“Archer”: B2B Marketing Lessons from the Emmy-Winning Series with Josh Garrison, Head of Content Marketing & Customer Education at Apollo.io Remarkable Marketing

If your audience isn’t engaging with your posts, they’re not opening your emails and your webinars are empty, it’s time to tweak your marketing strategy.

Your marketing strategy has become a pattern; a pattern your customers are used to. They know what’s coming, so they tune it out. And the last thing you want to be is part of the noise.

So we’re going to show you how to pattern interrupt. According to a Mailchimp article, pattern interrupt is “a neuro linguistic programming (NLP) tactic used to disrupt a customer's usual thought process or behavior… [around] cold calls and other marketing and sales strategies to change how they think and feel.” In this episode, we’re going to share how pattern interrupt is a key tool in re-engaging your customers as well as catching the attention of new potential customers. And we’re learning about pattern interrupt from a show that does it so well: “Archer.”

So in this episode, we’re having a watch party of the Emmy Award-winning series "Archer" with Head of Content Marketing and Customer Education at Apollo.io, Josh Garrison. And we’re chatting about how to engage your audience with pattern interruption, why you should spend time developing complex characters, and how to provide value by teaching your audience a new skill with each piece of content. So stick on a fake mustache and strap on your Omicron Spymaster watch for this episode of Remarkable.