Are PLA's enough?

We asked Ari Paparo a simple question about retail media ad serving… and immediately found ourselves talking about PLAs, personalization, log files, and why retailers keep rebuilding decades of ad-tech infrastructure from scratch. Ari’s background spans Google, DoubleClick, AppNexus, Beeswax, Marketecture, and now his new book Yield, so he brings a rare level of clarity to where retail media is today — and where it’s headed. In this episode, we break down: • Why PLAs (Product Listing Ads / Sponsored Products) are technically simple but strategically limiting • How retail media is reinventing ad tech problems the open web already solved • The difference between SKU-matching and real personalization • Why log-level data still determines leverage • Auction fairness, Prebid, and what history tells us • Why attribution keeps breaking • What a next-generation retail media ad server should look like If you work anywhere near retail media, marketplaces, ad serving, onsite monetization, CPG, or paid search, this conversation will reset your mental model. 📘 Ari’s book, Yield https://www.amazon.com/Yield-Ari-Paparo/dp/1646871580/