18 episodes

Conversations with respected professionals about all things relevant to the sales and marketing of new homes.

Antler New Homes Podcast Antler Agency

    • Business

Conversations with respected professionals about all things relevant to the sales and marketing of new homes.

    New homes marketing: The future is digital

    New homes marketing: The future is digital

    In this latest episode, I speak with Cheryl Gibbens, Digital Marketing Manager at Aster Group about the ever evolving world of digital marketing. Cheryl well and truly has her finger on the digital marketing pulse, keeping up to date with the latest trends and digital channels to aid with sales and build awareness for Aster online. In this episode, Cheryl and I discuss the subtle differences between digital marketing and traditional marketing, noting how each available channel requires ...

    • 28 min
    Podcast Takeover! Founder Simon Jenns shares his journey and the story behind ANTLER

    Podcast Takeover! Founder Simon Jenns shares his journey and the story behind ANTLER

    Building the futureI’m Jasmine, the lead designer at Antler, and I was Antler’s first employee back in 2017.In the latest episode of the Antler New Homes Podcast we flip things on their head and I put Antler founder, Simon Jenns, in the hot seat. Simon opens up, sharing his journey into the property industry and the experiences that led him to founding Antler, the leading marketing and PR agency for SME housebuilders.With a family background in property, Simon joined Bargate Homes in their ea...

    • 50 min
    How housebuilders could make better use of estate agents

    How housebuilders could make better use of estate agents

    In the latest episode, Simon speaks with Paul Vincent, New Homes Director of Fox & Sons South Division about the role of estate agents in today’s market.Over the last 20 years Paul has climbed the ranks at Fox & Sons, gaining a vast amount of estate agency and property experience.In this episode, Simon and Paul discuss the misconception that properties will sell themselves once listed online, highlighting the importance of personal interactions and expertise in guiding potential buyer...

    • 22 min
    The missed opportunity of marketing at the planning stage

    The missed opportunity of marketing at the planning stage

    We’re back, with season 2! Simon is speaking with Henry Adams Partners, Martin Curry, and Peter Cleveland, who dive into the intricate world of planning, where marketing and branding should play pivotal roles.Amidst the challenges of planning, there’s a significant demographic already settled in their homes, resistant to change. Yet, there’s also a keen market waiting to be tapped into. The catch? Housebuilders must master the art of brand positioning from the get-go, or risk losing valuable ...

    • 32 min
    Homeless to housebuilder, a remarkable journey, with Joe Dorrington and Mel Finlay of Imperial Homes

    Homeless to housebuilder, a remarkable journey, with Joe Dorrington and Mel Finlay of Imperial Homes

    In this episode, Simon is joined by Joe Dorrington, MD of Imperial Homes, as well as Marketing & Sales Manager, Mel Finlay.In this heartfelt conversation, Joe opens up about his journey from being a homeless drug addict at the young age of 13, to heading up one of the South Coast’s leading property development companies.Beginning his construction career in 1999, Joe’s unrelenting dedication to sobriety and his pursuit of financial freedom helped him establish himself as a highly regarded ...

    • 39 min
    An MD’s View: Marketing To Support Growth, with Adam O'Brien, Managing Director of Metis Homes

    An MD’s View: Marketing To Support Growth, with Adam O'Brien, Managing Director of Metis Homes

    In this episode of the Antler New Homes Podcast, Simon is joined by Adam O’Brien, MD of Metis Homes to talk about the future of housebuilding and how marketing plays a pivotal role in getting houses sold as quickly as possible, whatever the economic environment. Established in 2008 and known for their honest approach, Metis Homes is an experienced regional housebuilder, building a reputable name for themselves across the South. Topics covered include:Staying ahead of the curve as th...

    • 29 min

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