12 min
Apes are one thing... Should you launch a REAL crypto project with a "story?" Contagious Narrative
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- Business
The power of stories to drive novelty crypto projects like Dogecoin and Bored Ape is pretty obvious. But how do you put that power to work for a more traditional commercial venture? What are the secrets to doing that in Web3, and what do they mean for building a brand? This episode compares two projects for the answer, Terra, and PolkaDot.
Terra Whitepaper
PolkaDot Litepaper
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Send in a voice message: https://podcasters.spotify.com/pod/show/miketrap/message
The power of stories to drive novelty crypto projects like Dogecoin and Bored Ape is pretty obvious. But how do you put that power to work for a more traditional commercial venture? What are the secrets to doing that in Web3, and what do they mean for building a brand? This episode compares two projects for the answer, Terra, and PolkaDot.
Terra Whitepaper
PolkaDot Litepaper
---
Send in a voice message: https://podcasters.spotify.com/pod/show/miketrap/message
12 min