 35:30 Where to connect with Chris & New Home Star

    38 min

  7. SEP 25

    Homes.com for Builders: Your Listing, Your Lead-157

    National Director of New Construction at Homes.com, Rick Baldonado, shares how the portal is approaching new-home search, and what’s in it for builders: “Your listing, your lead.” Inquiries from your listings go straight back to you (not resold to multiple agents). Free community visibility. Builders can send a feed and list communities at no charge, use paid Community Boost only where you need extra lift. Community Boost assets. Homes.com/CoStar deploys pro photographers + the world’s largest drone fleet to capture models, community, and 60–90s videos; then layers on retargeting. Cleaner UX. No third-party ads and a data-rich map experience aimed at buyer confidence. Scale + signal. Backed by CoStar’s research engine and massive consumer reach, plus an open call for builder input to shape what’s next. ⏱️ Chapters 00:00 Intro 01:00 Why Rick joined Homes.com (CoStar resources + vision) 04:00 “Your listing, your lead” explained 05:00 Free listings via builder feed; when to boost 06:00 Photo, drone, and 60–90s community videos 11:00 Retargeting off-site (ESPN, CNN, Weather, etc.) 15:00 Making new construction easier to find; affordability talk 21:00 No third-party ads; cleaner consumer experience 28:00 Builder feedback: help shape Homes.com’s roadmap 🎙️ Guest: Rick Baldonado, National Director of New Construction, Homes.com 📩 Connect: rbaldonado@homes.com  (builders will be routed to the right regional rep) — Watch more episodes: https://anewgo.com/podcast Listen on your favorite podcast app.

    31 min

  8. SEP 17

    A-Grade Teams: Farrell Middleton’s Playbook for Homebuilding Leaders-156

    How do you move people from the middle of the bell curve to the top? Coach and 36-year homebuilding veteran Farrell Middleton breaks down his “A Performer / A Environment” framework: practical ways leaders can create cultures where average performers become exceptional and top performers want to stay. What you’ll learn: -The 20-60-20 bell curve (and why the middle matters most) -The 7-part A-Environment Blueprint: Vision, Leadership, Structure, Commitment, Discipline, Communication, Relationships -Soft-skills that drive hard results: defining reality, delegating well, and communicating clearly -How to spot a “C” environment, and actionable steps to turn it into an “A” -Managing up, navigating toxic pockets, and protecting your own attitude and routines About our guest: Farrell is the founder of The Bell Curve of Life, author of A Performer / A Environment, and a longtime Atlanta-area homebuilding leader. Learn more at TheBellCurveOfLife.com and find his book on Amazon/Audible. — 🎧 Subscribe for weekly conversations at the intersection of new-home sales, leadership, and tech. 📺 Watch more episodes: https://anewgo.com/podcast 🔗 Connect with Farrell on LinkedIn and YouTube: The Bell Curve of Life.

    34 min
See All (162)

4.7
out of 5
13 Ratings

About

John Lee and Anya Chrisanthon of Anewgo discuss innovative sales and marketing technologies that are growing in popularity in new home sales. They highlight new systems, processes and techniques as well as share best practices, case studies, tactics and strategies so that you can successfully incorporate MarTech into your sales cycle. With millions of dollars flowing into PropTech space they evaluate new and current technologies with uncertain adoption and lifespans in the new construction industry.

Information

  • Creator
    Anya Chrisanthon and John Lee
  • Years Active
    2021 - 2025
  • Episodes
    162
  • Rating
    Clean
  • Copyright
    © 2025 Anewgo of New Home Sales
  • Show Website
    Anewgo of New Home Sales

You Might Also Like