57 min

April Dunford: Debunking all the myths and misunderstandings around positioning The ABM Conversations Podcast - for B2B marketing professionals

    • Marketing

In this episode, the Obviously Awesome April Dunford, the positioning hegemon with 25+ years of experience, joins us to discuss and debunk all possible confusions and misunderstandings around positioning.
She talks about:
--> What exactly is positioning (in the SaaS context), and why are very few companies able to nail it?
--> How positioning is different from messaging?
--> Signals that tell you that it is time for you to reposition
--> The 10 step positioning process
--> Why category design isn't going to work for everyone
--> How positioning for the market is different from positioning for investors, and a lot more...

In this episode, the Obviously Awesome April Dunford, the positioning hegemon with 25+ years of experience, joins us to discuss and debunk all possible confusions and misunderstandings around positioning.
She talks about:
--> What exactly is positioning (in the SaaS context), and why are very few companies able to nail it?
--> How positioning is different from messaging?
--> Signals that tell you that it is time for you to reposition
--> The 10 step positioning process
--> Why category design isn't going to work for everyone
--> How positioning for the market is different from positioning for investors, and a lot more...

57 min