Art of the Float Art of the Float

Another wild year is coming to a close… in this episode, the crew shares how their holiday sales are going - including some recording-breaking days and someone who didn’t do a single thing for Black Friday or Small Business Saturday and has no regrets about it.


Each person reflects on how the year has been professionally and personally, and how important it is to set strong boundaries, stick to your priorities, and remember your own self-care. You’ve heard it before, but it bears repeating because it’s the best thing you could do for yourself.


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Warning: There's a bad word in this episode!


It’s a hot topic… to raise your prices or to not raise your prices. With the cost of goods rapidly rising, many float center owners find themselves wondering if now is the time to raise the cost of admission a bit.


Dylan, coming up on ten years in business, shares how price increases have gone for him over the years, as Kim recently implemented her first price increase in three years. You’ll hear some tips and strategies that helped Drew feel more confident in his decision to move forward with an increase for 2022.


The crew tosses around several ideas, including pricing psychology and why certain numbers tend to “work” according to the experts, but why you might not want to put too much stock into that advice.


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Adult Language Notice!
Joey and Grace Le Penne from Mountain Float Spa are fresh out of the float center ownership world… they closed on the sale of their center just a couple of weeks ago, so they joined the crew to share how their float love story started, how it grew and evolved, and why letting it go was the best decision for them after 8 years.


From love at first float to navigating tense moments and the stress it added to their marriage, they share their journey of getting burned out, lessons learned, making the hard decision, working through several potential buyers, and finally finding “the one”. You’ll hear how a broker helped them get momentum and set boundaries around the process, how important it is to have your finances in order and always have an exit strategy - even if you don’t plan to sell - and what it’s like to take time to breathe on the other side of it all.


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What happens when you explore the power of “pulling aside the veil”? Dr. Victor Zelek, a licensed Clinical Psychologist and Neuropsychologist joins the pod crew to talk about the power of the brain.
Dr. Zelek shares a little history about how floating was used to treat alcoholism in Russia in the 80s. As a self-described “psychonaut”, his work dives into the depths of exploring altered states of consciousness, with the use of psychedelics, including tools beyond the scope of substances. He describes what a psychedelic state really is, and how we often seek those states, even as children, and how the notion of “lying on the couch” for therapy is in essence, its own form of sensory deprivation.
We learn a few tips for preparing guests for potential psychedelic experiences of their own, as well as the importance of integration after a session.


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If you’re thinking about buying an existing business… or selling yours, there are some key things to think about in order to increase your chances of success. In this episode, Amy Reed, who actually doesn’t own a float center, joins the crew to talk about her acquisition of a well-established yoga studio. Her heart-centered approach is one to which many float center owners can relate. Amy shares the behind-the-scenes decisions she had to make when evaluating taking over, why “staging” is important in any business - not just real estate, and why understanding your business’s unique value proposition is critical. You’ll also hear her two secrets to picking “the one” if you’re going into business with someone else, why it’s so important to have a professional team to guide you along the way, and what three big things you should look for before buying a business. Even if you’re not looking at making such a big move, you’ll also hear some indispensable themes about inclusivity and what your communications and marketing strategies say about your business.


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We all talk about how special the float industry is, and the “Mid-Atlantic Float Association” is living proof. A handful of float centers across New Jersey, Pennsylvania, Maryland, and the surrounding area have come together to truly walk the talk. They meet regularly, share supplies, and truly support each other in a way that only floaty people would understand. We invited Jeanne Mills of Ocean Elements and Dawn Goldbacker on to share some stories and talk about why and how they came together. We hope you’ll find it as inspiring as we did!


LINKS
https://www.facebook.com/InfinityFloatNJ/videos/2773586406189409


Sponsors
HelmBot
I-Sopod Float Tank
Mindfull Solutions
Support Art of the Float