I’m so excited to introduce my next guest, Award winning, Guy Mastrion, a skilled creative director, designer, photographer, and filmmaker He is the President and Chief Creative Officer of Brandforming and the Chair Professor of Business Administration at Skidmore College where he teaches courses on Branding and Commercial Production.
Prior to Brandforming, Guy was one of three founders and Chief Global Creative Officer of Palio Communications and additionally, held senior creative leadership positions at Saatchi & Saatchi, McCann Erickson, Dancer Fitzgerald & Sample, Bates and McCaffery McCall This is a very special episode for me. Today I speak with Guy Mastrion who is single-handedly responsible for the beginning of my career as an Art Buyer/Art Producer
For background reference, Ed Mitzen and Mike Myers (Not the actor) who we speak about here on today's program, co-founded Palio communications with Guy, we learn the evolution of this agency on today’s episode.
We discover why this program is called ABFH, How and why he brought me into Palio communications, and joining the team and mentoring young designers and art directors.
Guy, started his career with a passion for creating images.
He discusses the fostering and culture of what drives great work and raising the bar of great and memorable work.
Mastrion talks about the creation of his company, Brandforming a small Boutique agency based in Saratoga Springs NY. Vocal pictures sprung out of this.
His roots are from NYC.
He discusses teaching at Skidmore. Trying something new, and how he loves working with the students and sharing his extensive experience with branding and production and telling stories visually. He speaks of the world of academia and how we manifest our creativity.
He’s a true “Brand Whisperer.
Guess who his role models were?
We speak about his inspiration for pursuing a career in Advertising.
Did you know he has worked on films the likes of “ The Flamingo Kid, Easy money, Woody Allen’s; Mid- Summers Sex comedy? To name a few.
How he got into Healthcare advertising.
He talks about the role that Art buyers play in their role to the creative team. He kindly speaks about my role at the agency.
What is involved in finding the best photographers, illustrators, and artists for a production?
Guy and I touch on photographer treatments to help us how to better award a project.
And what we looked for when assigning a production.
We speak about his favorite photographers, including working with the late great Herb Ritts, on a campaign with Magic Johnson, Ritts, effortless approach to the job, his preparation. and Guy's phone call with the legendary Richard Avedon.
How he won the “Helmut Newton Book! I’ve wanted one for years but never had room in my apt. It was too big :)
Favorite places to visit. And our watching the Masterclass series.
His words of advice for folks seeking a career in the creative arts.
Stay tuned and listen to this very informational and inspiring episode!
Link to Guy’s site: