10 episodes

Podcast by American Marketing Association

Answers in Action American Marketing Association

    • Business
    • 4.8 • 5 Ratings

Podcast by American Marketing Association

    Ads from Super Bowl LIV

    Ads from Super Bowl LIV

    Sarah and Steve review the commercials from Super Bowl LIV. What were some of the hottest trends this year? Nostalgia, ensembles and celebrity couples.

    • 45 min
    New Season Coming Soon

    New Season Coming Soon

    We're coming back with a brand new season of the Answers in Action podcast! Tune in for the first episode on Monday, Feb. 3, to hear Sarah and Steve recap commercials from Super Bowl LIV.

    • 1 min
    Episode No. 46: Political campaign ads may have ironic side effects

    Episode No. 46: Political campaign ads may have ironic side effects

    Clayton Critcher, an associate professor at the University of California, Berkeley, discusses his research that found mandatory candidate endorsements may incentivize nastiness (more here: http://bit.ly/candidateEndorsement). Plus recent political ad news about President Trump, social media bots and a voting pop-up for millennials.

    • 16 min
    Episode No. 45: HALLOWEEN EDITION - How to prepare for brand crises

    Episode No. 45: HALLOWEEN EDITION - How to prepare for brand crises

    What's scarier than a brand crisis? For our special Halloween episode, we talk with Jamie Singer, senior vice president on the crisis and risk team at Edelman in Chicago.

    Reports mentioned in this episode:
    CMO Survey: bit.ly/cmosurvey2018
    Edelman Earned Brand: bit.ly/earnedbrand2018

    • 17 min
    Problem-Solving Series STEP 5: Review Results, Analyze the Future and Always Try Again

    Problem-Solving Series STEP 5: Review Results, Analyze the Future and Always Try Again

    Jellyvision CMO Bob Armour discusses how he handles step five of the problem-solving process: reviewing the results, analyzing the future and trying again.

    • 16 min
    Problem-Solving Series STEP 4: Finding and Implementing the Solution

    Problem-Solving Series STEP 4: Finding and Implementing the Solution

    Orbitz Brand Director Carey Malloy talks with Sarah about the fourth step in the problem-solving process: finding and implementing the solution.

    • 16 min

Customer Reviews

4.8 out of 5
5 Ratings

5 Ratings

alt42 ,

Best marketing podcast out there

A podcast that has been sorely needed, a solid marketing podcast. By far the best one I have found out there.

Andy Friedman ,

Super informative!

Short, entertaining and very smart. Convenient way to stay up on the latest marketing trends.

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