45 min
Annette Franz - Built to Win: Designing a Customer-Centric Culture SIMPLE brand With Matt Lyles
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- Marketing
In this week’s episode of the SIMPLE brand podcast, I talk with Annette Franz, author of Built to Win: Designing a Customer-Centric Culture that Drives Value for Your Business!Recently a CapGemini study showed that “while 75% of businesses believe they’re customer-centric, only 30% of their customers actually agreed with that.”So you can say that your brand is customer-centric all day long, but if your customer doesn’t agree with you, then you’ve got a big problem. And that proble...
In this week’s episode of the SIMPLE brand podcast, I talk with Annette Franz, author of Built to Win: Designing a Customer-Centric Culture that Drives Value for Your Business!Recently a CapGemini study showed that “while 75% of businesses believe they’re customer-centric, only 30% of their customers actually agreed with that.”So you can say that your brand is customer-centric all day long, but if your customer doesn’t agree with you, then you’ve got a big problem. And that proble...
45 min