Selling Disruption Show Mark S A Smith

Your intellectual property is meant to be protected. If you don’t protect a valuable brand, it could be stolen away from you. Trademark attorney Angela Langlotz has been focusing on business, intellectual property, and trademarks with TrademarkDoctor.net. Angela throws some light on protecting our intellectual property and points out the biggest mistakes that companies and executives make when it comes to intellectual property. Discover some helpful techniques that can save you from a lot trouble when it comes to intellectual property.

Disruptive marketing means identifying the right customers, nurturing them to where they fall in love with you, and then converting them into paying customers. Jason Kramer, founder of Cultivize, says you got to strike when a prospect is showing interest. Somebody walking into a retail store is immediately showing interest because they’ve walked through the door. Jason’s system is essentially creating that virtual door to let you know when people are walking through it, who’s interested, and who’s potentially making a purchase. Learn more about this system works and how you can utilize the information that you get from it.

Stop saying that you’re the best when making a sales pitch. Stop saying that you’re selling the best product, the best merchandise, or the best service because every salesperson in the world says that. Most sales conversation just lead down to price because the salesperson did not communicate meaningful differentiation. You need differentiation in sales, differentiation around what you sell, and differentiation around how you sell. Lee Salz, author of the book Sales Differentiation: 19 Powerful Strategies to Win More Deals at the Prices You Want, shares how you can disrupt sales by creating unstoppable differentiation. Learn the importance of researching and exploring the triggers, the events, or the happenings that will lead someone to explore your type of solution. The key is how you can be meaningfully different right in that first conversation or you’ll never get the meeting.



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Storytelling is the fastest way to engage attention and implement change. It works in a very powerful way with the brain of the listener to engage attention. It activates all of the senses. It is logical and linear, but it is also creative and nonlinear. Doug Stevenson, founder and president of Story Theater International, a speaking, training and consulting company based in Tucson, Arizona, found over the years with all of his clients that they all have one challenge in common – too much content, too much data, too much information, but not enough emotional connection. Doug shares how you can tell disruptive stories to engage attention. He also talks about the phrase that pays, and outlines the nine steps of story structure.



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Marketing is undeniably the first step to finding more customers. However, with so many marketing strategies around, it becomes harder to find those that are effective. Someone with an interesting view on how best to reach out and find new customers is Doug Morneau, serial entrepreneur and expert marketer who believes in the power of email marketing. Doug shares the three big lies around email marketing, debunking the idea that it is dead, doesn’t work, and is illegal. He also talks about some email marketing strategies and how to approach them – from the welcome message to a video on your landing page. Learn how to find lists and write an email that connects with an audience from Doug.



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The times are changing, and certain products made before do not fit anymore to what this world needs now. Talking about designing disruptive products is designer Tracy Hazzard who is known to help people create and launch this certain niche. Tracy believes that innovation does not necessarily have to be completely different; a few tweaks could go a long way and serve better. She talks about how we can disrupt with product design, giving us some great examples of what she has worked on in the past. Questioning data and challenging design thinking, Tracy has brought about the importance of actually listening to the market and the concept of intentional invention. She digs deeper into this while sharing some tips and insights on how and why disrupting product design could grow your company in the future.



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