Learn what it REALLY takes to build a THRIVING mortgage business, doing what you LOVE, without relying on cold calling or annoying Realtors. Hosted by Doren Aldana, founder of MortgageMarketingCoach.com and several highly-acclaimed training programs, including the Client Acceleration Formula and the 7-Figure Lender Academy.
The Unfair Advantage System: How to Get Realtors Totally Addicted to You So They Send You All Their Buyers
Every prudent mortgage professional knows that we’re on the brink of a market shift. As the seller’s market shifts into a buyer’s market, you want to position yourself ahead of the storm.
You have to build a stable of top-producing VIP Realtor partners who see you as irreplaceable and indispensable. But how do we do this without begging, chasing, or cold calling? How can we breeze past the brush-offs, and escape being the last-resort LO who gets all the crappy deals?
In this episode, I share a new training that will help you attract top-producing Realtor partners, and why it’s the most powerful tool you can possess in today’s market.
"In this rising interest rate environment, you have to be proactive and preemptive. You don’t want to be wishing you had built your purchase business, you want to be glad you did." -Doren Aldana
How to attract agents by solving current market pain pointsRealtors want pre-approved buyers and motivated sellers. How can we solve this problem using cutting-edge technology, and put ourselves head and shoulders above the competition?
The most valuable thing we can provide to Realtors A solid marketing strategy is a mission-critical must but many agents don’t have it. How does the Unfair Advantage system provide a stack of awesome they can’t get anywhere else?
How to put yourself in a power position with top-producing agentsIf you’re sick and tired of chasing Realtors, you have to attract them with an irresistible value proposition. How do we create the ultimate bait that puts us in the power position?
How Fear Holds Us Back From Fulfilling Our Full Potential (And How to Finally Put Fear Under Your Feet!)
Fear plays an important role in keeping us aware of risks, but when it informs our decisions so much that we're too afraid to move forward, something needs to change.
What are the biggest fears felt by newbie LOs, seasoned mortgage pros and everyone in between, and how do we kick them to the curb, once and for all?
How do we strike a balance between the damaging delusions of total fearlessness, and the devastating stagnation of pervasive paranoia?
In this episode, I explain how fear is stopping us from making our dreams a reality, and what to do about it.
"The more we focus on our fears, the more we tend to attract them, because what we feed, we fuel!" -Doren Aldana
How too much trepidation stops newbies from making their markHow can newly minted mortgage pros move past second guessing themselves so they can start making an impact in their markets?
Why veterans need to stop stressing the 'what ifs' and take actionWhat can seasoned LOs do to stabilize their businesses, so the thought of 'what if' never even enters the equation?
How to stop letting market concerns steal our shine How can we get over our market-related fears and serve our customers, instead of projecting our anxieties onto them?
5 Critical Things To Look For When Choosing a Mortgage Marketing Coaching Program
The internet is bursting at the seams with advertisements for mortgage marketing coaching, but as we know, not all programs are created equal. The problem is, sorting the good from the bad isn’t always easy.
Trying to figure out which coaching program to pick is overwhelming, and that’s before any of the hard work begins! How can we get better at discerning the magnificent from the mediocre?
What do the most effective coaching programs have that others lack, and how can we pinpoint those features before wasting a ton of time and money on an ineffective product?
In this episode, I share the checklist we should all consult before committing to a coaching program.
"Ask yourself if your coach’s life is worthy of emulation." -Doren Aldana
Three Things You'll Learn In This Episode
The elegance of simplicityWhy sign up for anything needlessly complicated? Wouldn’t it be a lot more painless to go for the simple solution?
Why quality beats quantity, every timeIs it worth using a system that can only guarantee poor quality leads that take an insane amount of time and effort to convert?
Why we should look to programs that prioritize attracting over chasingSure, cold calling worked 20 years ago, but how effective are caveman strategies in the age of technology?
5 Most Common Beliefs That Hold You Back From Reaching Your Full Potential (And How to Finally Break Free!)
Many mortgage pros fall short of making their dreams come true, but that doesn't mean they're not good at what they do. More often than not, failure is a symptom of the beliefs we tell ourselves.
