165 episodes

Learn what it REALLY takes to build a THRIVING mortgage business, doing what you LOVE, without relying on cold calling or annoying Realtors​. Hosted by Doren Aldana, founder of MortgageMarketingCoach.com and several highly-acclaimed training programs, including the Client Acceleration Formula and the 7-Figure Lender Academy.

Art of Mortgage Marketing Doren Aldana

    • Business
    • 3.9 • 11 Ratings

Learn what it REALLY takes to build a THRIVING mortgage business, doing what you LOVE, without relying on cold calling or annoying Realtors​. Hosted by Doren Aldana, founder of MortgageMarketingCoach.com and several highly-acclaimed training programs, including the Client Acceleration Formula and the 7-Figure Lender Academy.

    Fear: How to Conquer It and Use it to Propel Not Paralyze You

    Fear: How to Conquer It and Use it to Propel Not Paralyze You

    The current shifting market has a lot of agents and LO’s in panic mode. Fear is a natural, human response. It’s normal to be fearful but what’s important is how we deal with that fear.
     
    How can we conquer our fears and use it as an asset rather than a liability? What does the way we react and respond to fear say about our mindset?
     
    In this episode, I discuss the importance of overcoming fear, how you can use fear to move forward as well as strategies to conquer fear and come out on top.
     
    The difference between top producers and the mediocre majority is how they deal with fear. -Doren Aldana
     
    Three Things We Learned  
     

    Why conquering fear is so importantWhy do we need to be able to overcome our fears and why is it so important for us to conquer the things that we are afraid of?
    Stepping out of the comfort zoneThere is comfort in familiarity but is growth possible in that space?
    Strategies for conquering fearFear can stop us from moving forward or motivate us, how do we make it the latter?

    • 1 hr 12 min
    Client Celebrations: How to Win in This Challenging Market

    Client Celebrations: How to Win in This Challenging Market

    Everyone’s feeling the heat of this unprecedented and difficult market. A lot of LOs are stuck on the struggle bus, freaking out because their income is a fraction of what it used to be.
     
    The good news is just because the market’s tough doesn’t mean you can’t still profit and prosper. With the right strategy, you can win under any market conditions.
     
    In today’s episode, we’re sharing some inspiring client success stories that prove that you can still move the needle on profit and performance when the market’s a little (or a lot) crappy.
     
    You’ll also learn;
    -How Misty Sessions 10x’d her closings in 2 months without cold calling
    -How Joe Madrid booked 6 meetings with top-producing Realtors in 1 week
    -How Jelani Dorsey turned his annual income into his monthly income in just 2 months
    -How Tom Jacobs turned a list of 22 top-producing Realtors into 2 VIP partners and 5 referrals in just 2 weeks 
    -How Desiree Carter got 5 new loans in her pipeline from top Realtors without speaking on the phone 
    -How Brittany Quesnell landed a top dog Realtor team without a single cold call 
    -How Brett Clark landed 10 top dog Realtor partners in just 1.5 months without cold calling

    • 31 min
    How Top Producers Are Taking Advantage of the ”Market Shift”

    How Top Producers Are Taking Advantage of the ”Market Shift”

    In today's market, it can take a lot to get to the top and even more to stay there. We hear success stories of how the market's top producers climb the ladder, but not how they stay at the top when things change in the market.
     
    How do top producers respond to adversity? How do they decide where to focus their energy? Stinkin’ thinkin’ isn't going to get us the results we desire, so how do we change our mindset from one that is focused on adversity?
     
    In this episode, I discuss some of the quintessential traits that the top producers in the industry share, and the key to seeking out opportunity in adversity.
     
    While the ordinary focus on adversity, the outstanding focus on opportunity. -Doren Aldana
     
    Three Things We Learned  

    Turning adversity into opportunityLike everyone else, LOs face multiple adversities. How do the top producing LO’s turn adversity into opportunity?
    How to be a contrarianOne of the things that LOs do to stand out in the market is doing the opposite of ordinary. How does going against the current attract the masses?
    Sift, sort and select.Rather than merely selling, the top producers are sifting, sorting and selecting when it comes to building their dream team of Realtors. How does this help them stay at the top?

