Apptica Talks Apptica

In this episode Apptica Talks about Influencer Analytics, Market Landscape and Fraud with Alexander Frolov - CEO & Co-Frounder at HypeAuditor.
HypeAuditor is an all-in-one solution for influencer marketers that provides essential tools for successful campaigns and goes beyond the “standard tool” concept. The platform offers a digital area to find relevant and safe influencers across our 75+ million profile database. 
During our conversation you can learn about the shifts and updates in influencer marketing field, the trend of influencer fatigue, dynamics of fraudulent activities, healthy engagements and benchmarks, free and paid methods of searching for quality influencers, and much more.
Key takeaways are available in our blog.


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In this episode Apptica Talks about Influencer Marketing Insights: How to Navigate Trends, Creative Challenges, and Brand Impact with Maria Shusharina, Head of Creative & Strategy at HypeFactory.
HypeFactory is the global cutting-edge Influencer Marketing Agency where performance meets creativity.
During our chat we have covered influencer marketing trends, how to make effective creatives in IM, brandformance era, budget benchmarks for an influencer marketing campaign, and much more.
Key takeaways are available in our blog.
To get in touch with Maria: LinkedIn

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In this episode Apptica Talks about In-App Advertising: numbers, insights and recommendations with Elmira Kenya - Business Development Manager at Easy Monetization.
Easy Monetization fine-tunes ad monetization for app publishers to boost revenue from impressions.
During our conversation we've covered a great number of topics, like current state of IAA, different IAA formats and their match with app genre, correlation between IAA and user’s engagement, the networks with the biggest traffic, challenges to keep in mind while integrating several networks, the importance of app-ads.txt, the most frequent mistakes among publishers and many more.
Key takeaways are available in our blog.
To get in touch with Elmira:
kenyaelmira@yandex-team.com
LinkedIn

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In this episode Apptica Talks about Influencer Marketing and Common Campaign Mistakes with Kristina Nikeenko - Head of Influencer Marketing at Zorka.Agency.
Zorka.Agency - is an international influencer and performance marketing agency focused on creating ROI-forecasted strategies with a risk assessment that help businesses scale up.​
In this episode Kristina shares experience in influencer marketing along with common pitfalls that might scale down your advertising campaigns.
Key takeaways are available in our blog.
You can learn more more insights in Zorka's blog and a recent report.
To get in touch with Kristina:
k.nikeenko@zorka.agency
Linkedin

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In this episode Apptica Talks about ideation, testing and scaling of hypercasual games with Vladislav Ladizhenski and Umut Önel from Sunday.
Sunday - a hypercasual publisher that creates extremely engaging and addictive mobile games with smart and player-friendly monetisation.
We have chatted about ideation approach, prototyping and testing strategies, scaling and some trends wrapped up in nice metaphors from Vlad 😊.
Key takeaways are available in our blog.
You can learn more about Sunday on the website and get more insights in its blog.

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In this episode Apptica Talks about AI in Mobile Marketing with James Crabb, Director of Business Development at Gamelight.
What we have chatted about current state and future of AI, gamelight's AI algorithm, risks, challenges, and ethical implications of using AI, and much more.
Key takeaways are available in our blog.
You can learn more about Gamelight on the website and get more insights in its blog.

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