Stories always get better in the retelling. And in the case of Mr. Jack Daniel, the distillery that bears his name, and the world-famous whiskey that emerges from the hollows of Lynchburg, Tennessee, there is no shortage of stories to be told. Lucas Hendrickson hosts Around the Barrel, the official podcast of Jack Daniel’s, as we set out to tell those stories. Your friends at Jack Daniel’s remind you to drink responsibly. Tennessee Whiskey Alcohol 40% by Volume (80 proof). Distilled and Bottled by Jack Daniel Distillery, Lynchburg, Tennessee. Around the Barrel is intended for listeners 21 years of age and older.
Inclusion and Opportunity with Melvin Keebler
The popular saying “a rising tide lifts all boats” is perfectly suited for the distilled spirits industry — when one of us does well, either as an individual or as a company, we do what we can to help others. On this episode of Around the Barrel, we talk with Melvin Keebler, Vice President and Assistant General Manager at the Jack Daniel Distillery, about the Nearest & Jack Advancement Initiative, the latest way Jack Daniel’s is helping those with less opportunity. Through collaboration with Uncle Nearest Inc., the initiative offers education, training and support for minorities looking to succeed in the distilled spirits industry. Melvin takes us behind-the-scenes of this impactful program and discusses Jack Daniel’s diversity and inclusion efforts while shining a light on the path of progress ahead.
The Magic of Barrel Raising with Darrell Davis
The importance of the barrel in whiskey making cannot be overstated. It is so important, in fact, that at Jack Daniel’s, we don’t trust anyone else to make it. On this episode of Around the Barrel, host Lucas Hendrickson visits the Jack Daniel Cooperage alongside plant manager Darrell Davis to learn about the painstaking process that goes into building this magic vessel that creates the color, flavor and character of our world-famous whiskey.
Country Music’s Greatest Muse
The connection between music and Jack Daniel’s Tennessee Whiskey has always been strong. The link between the brand and American country music has been particularly vibrant over the years, as the spirit has informed, not only the creation of songs, but also the celebration of them. On this episode, we talk with country music media mainstay Storme Warren about the current state of the genre, how both the music and the whiskey play to a worldwide audience and how a commitment to both innovation and tradition informs what comes out over the airwaves and round the Barrel.
Developing a Tasting Vocabulary with Fred Minnick
Enjoying whiskey engages all your senses, but taste is undoubtedly the most difficult to define. Sight, smell and memory all feed into our taste. On this episode of Around the Barrel, host Lucas Hendrickson joins veteran whiskey journalist Fred Minnick to learn more about the time and practice needed to develop a whiskey vocabulary to articulate this concept of taste, how a person’s palate can be as unique as a fingerprint and how his years as a whiskey expert have spawned a slew of magazine, book and video creations that explore whiskey from different angles.
How a Whiskey Conversation Forged a Community
Will Haynes and Matt Giesler had been friends and coworkers for years when their mutual admiration for spirits led them to take the conversation they were having and add some microphones, create some context, and create The Podcask. On this episode of Around the Barrel, host Lucas Hendrickson speaks with these fellow podcast hosts to break down how they turn curiosity about consumption into conversations, how developing a whiskey vocabulary is key, and how the seemingly simple act of turning on microphones activated a global collection of fans.
The Science of Whiskey Making with Kevin Smith
Yeast is the unsung hero of the whiskey-making process. It so important, in fact, that at Jack Daniel’s, we have our own microbiologist committed to looking after our yeast and ensuring that all the conditions are right to make our world-famous Tennessee Whiskey. On this episode of Around the Barrel, we sit down with microbiologist Kevin Smith to get the inside scoop on the science of whiskey making, how we can manipulate yeast in ways Jack could have only dreamed about, and what’s behind the Tennessee Tasters expression Smith helped create.
Customer ReviewsSee All
Love the history and subject matter along with the guests
Wonderfully produced show and interesting subjects. Well done
The brand inspires a lot of people. As an avid fan, I had to listen to this. Would love to hear an episode on the topic of collecting.