Art of the Float Art of the Float

The information shared in this episode is for informational purposes only, and is not intended to provide, and should not be relied on for, tax, legal or accounting advice. You should consult your own tax, legal and accounting advisors before engaging in any transaction.
We’re kicking off a brand new year with a little bit of… HOPE, at least in the form of additional financial support for those who need it. Our recent biz wiz, Gloria, has been soaking up all she can about the latest stimulus package for small businesses, so in this episode, she shares everything she’s learned so far about the PPP and EIDL 2.0 plans.


Whether you applied for the first round of funding or not, and whether you received it or not, you might be eligible for assistance in this newest version - from additional grant funds from the EIDL to another forgivable PPP loan to some SBA generosity. If you have an SBA 7A or 504 loan, you might just be in for two additional months of “debt forgiveness”, and if you’re looking to expand your business and need working capital or are ready to open a business, this stimulus package may be exactly what you need.


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Imagine having a first float that’s so powerful, it opens up a world of possibilities. That’s what happened to Jesse Parks when he visited our own Gloria Morris’s Float Sixty. A few days after his amazing first float, where he felt “connected to source”, he posted about it on his personal Facebook account, and within a few hours, the post started going viral. Almost two weeks later, his post with a photo of a float tank and a few words about his first sensory deprivation experience, were shared almost 100,000 times, enough to spark Google search trends and some ripple effects to float centers across the U.S. as curious potential float guests started to look for how they could have the same.


We invited Jesse on to the show to talk about his experience as a first timer, as well as how it was going viral. Jesse is also a musician who creates meditation music that complements float therapy well, so it felt a little serendipitous for all of our paths to cross.


After the “Knuckleheads” wrap up the conversation with Jesse, loaded with gratitude and some fun plans for the future, they reflect on the challenges - lined with many blessings - this year has brought. One thing is certain - there’s something special about the float industry, and we’re all grateful to be a part of it.


Thank you for lending us your ears this year. We’ll see ya again after a short break.


Visit our show page for all today's links!


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Continuing in our advertising for the holiday series, Matthew Phillips joins the crew tonight to talk about using video advertising - in a cinematic format - to attract new clients. Matt shares some tips for how to create the perfect video to hook a potential audience, whether on YouTube or other social media platforms, and get new leads. He shares his secrets for using an emotional response to a quick hook and audio to pull in some niche clientele.


He shares tips for using scarcity, limits per person, Google Keyword Planner, and SMS campaigns to maximize your results, as well as how to strategically use landing pages versus purchase link sand sales funnels. Whether you’re a marketing pro or a novice, you’ll pick up a few tips for marketing your center.


Links


email: itsaknowthing@gmail.com
FB: It’s a KnowThing FBL https://www.facebook.com/itsaknowthing/
Floatoffers.com


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This episode dives deep into using educational video content to market your center, but it comes with a loving content warning. Our marketing expert, Andy Chayer, shares his story of how a very traumatic robbery event led him to float therapy. It’s a powerful reminder of how important the work of running a float center really is.


Andy shares his story of how floating, and a family legacy of small business ownership and marketing, led him to help other float center owners to maximize their reach. Andy talks about how he creates videos that cause 90% of those who watch to respond by becoming repeat float customers, how one video campaign brought in 600 new floaters, and how he uses Facebook ads to create loyal customers.


He dives into data that supports how four major segments exist in the float industry: those with back pain, join pain, anxiety, and depression/mental disorders.


Andy’s data rolls up to one big fact: the float industry can help so many people. We just need to use the right skills to reach them. He’s working hard to make sure the content that he creates can help us do just that.


LINKS
Risingtideadvertising.com


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The crew is delighted to have a wildly entertaining disinfection expert with more than 30 years experience in microbiology join us - the one and only Dr. Roy Vore. Roy has made his way from an outsider to one of the beloved personalities in the float world, and while he shares a bit of gloom and doom, he also blesses us with a whole lot of hope and inspiration in this episode.


You’ll hear the latest news about vaccinations and reporting nuances, but you’ll also journey through questions like, “Are our patrons high risk?”, “What’s the best way to minimize our risks?”, “What does Chicago deep dish pizza have to do with infective doses?”. And “Why should I keep my finger out of my nose after cleaning a float suite?”. Dr. Vore shares the two highest risk touchpoints in a float suite, why you might want to extend times between floats, whether or not investing in HEPA filters is a good idea, and what sort of cleaning products are a load of hogwash.


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Dylan updates the float community on Art of the Float, upcoming Patreon projects, the Float Shoppe and his personal life.
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