2 min
Are Branding and Marketing the same thing? The Creatables Podcast
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- Business
Transcript.
Are Branding and Marketing the Same thing?
Now the dictionary defines a brand as the promotion of a particular product or company by means of advertising and distinctive design.
The definition of marketing is the action or business of promoting and selling products or services, including market research and advertising.
From the looks of these dictionary definitions, I can understand why many may feel its the same.
Personally I think not!
I love the definition by Jay Abraham…. of Marketing
He states ….it’s the continuous education of your product and/or service to your desired audience through a desired channel.
This is shared through media.
Share through Visual Images, Video, Copy, or verbally.
For branding, I love the definition of Marty Neumeier
Branding is the gut feeling of a product, service, and/or company by an individual(s).
This also too can be shared through media.
But the key here is understanding is that branding is about belonging.
Marketing is sharing the good news on how you’re better is better and you that desired audience to enroll.
Both can be used in combination.
You can market your brand in order to share its promises that others will feel when they connect to your company.
Your brand produces products and services that are marketed to the desired audience.
I know it may sound like babble but the truth is that you can’t have one without the other.
What you want as a business owner is a forever brand.
The reason why that they make your marketing much easier…
Because the brand is the people.
The people who are fans of Nike, Apple, or Amazon are great advocates of the brand who can share their stories which leads to opportunities for these respective businesses.
Think about it if a friend shares with you a problem they had that you also experienced and believe you have the solution.
Its only right as a friend to share your story (aka marketing) and how it made you feel (brand) to be serviced by Company X.
Now would you look at that…..both branding and marketing work in perfect harmony.
Wherever you stand on the position of their definitions.
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Support this podcast: https://podcasters.spotify.com/pod/show/jerome-patrick/support
Transcript.
Are Branding and Marketing the Same thing?
Now the dictionary defines a brand as the promotion of a particular product or company by means of advertising and distinctive design.
The definition of marketing is the action or business of promoting and selling products or services, including market research and advertising.
From the looks of these dictionary definitions, I can understand why many may feel its the same.
Personally I think not!
I love the definition by Jay Abraham…. of Marketing
He states ….it’s the continuous education of your product and/or service to your desired audience through a desired channel.
This is shared through media.
Share through Visual Images, Video, Copy, or verbally.
For branding, I love the definition of Marty Neumeier
Branding is the gut feeling of a product, service, and/or company by an individual(s).
This also too can be shared through media.
But the key here is understanding is that branding is about belonging.
Marketing is sharing the good news on how you’re better is better and you that desired audience to enroll.
Both can be used in combination.
You can market your brand in order to share its promises that others will feel when they connect to your company.
Your brand produces products and services that are marketed to the desired audience.
I know it may sound like babble but the truth is that you can’t have one without the other.
What you want as a business owner is a forever brand.
The reason why that they make your marketing much easier…
Because the brand is the people.
The people who are fans of Nike, Apple, or Amazon are great advocates of the brand who can share their stories which leads to opportunities for these respective businesses.
Think about it if a friend shares with you a problem they had that you also experienced and believe you have the solution.
Its only right as a friend to share your story (aka marketing) and how it made you feel (brand) to be serviced by Company X.
Now would you look at that…..both branding and marketing work in perfect harmony.
Wherever you stand on the position of their definitions.
---
Support this podcast: https://podcasters.spotify.com/pod/show/jerome-patrick/support
2 min