Approaching Your Travel Brand With Authenticity with Valerie Merut Soul of Travel: Women's Wisdom and Mindful Travel

Valerie Merut is a truly incredible resource for sustainable travel businesses. Originally from France, Valerie grew up traveling with her family. Valerie now helps sustainable tourism businesses create attractive branding and impactful business strategies for social media and digital marketing. She loves encouraging people to travel AND maximize opportunities for tourism businesses online, and her job is the best of both worlds.She and Christine discuss Valerie’s personal and professional jo...