Art of the Float Art of the Float

Inflaaaaaation! Yup. We said it. Many of us in the float world are feeling it - inflation has been an issue for a long while now, and it’s starting to make an impact for many businesses that rely on disposable income spending.


From gas prices to the other G word - Groupon - you’ll hear what’s happening across our co-hosts’ centers, including those who have been running strong schedules at capacity for a while. Someone might start driving a truck, someone is giving away services, and someone is looking for more ways to connect with local businesses.


For added fun, you’ll hear from a podcast crasher near the end of the episode!


Be sure to take notes on nurturing your current guests, how to bring in new audiences, and being smart with your spending.


Links
Art of the Float Groupon Episode
Search Art of the Float for Groupon articles and episodes


Sponsors
HelmBot
I-Sopod Float Tank
Mindfull Solutions
[Art of the Float Store](Shop.artofthefloat.com)
Support Art of the Float

We’ve said it before, and our guest on this episode proves it’s true - float center owners are a special breed. Sure, we could just own one business and run it, but why do that when we can run MULTIPLE businesses?!


Kelly Caldwell, who owns Drift Float Spa in Greenville, SC, joins Kim and Drew in this episode to talk about wearing all the hats, including providing consulting services and selling float pods!


You’ll hear all the details about Float Spa pods that drain and filter 100% of the solution after each guest, as well as some unique features like aromatherapy, but you’ll also hear how Kelly offers SIX services at her center. She also dives into some hiring strategies, including her theory on asking why you might want to ask potential new employees if it bothers them to hear people chewing, why it’s a good idea to delegate and outsource some of your work, and how to grow your team so you don’t have to be the one to do it all. (And of course, that might lead to you starting another side venture like she has!)


Kelly will also have a sponsor table at the Float Conference in Portland, Maine this August, so be sure to stop by and say hello!


Sponsors
Drift Greenville - Start a Float Spa
HelmBot
I-Sopod Float Tank
Mindfull Solutions
[Art of the Float Store](Shop.artofthefloat.com)
Support Art of the Float

Today we visit the UK and meet Will and Sherri, owners of Float in the Forest. We discuss the obstacles they overcame to open their tranquil center located in the middle of a forest, as well as the differences between running a center in the UK vs the US. Finally the couple offer ther advice to float center owners all over the world!


Sponsors
HelmBot
I-Sopod Float Tank
Mindfull Solutions
[Art of the Float Store](Shop.artofthefloat.com)
Support Art of the Float

Do you remember a time when Drew didn’t want to offer memberships at all at his center? Well, he’s come around, floaty friends. In this cozy, quick episode, you’ll hear a bit about the different seasonality trends each co-host sees at his or her center, how the pandemic has impacted membership numbers, and how they’re recovering.


You’ll also hear some quick tips for membership structure, how to offer the memberships without sounding sleazy, and how to nurture those relationships.


Sponsors
HelmBot
I-Sopod Float Tank
Mindfull Solutions
[Shop Art of the Float](shop.artofthefloat.com)
Support Art of the Float

It’s storytime, salty friends! But first, cover some little ears for the first few minutes of the show, as we dabble in some high-level adult topics that you might not want to explain to the kiddos.


Our expert guest, Reba Sparrow from The Mystery Box Show, joins us to share how to create and tell your story, and why that’s so important as a small business owner. Storytelling makes us more relatable, and doing it right raises the emotional stakes with your audience - your potential guests and members.


The crew talks about how you can take bits of your story and weave it into daily operations and even your marketing efforts.


[mysteryboxshow.com](mysteryboxshow.com)
reba.sparrow@gmail.com
IG: @happyapplePDX


Sponsors
HelmBot
I-Sopod Float Tank
Mindfull Solutions
[Shop Art of the Float](shop.artofthefloat.com)
Support Art of the Float

Some people have anxiety about turning over the keys to their center (cough, cough, Drew), while others are happy to toss them and run the other way (uh, yeah, Gloria).


Either way, having a plan for onboarding is a crucial step to your center’s success, as well as your own mental health during the process. It can make a huge difference in your team’s happiness, engagement, and longevity too!


In this episode, Kim shares her high level strategy for onboarding her team since she’s in the middle of welcoming two new team members. You’ll hear from the whole crew about how long their training programs are, what is included, and how to set each employee up for success and how to establish a clear communication process, as well as what resources to create.


Sponsors
HelmBot
I-Sopod Float Tank
Mindfull Solutions
[www.shop.artofthefloat.com](www.shop.artofthefloat.com)
Support Art of the Float