Art of the Float Art of the Float

You know the old saying, “when it rains, it pours into Kim’s center”, right? In tonight’s episode, Kim tells the watery tales of flash floods causing water to pour through the front doors during a new employee’s 3rd shift alone. The old, historic building has presented many water challenges in the past, but like running any float center, it often feels like a game of whack-a-mole. As soon as one issue is fixed, another one pops up, as is the case with the water flooding into the reception area. If you don’t already, it’s a good idea to keep a ton of extra towels and a wet vac in your emergency preparedness kit. You’ll also hear how valuable a cotton swab can be…


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It was the best of times; it was the worst of times. Just depends on where you were to experience it all… yep. This episode, we’re going behind the scenes to find out what really happened at the Float Conference in Milwaukee this year, and just what happened to cause frustration for some virtual attendees.


Gloria and Kim, both Float Conference board members, attended the event live and provide a recap of some of their favorite talks and workshops. This was the 10th annual conference, and it brought a ton of content - more than ever before - but not everyone got to experience it. Kim provides a little light on the challenges the board faced in hosting the first ever hybrid event. It wasn’t without its challenges, but there was a whole lot to celebrate too.




LINKS
https://www.floatconference.com/financials
https://artofthefloat.com/2021/06/222-dr-feinstein-float-research-collective-brainstorm-speech/


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Jeremy Joins the pod once again! Jeremy shares some keys to thriving during a pandemic, a tease for his latest speech and of course the story of falling in love with his wife 3


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Join us for another Float Conference Special episode! today we sit down with the illustrious MC Flux! We find out how he first got into float research, speaking at float conferences and how he deals with stress.


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Drew and Dylan chat with Stephen Johnson about how he started speaking at the Float Conference, how floating provides an opportunity to view your own consciousness, as well as psychedelics. Join us for a fun insightful conversation!


Get your Float Conference tickets now at floatconference.com!


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Continuing in our marketing series, the crew chats about the different marketing strategies for reaching new audiences versus retaining existing customers. You’ll hear about why you may want to run paid campaigns to reach your members, but how your message will need to be completely different from what you say to new clients in a paid ad. You’ll also walk away with a few tips about how to encourage booking the next float, how to cull your email list, and why segmentation is a powerful approach, but email might not be the best place to put your efforts.


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