App Marketing by App Masters

Steve Young
  • ٤٫٧ (١٣٧)
  • تسويق
  • يتم التحديث أسبوعيًا
App Marketing by App Masters

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

  1. قبل يوم واحد

    The AI Ads Strategy That Led to 200M Views

    In this episode, we’re joined by Nahshon “Nay” Cook-Nelson, the growth expert behind explosive campaigns for top brands like Monopoly Go, Hootsuite, and QuickBooks. His strategies have generated over 200 million organic views, and now he’s revealing how indie developers can apply the same AI-powered frameworks to grow their apps. Nay is the Growth Marketing Lead at NineTwoThree Studio, where he helps scale apps through creative campaigns and streamlined AI content creation workflows. With deep experience in paid social, influencer marketing, content systems, and AI-led ad testing, he’s here to break down what’s working right now in growth marketing. You’ll learn how to supercharge your app marketing with AI—even on a small budget. From choosing the right tools to crafting content that works across every stage of the funnel, Nay shares practical, real-world strategies you can implement today. You will discover: ✅ How to use AI to level up your ad creatives ✅ Content workflows with and without AI ✅ The “AI Prioritization Index” for deciding what to build next ✅ How to run high-impact campaigns without blowing your budget ✅ Indie-friendly growth tools you should use Learn More: https://www.linkedin.com/in/naycook/ Work with us: https://www.appmasters.com Indie App Santa: https://www.indieappsanta.com Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input. - Emotionally resonant, human-like videos - Perfect for app demos, testimonials, and paid social creatives - Built for speed, built to convert Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads. Try it now: https://www.arcads.ai/?comet_custom=appmasters ********************************************* Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform ✅ AI funnel generator ✅ powerful drag-and-drop quiz builder✅ streamlined payments ✅ comprehensive analytics ✅ smart A/B testing ✅ and more Launch high-performing web2app funnels in days, not months. Visit https://web2wave.com/ to create your web2app funnel for free. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

    ١ س ٥ د

  2. قبل يوم واحد

    The AI Ads Strategy That Led to 200M Views

    In this episode, we’re joined by Nahshon “Nay” Cook-Nelson, the growth expert behind explosive campaigns for top brands like Monopoly Go, Hootsuite, and QuickBooks. His strategies have generated over 200 million organic views, and now he’s revealing how indie developers can apply the same AI-powered frameworks to grow their apps. Nay is the Growth Marketing Lead at NineTwoThree Studio, where he helps scale apps through creative campaigns and streamlined AI content creation workflows. With deep experience in paid social, influencer marketing, content systems, and AI-led ad testing, he’s here to break down what’s working right now in growth marketing. You’ll learn how to supercharge your app marketing with AI—even on a small budget. From choosing the right tools to crafting content that works across every stage of the funnel, Nay shares practical, real-world strategies you can implement today. You will discover: ✅ How to use AI to level up your ad creatives ✅ Content workflows with and without AI ✅ The “AI Prioritization Index” for deciding what to build next ✅ How to run high-impact campaigns without blowing your budget ✅ Indie-friendly growth tools you should use Learn More: https://www.linkedin.com/in/naycook/ Work with us: https://www.appmasters.com Indie App Santa: https://www.indieappsanta.com Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input. - Emotionally resonant, human-like videos - Perfect for app demos, testimonials, and paid social creatives - Built for speed, built to convert Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads. Try it now: https://www.arcads.ai/?comet_custom=appmasters ********************************************* Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform ✅ AI funnel generator ✅ powerful drag-and-drop quiz builder✅ streamlined payments ✅ comprehensive analytics ✅ smart A/B testing ✅ and more Launch high-performing web2app funnels in days, not months. Visit https://web2wave.com/ to create your web2app funnel for free. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

    ١ س ٦ د
  3. The Anatomy of a High-Converting Paywall

    قبل ٥ أيام

    The Anatomy of a High-Converting Paywall

    Want higher conversions from your web-to-app campaigns? In this episode, we break down the exact structure of high-converting web paywalls that are crushing it with high conversion rates. Join Steve P. Young and Igor Lyubimov, CEO of web2wave, as they dissect the anatomy of winning paywalls—what works on web vs. mobile, how to build psychological trust, and why personalized, long-form paywalls outperform app-native ones. You’ll learn: ✅ Why web paywalls convert up to 3x more than mobile ones ✅ The 14-block structure of a perfect web-to-app paywall ✅ How to personalize offers based on quiz responses ✅ Why timers, huge discounts, and upsells dramatically boost LTV ✅ Real-world examples from top apps like BetterMe If you're running Meta ads, looking to improve ROAS, or just want to scale without relying solely on the app stores, this deep dive is a must-watch. All you need to build your web2app funnel: https://www.web2wave.com/ Contact with Igor: https://www.linkedin.com/in/igorlyu/ Work with us: https://www.appmasters.com Indie App Santa: https://www.indieappsanta.com Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS You ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer. Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful! If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM ********************************************* Have an idea for a mobile app, but don't know how to code? Dreams Into Apps is a mobile app accelerator for non-technical entrepreneurs who want to launch their app—without hiring developers. You’ll work step-by-step with expert app builders to turn your idea into a real revenue generating product using AI and No-Code. No coding experience required. And here’s the best part—100% of apps launched through the program generate revenue within 7 days. Stop dreaming about your idea. Build it yourself!Check out:ambitiouslabs.io. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

