Art of the Float Art of the Float

If you attended the 2022 Float Conference in Portland, Maine, you might remember a special presentation diving into the fascinating history behind the founder of sensory deprivation. Marshall Hammond from Float Tank Solutions and Float On in Portland joins us in this episode to discuss John C. Lilly's interesting history. You’ll hear about Lilly’s time at St. Thomas, his dolphin research, his continued connections to the CIA and Project MKULTRA. It’s a wild ride!


Marshall has been floating and working with the float world since 2012, and he has spent many years studying Dr. Lilly and plans to write a book about all that he’s learned. If you’d like to learn more, be sure to check out Marshall’s podcast and Patreon called Deep State History.


Links
[Deep State History Patreon](www.patreon.com/deepstatehistory)


Sponsors
HelmBot
Float Tank Association
Mindfull Solutions
Art of the Float Store
Support Art of the Float

Your hosts started out with one goal in mind - to talk about kids and floating. But in true Art of the Float fashion, they couldn’t just leave it at that. So this episode is like three in one!


First up, you’ll learn about what each host does (or doesn’t do) in the way of hosting floats for kids - policies to implement, waivers, conversations to have, and pricing. You’ll learn what questions you should ask upfront and why it’s so important to forewarn the parent about the potential for stinging.


Then you’ll journey through a valuable sidebar conversation about donating floats and whether or not members get to keep their credits after they cancel. Two are a hard yes, and one says nope, but with a twist.


Visit our show page for a full transcript of the show and more!


Sponsors
HelmBot
Float Tank Association
Mindfull Solutions
Art of the Float Store
Support Art of the Float

If you missed last year’s Float Conference, or if you chose to attend the amazing breathwork session that happened at the same time, and you missed Kim’s “Creating an Organic Sales Funnel” workshop, you’re in luck! In this episode, Kim breaks down a few key points about implementing some strategies to get folks to come back through the door again after their first float. You’ll hear some common challenges to getting returning guests, how to create a powerful offer that isn’t salesy, how to create “soft sell touchpoints”, and how to create a successful mindset to motivate your team (or yourself!).


It’s not just about creating a killer deal or setting quotas. Creating an effective organic sales funnel involves thinking about your why - understanding that you opened your doors to help your community find relief from the world and all that comes with the human condition - and remembering that “selling” is really just “helping”.


Be sure to take a few notes, and for your homework, try at least one of the strategies discussed, and then we’d love to hear how it goes for you! Send us a message so we can share it with the world!


Sponsors
HelmBot
Float Tank Association
Mindfull Solutions
Art of the Float Store
Support Art of the Float

Cassie is the Founder of Deva Coffee joins the pod and spills the beans on why they created a coffee company who's current mission is to help fund float research! Find out why Deva Coffee is such a great pairing with floating and how you can sell coffee at your float center while supporting the FRC!


Links
Deva Coffee Website
Follow Deva Coffee on Instagram


Sponsors
HelmBot
Float Tank Association
Mindfull Solutions
Art of the Float Store
Support Art of the Float

It’s always a hot topic - hair dye! A recent conversation on the Float Collective (a Facebook group for float center owners) sparked some great comments about what we should include in our hair dye policies.


We invited Kat Roberts, owner of Surface Float in Canada, to join us and hash out the pros and cons of different policies, and what we should all know about how hair dye works - color molecules, stripping agents, and more!


Kat breaks down her white towel test, performed on site with anyone whose hair may reek havoc on a float tank, and Kim shares why a blanket time-period based policy might only provide a false sense of security. This quick episode is a must-listen for anyone who operates a float center!


Sponsors
HelmBot
Mindfull Solutions
Art of the Float Store
Support Art of the Float

_WARNING: This episode includes a little language drop, so we don’t recommend it for little ears.
_
Have you ever wondered what happens when someone notices trends and news across the float industry, and then a group of podcast hosts get together about those things? If so, you’re in luck! The crew invited Producer Olga to join the show and toss out the latest news and trends that have been happening over the past couple of months.


You’ll hear a bit about the great debate over transdermal absorption of magnesium sulfate, and how one floaty human is using magnesium chloride to supplement the float solution in an effort to promote absorption for health benefits, along with some concerns and questions we should all iron out before shifting the standard.


Other news includes floods across multiple centers and hair dye debacles, sprinkled with tidbits on some favorite tools and products to have on hand (including Fiberglass Stain Remover, vitamin C tabs, charcoal filters, a sump pump, and water leak alarms).


You’ll also be SHOCKED to hear the dates for the 2023 Float Conference in Louisville, KY. (Spoiler: Pre-conference workshops and events start on August 16th, and the conference is August 18-20!)


Sponsors
HelmBot
Mindfull Solutions
Art of the Float Store
Support Art of the Float