    • 1 hr 3 min
    3 Steps For Upping Your Income In A Down Market

    3 Steps For Upping Your Income In A Down Market

    In times of adversity, like a down market, it’s more difficult than ever to stay positive and use the struggle to learn and grow. Yet to get and stay ahead, this is the most important time to embrace adversity and use it beneficially.
     
    Can we use a down market to actually grow mentally and financially? 
     
    In this episode, I look at three simple steps to shift our mindsets on adversity, draw on our innate resilience, and increase our income in a down market. 

    Being a champion is not about being perfect, it’s about seeking the best version of ourselves. -Doren Aldana  
     
    Three Things We Learned  

    How to shift our perspective on the adversity we faceAnytime there is a down market, many of us focus on the adversity as something taking our joy. Is adversity making you better or making you bitter?
    How to focus on what we can change, and ignore what we can’tSurrender is powerful. When we focus on what we can control it gives us the opportunity to move forward, and come closer to living in the light, instead of the dark.
    How to stop chasing and start attractingIt can be hard to adopt this particular posture, but we have to work toward attracting, rather than chasing agents.

    • 53 min
    Ask Me Anything: Market Shift Edition

    Ask Me Anything: Market Shift Edition

    From just getting started, to growing and scaling, there are so many steps to get up and running, and that’s before a market shift factors into things.
    Can we survive and even thrive when the market gets a bit shaky? How do we become our unstoppable selves and become the best in this business?
    In today’s episode, I answer questions submitted by listeners that cover mindset shifts, marketing tips and more to get you working smarter not harder. 
     
    There’s always an ocean of abundance available; the question is are you coming to that ocean of abundance with a little itty-bitty thimble… or a dump truck? -Doren Aldana  
     
    Three Things We Learned  

    How to get past the wall of resistanceIn today’s crazy market place there are multiple barriers that make our job in mortgage harder, how do we get over these and find success?
    Why we have to target top producersThe fastest way to the cash is working with top real estate producers, but how do we crack the code to get there?
    Why we have to diagnose first, prescribe secondBecome irreplaceable and indispensable by offering the “cure” to the ailments of top producers

    • 45 min
    How Tyshawn Young DOUBLED Her Income (From 6 to 12 Units/Mo.) in Just 3 Months.... Without Making A Single Cold Call!

    How Tyshawn Young DOUBLED Her Income (From 6 to 12 Units/Mo.) in Just 3 Months.... Without Making A Single Cold Call!

    In the mortgage industry we’re often chasing down Realtors and working long hours putting power in the hands of others, but this doesn’t have to be our reality. What if we could flip the script and put the power back in our own hands?
    By putting more value on our time, and owning the gifts we bring to the marketplace, we can attract the right clients instead of trying to convince any Realtor to work with us.
    In this episode I talk with Tyshawn Young about how she put more value on her time, her decision to limit who she works with and how that all led to her doubling her income in just three months.
     
    We can’t change our reality until we face our reality. -Doren Aldana  
     
    Three Things We Learned  

    How to show that we value our timeHow can we shift our mindset about time and work productively while not giving up personal time for ourselves?
    Why we should focus on attracting, not chasingHow do we align our business to attract Realtors and clients without having to chase them down?
    Why it doesn’t take much to stand outCan we stand out and differentiate ourselves by simply asking the right questions and providing solutions in a way nobody else is?

    • 1 hr 16 min

Customer Reviews

3.9 out of 5
11 Ratings

11 Ratings

WakeJazz ,

Nailed it!

Great content! Doren has done a great job as have his guests on this podcast. Listen, reflect, listen again & take action!

Bcs86 ,

No useful information

I have listened to two episodes so far 69 and 70. While hearing the guests story is great! The host and guests tend to talk in platitudes about helping people and happiness and being a rockstar; which is fine if at some point they talk about strategy or leave you with a useful tip after an hour of your time. Unfortunately in these two episodes it never came. Instead they want you to buy a course or sign up for an event.

E-Yay 3 ,

Great Perspective

I really liked the information and perspective on marketing online for buyers. Facebook is a goldmine. Mastering how to use it effectively will definitely help produce leads without relying on agents, while simultaneously making them reliant on us to help them launch themselves online. Great stuff guys!!

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