    ٣١ من الدقائق

  4. ١٢ يوليو

    Niche AI App Teardown & Growth Coaching

    This week’s episode is something special, a live coaching session with Max Gorman, the 20-year-old indie dev behind CarSnap - an AI-powered app that helps users identify and compare cars in seconds. Max built the entire app himself while studying Computer Science at the University of Michigan and working full-time as a software engineer. He’s grown the app with zero paid ads, leveraging influencer marketing, ASO, and scrappy growth tactics, but now he’s ready to take it to the next level. Max is one of Steve’s youngest (and longest-time) followers and in this livestream, Steve coaches Max live - breaking down what’s working, what to improve, and how to grow CarSnap into a top-ranked AI app for car lovers. If you’re an indie dev building in public or working on your own apps, this is the real-time roadmap you’ve been looking for. You will discover: ✅ Steve’s live teardown of CarSnap’s ASO strategy ✅ Quick wins for improving onboarding & retention ✅ Growth hacks for niche apps without paid ads ✅ How to stand out when your audience isn’t on the App Store Learn More: Connect with Max: https://www.linkedin.com/in/max-gorman Work with us: https://www.appmasters.com Indie App Santa: https://www.indieappsanta.com Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS You ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer. Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful! If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM ********************************************* Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform ✅ AI funnel generator ✅ powerful drag-and-drop quiz builder✅ streamlined payments ✅ comprehensive analytics ✅ smart A/B testing ✅ and more Launch high-performing web2app funnels in days, not months. Visit https://web2wave.com/ to create your web2app funnel for free. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

    ١ س ٨ د
  5. Niche AI App Teardown & Growth Coaching

    ١٢ يوليو

    Niche AI App Teardown & Growth Coaching

    This week’s episode is something special, a live coaching session with Max Gorman, the 20-year-old indie dev behind CarSnap - an AI-powered app that helps users identify and compare cars in seconds. Max built the entire app himself while studying Computer Science at the University of Michigan and working full-time as a software engineer. He’s grown the app with zero paid ads, leveraging influencer marketing, ASO, and scrappy growth tactics, but now he’s ready to take it to the next level. Max is one of Steve’s youngest (and longest-time) followers and in this livestream, Steve coaches Max live - breaking down what’s working, what to improve, and how to grow CarSnap into a top-ranked AI app for car lovers. If you’re an indie dev building in public or working on your own apps, this is the real-time roadmap you’ve been looking for. You will discover: ✅ Steve’s live teardown of CarSnap’s ASO strategy ✅ Quick wins for improving onboarding & retention ✅ Growth hacks for niche apps without paid ads ✅ How to stand out when your audience isn’t on the App Store Learn More: Connect with Max: https://www.linkedin.com/in/max-gorman Work with us: https://www.appmasters.com Indie App Santa: https://www.indieappsanta.com Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS You ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer. Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful! If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM ********************************************* Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform ✅ AI funnel generator ✅ powerful drag-and-drop quiz builder✅ streamlined payments ✅ comprehensive analytics ✅ smart A/B testing ✅ and more Launch high-performing web2app funnels in days, not months. Visit https://web2wave.com/ to create your web2app funnel for free. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

    ١ س ٩ د
  6. Top 3 Lessons From Spending $1.5M Profitably on Meta Ads

    ٨ يوليو

    Top 3 Lessons From Spending $1.5M Profitably on Meta Ads

    In this episode, Alex shares the hard-earned lessons from spending over $1.5 million on Instagram and Meta ads. If you're running paid ads and struggling to make them work—or wondering whether Meta ads are even worth it anymore—this video is for you. 🚀 You'll Learn: • Why most Meta ads fail at first • The role of capital and what to expect early on • Why you must understand hooks, CTAs, and creative angles • How to handle account restrictions and support nightmares • The surprising power of a hard paywall strategy This is a masterclass on performance marketing, creative testing, and building profitable mobile apps through paid acquisition. 👀 Don’t miss Alex’s story of spending $14K/day and generating 1,000+ trials in a single day. Watch the full episode: https://youtube.com/live/iYCPvl0jipE?feature=share Work with us: https://www.appmasters.com Indie App Santa: https://www.indieappsanta.com Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS You ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer. Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful! If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM ********************************************* Have an idea for a mobile app, but don't know how to code? Dreams Into Apps is a mobile app accelerator for non-technical entrepreneurs who want to launch their app—without hiring developers. You’ll work step-by-step with expert app builders to turn your idea into a real revenue generating product using AI and No-Code. No coding experience required. And here’s the best part—100% of apps launched through the program generate revenue within 7 days. Stop dreaming about your idea. Build it yourself!Check out:ambitiouslabs.io. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

