This week we sat down with Sean Donovan of Antidote, an email (and sms) marketing agency by people who hate boring email. Sean realized that the e-marketing landscape was changing and that people were looking to outsource this part of their business. After finding the courage to leave two business partnerships, he ventured out on his own and Antidote was born. This episode touches on the power of conscious communication, aesthetics, and honing on one aspect of your skillset and doing it really, really well. Amp up your content game here.