Are co-creation and industry-wide collaboration an unlock to sustainable transformation‪?‬ Sustainable Futures

Join us for the latest Sustainable Futures episode in our Sustainable Marketing 2030 mini-
series – this time on Transformative Relationships. Listen to our host Jonathan Hall interview
both Michelle McEvoy, Initiative Lead at Planet Pledge at the World Federation of
Advertisers, and Charlie Thompson, Director of Commercial Strategy at the Cambridge
Institute of Sustainability Leadership. This episode focuses on the transformative
relationships lever within SM2030’s circular marketing framework: outlining the importance of
embracing opportunities for industry-wide collaboration to benefit both business and the
planet. 
 
Fostering a new collaborative mindset acknowledges the need to come together to tackle
complex challenges such as climate change that cannot be solved in silos. Building new
relationships with and beyond the immediate value chain can enable brands to take a more
holistic approach to sustainable marketing that considers long-term social and environmental
impacts.  
 
Links referenced in the recording:
 
Defining and Categorising Partnerships:  United Nations 2030 Agenda Partnership Agenda
Ellen Macarthur Foundation report 
WFA Planet Pledge
Download Kantar’s Sustainable Marketing 2030 report
CISL’s Leadership for a Sustainable Future Framework
CISL’s definition of sustainable marketing:
CISL’s Sustainable Marketing, Media & Creative online course:
Characterising Marketing Paradigms for Sustainable Marketing Management by Dr Victoria Hurth:
Jon Alexander book on citizens

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