    ٨ من الدقائق
  7. 7 Counterintuitive App Growth Strategies That Actually Work | Steve P. Young at MAU 2025

    ١ يوليو

    7 Counterintuitive App Growth Strategies That Actually Work | Steve P. Young at MAU 2025

    Discover the 7 counterintuitive app growth strategies that are helping indie developers and top apps scale in 2025 — straight from Steve P. Young’s live session at MAU Vegas 2025. In this session, you’ll learn: 🚀 Unexpected growth tactics that drive real installs 💸 How to scale without burning ad budgets 📲 The power of paywall experiments & pricing hacks 🤖 The role of AI in modern creative testing 🔁 What’s working right now across top-performing apps These aren’t your typical growth tips — they’re battle-tested strategies with real results. Work with us: https://www.appmasters.com Indie App Santa: https://www.indieappsanta.com Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS Have an idea for a mobile app, but don't know how to code? Dreams Into Apps is a mobile app accelerator for non-technical entrepreneurs who want to launch their app—without hiring developers. You’ll work step-by-step with expert app builders to turn your idea into a real revenue generating product using AI and No-Code. No coding experience required. And here’s the best part—100% of apps launched through the program generate revenue within 7 days. Stop dreaming about your idea. Build it yourself!Check out:ambitiouslabs.io. ********************************************* Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform ✅ powerful drag-and-drop quiz builder ✅ streamlined payments ✅ comprehensive analytics ✅ smart A/B testing ✅ and more Launch high-performing web2app funnels in days, not months. Visit https://web2wave.com/ to create your web2app funnel for free. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

    ١٩ من الدقائق
  8. Trending App Growth Tactics You Should Know

    ٢٨ يونيو

    Trending App Growth Tactics You Should Know

    This week, we’re sharing crazy, trending, and situational app marketing strategies that every modern app marketer should know to grow users and revenue. One standout strategy is paywall animation — and got plenty more to share with you. We are joined by Tigran Mkrtchyan, Head of Digital Marketing at CoinStat, one of the top crypto portfolio apps with millions of users. Tigran is known for launching trend-setting campaigns that blend behavioral psychology, animated paywalls, and a concept he calls "situational marketing." Today, he’s unpacking the exact growth tactics he shared at MAU Vegas and APS Berlin—including how to 10x your revenue by simply rethinking your paywall and positioning. Tigran will also share his exact reimagined paywall framework, how he blends behavioral psychology with paywall animation, and his signature "situational marketing" playbook that helped 10x user revenue. Whether you're optimizing your first paywall or scaling an app across multiple funnels, channels, and platforms, this is the growth strategy episode you don’t want to miss. Learn more: https://www.businessofapps.com/insights/paywall-optimization-reimagined/ https://youtu.be/e1GlHAlod4Q?si=rPPQ-dptsfRi7LZH You’ll Learn: ✅ How to rethink paywall optimization with emotion, animation & psychology ✅ Real paywall examples that boosted revenue and went viral ✅ What “situational marketing” actually means—and how to apply it ✅ Marketing fundamentals most app marketers are missing today Connect with Tigran: https://tigranmk.substack.com/ https://www.linkedin.com/in/mkrtchyantigran/ https://t.me/mk_tigran Work with us: https://www.appmasters.com Indie App Santa: https://www.indieappsanta.com Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS You ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer. Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful! If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM ********************************************* Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform ✅ AI funnel generator ✅ powerful drag-and-drop quiz builder✅ streamlined payments ✅ comprehensive analytics ✅ smart A/B testing ✅ and more Launch high-performing web2app funnels in days, not months. Visit https://web2wave.com/ to create your web2app funnel for free. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

    ١ س ٧ د
مشاهدة الكل (٩٢٢)

٤٫٧
من ٥
‫١٣٧ من التقييمات‬

حول

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

المعلومات

  • صناع العمل
    Steve Young
  • سنوات النشاط
    ٢٠١٣ - ٢٠٢٥
  • الحلقات
    ٩٢٢
  • التقييم
    ملائم
  • حقوق النشر
    © Steve Young
  • موقع البرنامج على الويب
    App Marketing by App Masters

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