We can have the best marketing strategies in the business, but without the mindset to match, we're going to be held in place, trapped on the proverbial hamster wheel. The problem is, many of us don't know which beliefs are holding us back.
What are we telling ourselves, day after day, that's keeping us from our full potential? How do we get to the root of our negative thoughts, to stop them from doing more damage?
In this episode, I'm sharing the most commonly held beliefs that hold LOs back from making their dreams a reality.
"Your subconscious mind is what governs your habits and ultimately your results, be careful with what you tell yourself." -Doren Aldana
How to kick impostor syndrome to the curb, for good!How can we stop believing we’re not good enough, so we can step into the confidence and competence required to make our dreams a reality?
Why we need to quit telling ourselves success comes at a priceHow will we ever feel compelled to put in the hard yards when we’re constantly telling ourselves success is a burden?
Why doing it all on our own only hurts us What’s the likelihood of attracting top talent who allow us to step into the rainmaker position when we’re hung up on micromanaging every move?
5 Reasons Why Most Mortgage Pros Hate Working With Realtors (And How to Fix It)
For many LOs, the prospect of working with Realtors is nothing more than a necessary evil, but it doesn’t need to be that way. Wouldn’t it be great to partner with Realtors who not only impact our business, but inject more fun and fulfilment into our world?
One of the inevitable facts of life is that not everyone’s energies will gel with our own, so at some point we’ll all run into Realtors who do no more than drain our batteries. However, if we fine-tune our strategies, we can keep those interactions minimal.
How can we start connecting with the RIGHT Realtors? Is there a way to attract them without sorting through the hordes of agents whose goals and energies will never align with ours?
In this episode, I share how to create stronger, more enjoyable partnerships with the right Realtors.
"The dream picture for most mortgage pros is never having to deal with Realtors, but working with Realtors can be an absolute joy if we’re working with the right ones." -Doren Aldana
Why we need to quit offering Realtors the bare minimumCould we be making ourselves easily replaceable by having a not-so-unique value proposition?
The importance of nipping entitlement in the budHow can we stop thinking in terms of what Realtors can do for us, and start thinking about what WE can do for THEM?
Why failing to plan is planning to failWhy meander in the wilderness unarmed, naked and entirely reliant on HOPE? Wouldn’t it be great to KNOW where we’re going?
5 Keys To Winning Consistently, Regardless of Low Inventory Rising Interest Rates and Crazy Competition
A ton of mortgage pros are shaking in their boots right now, and that’s because they’ve pinned all their hopes and dreams on just ONE aspect of the business. We could spend dwelling on why that was a massive mistake, but the question remains: what now?
What’s next for LOs who have channeled all their energies into the refi boom? Is there a way to come back from this?
What can we do to diversify our businesses now, before it’s too late?
In this episode, I share how to shift into CONSISTENT success by hopping off our one-legged stools for good.
"Too many people are sitting on one-legged stools with 50, 60, 70, 90% refi business. In a rising interest rate environment, that is an absolute death rattle to your business." -Doren Aldana
Three Things You'll Learn In This Episode
How to make the most of the purchase marketAre we investing enough time in our purchase business, or are we leaving a ton of money on the table?
How to differentiate from the massesDo we have a unique selling proposition that distinguishes us from everyone else? How can we decipher what separates us from the herd?
The key to building SUSTAINABLE stability through diversificationHow do we diversify our business without adding a ton of extra responsibilities to our plate and doing it the hard way?
Great content! Doren has done a great job as have his guests on this podcast. Listen, reflect, listen again & take action!
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I have listened to two episodes so far 69 and 70. While hearing the guests story is great! The host and guests tend to talk in platitudes about helping people and happiness and being a rockstar; which is fine if at some point they talk about strategy or leave you with a useful tip after an hour of your time. Unfortunately in these two episodes it never came. Instead they want you to buy a course or sign up for an event.