In this episode of the Membership Success Podcast, we explore the effectiveness of ads for membership sites with Eric Saar from , an expert who managed over $100 million in ad spend. Eric will share the difference between Google Ads vs. Facebook Ads, the 50-in-7 Rule for Facebook Ads, and top-of-funnel traffic strategies. He also covers the use of Facebook Lead Forms for high-ticket items and the best ad platforms for membership sites. Listen to the full podcast to learn how to optimize your membership site's ad performance. If you enjoy what you hear and want to learn more from Eric, visit his site: And to experience the magic of Memberium firsthand, visit: .