Welcome to the A-Cast! Join us for candid discussions with industry leaders that lift the curtain on what it takes to achieve success, and what they wish every client knew or understood about modern Public Relations, Digital and Social Mastery, Content that Converts, Insights and Research, Customer Influence, Customer Experience (CX / UX), and more.
The Power of AND in Marketing with Ian McGrath
Ian McGrath is the Global Media Director at Pokerstars and joins the show to share his insights about balancing brand building AND tactical activations, creating strategy AND executing with tactics, loyalty and penetration and, leveraging mental AND physical availability.
Our Biggest Marketing Lessons and Opportunities with Alan Hart and Stef Hamerlinck
In this year-in-review, Alan, Stef and Marc share the biggest lessons they've learned from interviewing hundreds of the worlds leading thinkers in strategy, marketing and branding.
How to Optimize Your Marketing Budget with Paul Dyson
Paul Dyson is a leading econometrician who shares how marketers can use pricing, promotion, creative, eSOV and media mix to optimize marketing budgets without getting adding a penny more.
Memory, Marketing Myths, Category Entry Points and Distinctive Assets with Jenni Romaniuk
Jenni Romaniuk is one of the premiere experts in brand equity, mental availability, brand health metrics, advertising effectiveness, distinctive assets, word of mouth, loyalty and and how brands grow.
How to Get Executive Buy-In for Long-Term Branding with Mark Ritson
How do you get execs to buy into long term brand building? These 7 steps can help you get the buy in you're looking for.
Why Ireland's National Lottery is Obsessing about Being Distinctive with Paul Dervan
How do brands stand out and be memorable to consumers? Listen in and find out how Paul Dervan is using distinctive brand assets to make Ireland's National Lottery grow their customer base and become more memorable.
Quality guests - inspiring banter
Really enjoying this as a marketing strategist, great guests, topical themes, really useful and inspiring banter. 🙏