App Revenue Growth Podcast with Michael Stysin

Michael Stysin, Co-Founder of Qonversion.io
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App Revenue Growth Podcast with Michael Stysin

Welcome to the App Revenue Growth Podcast, hosted by Michael Stysin. This podcast is a platform for detailed and practical discussions on mobile app subscription monetization. Michael and his guests discuss various aspects of the mobile app industry, from user acquisition tactics and paywall AB testing to designing effective onboarding flows and methods to increase subscriber retention. These conversations aim to share knowledge, experiences, and tangible tips to help you grow your app revenue. Our guests bring diverse perspectives - you'll hear from product managers, data analysts, marketers,

  1. 07/07/2023

    Ep.18. Optimizing subscription monetization: prices, paywalls, & more. Vahe Baghdasaryan, CoinStats

    In this episode, we talk with Vahe Bagdasaryan, Sr. Growth Marketing Manager at CoinStats - leading crypto prices and portfolio tracker app with more than 1M MAU. Vahe shares his views on subsciption monetization, pricing, and A/B experiments to increase conversion and user retention rates. LinkedIn: https://www.linkedin.com/in/vahebaghdasaryan/ Twitter: https://twitter.com/vahebagdasar Subscription optimization course with Vahe: https://maven.com/vahe-baghdasaryan/subscriptionoptimization01:20 What is CoinStats? 02:54 Subscription is the biggest revenue stream for CoinStats 04:10 How to define the most profitable pricing options for subscription apps 10:39 How to test subscription duration 12:40 Paywall and onboarding A/B testing 14:27 Crucial A/B hypotheses to test 17:45 Video paywall that converts 23:49 Retention tips

    32 min

  2. 05/23/2023

    Ep.17. App Store and Google Play App Pages A/B testing. Jesse Lempiäinen, CEO & Co-Founder at Geeklab

    In this episode, we talk with Jesse Lempiäinen, CEO & Co-Founder at Geeklab. Together, we delve into the world of app optimization and explore the power of A/B testing. Discover valuable tips and strategies for enhancing your app's performance, as well as gaining insights on how to validate your app idea before diving into development. You can connect with Jesse on LinkedIn: https://www.linkedin.com/in/jesselempiainen/https://geeklab.app/ 00:27 What is Geeklab? 01:31 How to test a potential interest before developing an app 02:17 What metrics is possible to optimize with Geeklab 06:18 How to test an app name, screenshots, icons, descriptions, reviews, etc. 07:48 Geklab vs. App Store Custom Product Pages 09:48 What kind of apps are working best now? 12:42 A/B testing with Facebook 13:49 Why you need to start A/B test early

    16 min

  3. 05/22/2023

    Ep.16. Influencer marketing for apps. Kristina Nikeenko, Head of Influencer Marketing, Zorka.Agency

    In this episode, we explore influencer marketing for subscription apps. Our guest is Kristina Nikeenko. Kristina is the Head of Influencer Marketing at Zorka.Agency. She is an expert in helping apps leverage influencer marketing to promote their apps on popular social media, including Instagram, TikTok, YouTube, Twitch, Twitter. Feel free to contact Kristina if you are interested in influencer marketing: https://www.linkedin.com/in/kristina-nikeenko-33976a18a/https://www.facebook.com/kristina.nikeenko k.nikeenko@zorka.agency We cover finding relevant influencers, defining campaign goals, budgeting, platform selection, measuring campaign results, using promo codes and product reviews, and more: 01:28 How to find relevant influencers to promote your app? 04:20 What is more expensive: to use 3rd party tools and marketplaces or hire agency 05:08 How to define the goal for influencer marketing campaigns: brand awareness, performance, subscription metrics-oriented campaigns 7:43 Should you support influencer campaigns with other paid channels 8:30 Do you have rights to the creatives created by the blogger 9:50 The most effective platforms for Influencer marketing 11:20 How to use incentives for influencer marketing campaigns - promo codes, ruffles, etc 12:56 Successful influencer marketing campaigns examples 15:00 Does it worth using influencer campaigns while launching an app? 16:33 How to attribute influencer marketing campaigns? 18:25 The ideal budget for influencer marketing campaigns and how often to launch 20:29 Performance marketing vs. Influencer marketing: audiobooks case 24:00 Always check bloggers for fake subscribers

    26 min

  4. 04/17/2023

    Ep.15. Ad creatives for mobile apps. Manson Chen, ex-growth marketer at Calm & Cash App

