11 min
Are you building a BORING BRAND? (If you're missing these 3 things, the answer is YES) SMALL BUSINESS TIPS, TOOLS AND FUEL
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- Entrepreneurship
I was talking to one of my new clients recently about a freemium that she is creating which will be a great “getting started” option for her connections who are looking to take a first step before hiring her.
In the process of creating this freemium, she had followed all the advice and instruction I had given her so the content and flow were on point. The value was there. The only problem was.. it just didn’t have the ignition factor that I was looking for. You know, that marketing spark that really makes you want it.
So I told her, your work is awesome and I love how much instruction and value you have packed into this thing.. but you have a problem. I don’t think the prospect that goes through this freemium is going to get to the end and say “THIS is the coach that I have been looking for.”
And of course, she was a bit surprised and asked WHY NOT?!
So I shared with her 3 things that I’m going to share with you today to help you make sure you’re not building a BORING BRAND.
If these 3 things are missing, your core messaging will be bland and unappealing, even if it’s targeted at the right audience.
Kind of like cold oatmeal, with no brown sugar or raisins. Ugh. Or pancakes with no syrup. Or nachos with no cheese.
Nobody wants that!
Here’s the list – let’s make sure you’re not building a boring brand.
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Support this podcast: https://podcasters.spotify.com/pod/show/thejcproshow/support
I was talking to one of my new clients recently about a freemium that she is creating which will be a great “getting started” option for her connections who are looking to take a first step before hiring her.
In the process of creating this freemium, she had followed all the advice and instruction I had given her so the content and flow were on point. The value was there. The only problem was.. it just didn’t have the ignition factor that I was looking for. You know, that marketing spark that really makes you want it.
So I told her, your work is awesome and I love how much instruction and value you have packed into this thing.. but you have a problem. I don’t think the prospect that goes through this freemium is going to get to the end and say “THIS is the coach that I have been looking for.”
And of course, she was a bit surprised and asked WHY NOT?!
So I shared with her 3 things that I’m going to share with you today to help you make sure you’re not building a BORING BRAND.
If these 3 things are missing, your core messaging will be bland and unappealing, even if it’s targeted at the right audience.
Kind of like cold oatmeal, with no brown sugar or raisins. Ugh. Or pancakes with no syrup. Or nachos with no cheese.
Nobody wants that!
Here’s the list – let’s make sure you’re not building a boring brand.
---
Support this podcast: https://podcasters.spotify.com/pod/show/thejcproshow/support
11 min