15 min
Are you Feeding Retail’s “Nega-hype” Machine? Spieckerman Speaks Retail
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- Marketing
We’ve all heard about mega-hype, when the benefits of something are exaggerated to the hilt. The opposite has taken hold in retail –
a condition Carol calls “nega-hype”. As tempting as it is to join the gloom-and-doom crowd, doing so is deadly to your retail positioning and business development. As pessimism hits a fevered pitch, Carol reveals powerful alternatives that drive differentiation and results for retail product, brand, and solution suppliers.
In this episode you’ll learn:
• Why nega-hype is so pervasive
• The best advice Carol received on staying in the game
• How price presumptions play into nega-hype
• One question that will always set you in the right direction
Want to be a guest on Spieckerman Speaks Retail?
Contact team@spieckermanretail.com
Check out more of Carol's retail insights and updates
Follow Carol on LinkedIn
Follow Carol on Twitter
We’ve all heard about mega-hype, when the benefits of something are exaggerated to the hilt. The opposite has taken hold in retail –
a condition Carol calls “nega-hype”. As tempting as it is to join the gloom-and-doom crowd, doing so is deadly to your retail positioning and business development. As pessimism hits a fevered pitch, Carol reveals powerful alternatives that drive differentiation and results for retail product, brand, and solution suppliers.
In this episode you’ll learn:
• Why nega-hype is so pervasive
• The best advice Carol received on staying in the game
• How price presumptions play into nega-hype
• One question that will always set you in the right direction
Want to be a guest on Spieckerman Speaks Retail?
Contact team@spieckermanretail.com
Check out more of Carol's retail insights and updates
Follow Carol on LinkedIn
Follow Carol on Twitter
15 min