Applying Cross-Industry Principles: April Gross’s Tips for Boosting Revenue & Collaboration

April Gross was the former Senior Director of Go To Market & Growth Solutions at Criteo. She has successfully built enablement functions from the ground up at 2 companies. This episode of the Go To Masters Show features April, as she talks about:

• Applying pharmaceutical sales techniques to tech sales
• Key factors to optimize performance
• Effective ways to ensure cross-functional collaboration

Connect with April Gross