    In this episode, we sit down with Manson Chen, ex-growth marketer at Calm and Cash App, and now founder of Parabolica agency, to discuss the secrets of successful ad creatives for mobile apps. Tune in as Manson shares his experience and specific tips on launching and testing ad creatives for mobile apps on channels like Facebook, Instagram and others. How can you make your app stand out in a crowded market? How can generative AI help you create effective ads? Check Manson's agency and connect: https://goparabolica.com/https://www.linkedin.com/in/manson-chen/ 0:00 Introduction 02:12 Analytics toolset and team structure to run ads at Calm 03:37 Creatives at Calm: how to win the attention game 04:39 Testing 50-75 ad creatives weekly & tracking cost per trial, trial to subscriber, CPI 07:09 Creative control elements: duration, size, sound, scrypt for creative experimentation 12:55 Creative rotation: cost per trial, LTV/CAC 14:13 What changed after Apple's ATT introduction. Leveraging Android platform. 16:30 Lessons from Cash App for fintech vertical 17:40 Channel mix and other tips from Cash App experience 20:00 should you dedicate your creatives to AI? 22:00 Stable Diffusion and other tools for text to video creative

    20 min

  5. 04/04/2023

    Ep.14. How to Reduce Subscription App Churn. Karan Tibdewal

    Karan Tibdewal is a Growth Consultant Expert focusing on Mobile Retention. He is current advisor of Ada Health, Blinkist, Deezer, Blacklane, ad other successful apps, helping them with long-term user retention, subscription optimization & monetization. Check out Karan's profile: https://www.linkedin.com/in/karantibdewal/ 01:30 what’s behind of 27% improvement in win-back campaign results 04:50 channels to use for win-back campaigns 07:50 push notifications should be super actionable, and Duolingo is a good reference 08:37 what to offer to a client during a win-back campaign 10:30 perfect win-backs and cancellation flows: Spotify, Class Pass, Elevate Labs, Fabulous app 14:54 specific of win-back campaigns for the apps with seasonal trends 16:40 win-back hacks for dating apps 17:15 what to expect from client retention management campaigns: 40-200%+ revenue increase 19:17 CRM tools recommendations

    23 min

  6. 03/27/2023

    Ep.13 Product-Led App Growth. Adam Greco, Amplitude

    02:30 - Google Analytics vs. Amplitude: what's the difference 10:30 - the value of reverse trials 12:20 - Product-Led Growth and why marketers are shifting to product 19:41 - longevity of trial is critical 21:20 - analytics plus experimentation is a recurring loop to make your product better 25:00 - Amplitude removed the gap between marketing data and product data (full-funnel data from user acquisition to product usage and retention) 32:00 - BeReal uses Amplitude to improve their app https://amplitude.com/startups

    35 min

  7. 02/28/2023

    Ep. 12. Indie app development: Spotify engineer's experience

    Bruno Rocha is an iOS developer at Spotify. Bruno also develops the Burnout Buddy app as an indie developer. The app aims to prevent smartphone addiction.  Check the app here https://burnoutbuddy.io/  Follow Bruno Twitter https://twitter.com/rockbruno_  and check out his blog https://swiftrocks.com/  01:20 coming up with the idea for Burnout Buddy app  3:50 iOS 16 API enabling control over the iPhone from an app  6:00 indie app monetization thoughts  08:11 why subscriptions are more fair monetization strategy for both sides - developers and users  11:27 advice to indie developers   16:00 how app size and startup time is linked to user retention   20:00 tracking app crashes and thoughts on using 3rd party SDKs

    25 min

  8. 02/21/2023

    Ep.11. Effective app onboarding flow, Lorenzo Rossi

    02:10 why onboarding is important   03:52 benefits of good onboarding   06:14 onboarding that increases users prompt opt-in rates 09:32 who is in charge of onboarding flow: product or marketing?   11:15 how to measure effectiveness of onboarding flow  14:00 should you show paywall during the onboarding?  16:20 referral program for apps: does it make sense?    Lorenzo's onboarding ebook:  https://rplg.io/mobile-app-onboarding-e-book/

    22 min
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About

Welcome to the App Revenue Growth Podcast, hosted by Michael Stysin. This podcast is a platform for detailed and practical discussions on mobile app subscription monetization. Michael and his guests discuss various aspects of the mobile app industry, from user acquisition tactics and paywall AB testing to designing effective onboarding flows and methods to increase subscriber retention. These conversations aim to share knowledge, experiences, and tangible tips to help you grow your app revenue. Our guests bring diverse perspectives - you'll hear from product managers, data analysts, marketers,

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