55 min

Are Brands Built in the On-premise‪?‬ Liquid Assets: A Beverage Industry Podcast

    • Investing

Steve Chasen, VP of Trade Marketing at Campari America, helped execute one of the most successful on-premise brand-building campaigns in history: that of the Aperol spritz. Linden Pride, Co-Founder & President of Dante NYC, is the proprietor of Caffe Dante, which was named the "World’s Best Bar" in 2019 and played a major role in popularizing the eminently Instagrammable fluorescent-orange cocktail. Together, they help us answer an important question: In the age of social media, e-commerce, and celebrity brands, how do you build a brand in the on-premise?

Steve Chasen, VP of Trade Marketing at Campari America, helped execute one of the most successful on-premise brand-building campaigns in history: that of the Aperol spritz. Linden Pride, Co-Founder & President of Dante NYC, is the proprietor of Caffe Dante, which was named the "World’s Best Bar" in 2019 and played a major role in popularizing the eminently Instagrammable fluorescent-orange cocktail. Together, they help us answer an important question: In the age of social media, e-commerce, and celebrity brands, how do you build a brand in the on-premise?

55 min

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