Are Superfoods a Scam?

Are superfoods a scam? From açaí bowls to spirulina smoothies to $40 green powders, the "superfood" label has become a $150 billion marketing machine. But most superfood claims are about branding, not science—and the term itself was invented to sell bananas.

In this episode, Kylee and Zoë unpack the history of superfoods: how the word went from a 1940s marketing gimmick to a wellness industry obsession. We debunk popular myths, examine the downsides of being hyper-reliant on any single food or ingredient, and walk through what the evidence actually says about foods that improve athletic performance and adaptation.

Spoiler: your banana is doing more than that high-antioxidant powder you're spending $60 on. Plus: some spicy takes about blueberries. Checkmate, atheists!