300 episodes

Roy Morejon of Art of the Kickstart and Enventys Partners interviews successful entrepreneurs and creators of popular crowdfunding campaigns on Kickstarter and Indiegogo to find out the keys to a successful project. The weekly show consists of a series of high-performing guests offering actionable advice paired with Morejon's insight from raising millions for crowdfunding clients with Enventys Partners.

Art of the Kickstart Art of the Kickstart

    • Business
    • 4.8 • 70 Ratings

Roy Morejon of Art of the Kickstart and Enventys Partners interviews successful entrepreneurs and creators of popular crowdfunding campaigns on Kickstarter and Indiegogo to find out the keys to a successful project. The weekly show consists of a series of high-performing guests offering actionable advice paired with Morejon's insight from raising millions for crowdfunding clients with Enventys Partners.

    Meet Kickbooster: Tools to Manage & Promote Crowdfunding Campaigns

    Meet Kickbooster: Tools to Manage & Promote Crowdfunding Campaigns

    In this week’s episode of Art of the Kickstart, we spoke with Daniel Whiting, Head of Revenue Generation at Kickbooster. Affiliate marketing is essential for launching new products. Crowdfunding is no different. Kickbooster offers crowdfunding creators an easy-to-use affiliate marketing platform and a pledge management solution. This lets creators focus on building community with their backers.



    Listen to learn more about Kickbooster and its solutions for your next campaign.





    Short on time? Here's what we talked about.



















    What is Kickbooster

    Understanding Kickbooster’s Affiliate Marketing Platform

    Tips for affiliate marketing

    Kickbooster’s Pledge Manager







    Links







    Kickbooster Sign Up







    Note: As an Amazon Associate, Art of the Kickstart may earn a commission from qualifying purchases.

    Sponsors

    Art of the Kickstart is honored to be sponsored by ProductHype, the leading crowdfunding newsletter. Publishing weekly, ProductHype showcases five of the best, most innovative and exciting crowdfunding projects in an absurdly unique way. Their audience of more than 300,000 crowdfunding fans regularly back featured products and eagerly awaits the newsletter to learn about the new ideas that creators are bringing to market. Learn more about having your project featured in ProductHype, or join the HypeSquad today!

    Transcript

    View this episode's transcript





    Roy Morejon:





    Welcome entrepreneurs and startups to Art of the Kickstart, the show that every entrepreneur needs to listen to before you launch. I’m your host, Roy Morejon, president and founder of Enventys Partners, the world’s only turnkey product launch company.



    From product development and engineering to omnichannel marketing, we’ve helped our clients launch thousands of inventions and earn more than $1 billion in sales over the past 20 years. Each week I interview a startup success story, an inspirational entrepreneur, or a business expert in order to help you take your launch to the next level. This show would not be possible without our main sponsor ProductHype, the weekly newsletter that goes out and shows you the best inventions that just launched. Make sure to check out producthype.co and join the Hype Squad. Now let’s get on with the show.



    Welcome to another edition of Art of the Kickstart. Today I am super stoked because I’m speaking with one of our longest partners, Kickbooster today. We have asked Mr. Daniel Whiting, the head of revenue generation to join us on the show today. So, Daniel, thank you for joining us on Art of the Kickstart.





    Daniel Whiting:





    Thanks for having me, Roy.





    Roy Morejon:





    So Kickbooster has been around, I think 2015, I believe. So you guys have been OGs in the crowdfunding game and you’ve truly created one of the top software solutions for crowdfunding creators. So for all those folks that haven’t had a chance to use Kickbooster yet, maybe they haven’t launched their campaign yet or didn’t know how to be able to use the system, Daniel, give them a little bit of background on what Kickbooster is and why they should be using it for their crowdfunding campaign.





    Daniel Whiting:





    Absolutely. First and foremost,

    • 29 min
    Student finds Kickstarter Success Creating What She WISHED Existed

    Student finds Kickstarter Success Creating What She WISHED Existed

    In this episode of Art of the Kickstart, we spoke with Darya Forutanpour, Founder and CEO of Blanktech and her father Babak Forutanpour. Together they created Blanktech, a weighted blanket designed for full functionality while reading or lounging. They looked at the market, filled with known brands and created a product that combined the features they wish had existed in one product. Listen to learn their process from idea through prototyping to launch. This father-daughter has deep admiration and care for one another, and that translates into a thoughtful product





    Short on time? Here's what we talked about.



















    After an idea, it’s time to do market research to make sure it doesn’t exist. Especially when the idea is a fairly simple one, make sure that you’re creating something new, or a new iteration on a concept.

    Darya and Babak prototyped most of the product close to home, here’s how they went about it.

    Babak’s launched products before, but says finding the right partner was a key to success. He found that partner was his teenage daughter.







    Links







    Blanktech's Kickstarter Campaign

    The Blanktech Website







    Note: As an Amazon Associate, Art of the Kickstart may earn a commission from qualifying purchases.

    Sponsors

    Art of the Kickstart is honored to be sponsored by ProductHype, the leading crowdfunding newsletter. Publishing weekly, ProductHype showcases five of the best, most innovative and exciting crowdfunding projects in an absurdly unique way. Their audience of more than 300,000 crowdfunding fans regularly back featured products and eagerly awaits the newsletter to learn about the new ideas that creators are bringing to market. Learn more about having your project featured in ProductHype, or join the HypeSquad today!

    Transcript

    View this episode's transcript



    Roy Morejon:

    Welcome entrepreneurs and startups to Art of the Kickstart, the show that every entrepreneur needs to listen to before you launch. I’m your host Roy Morejon, president and founder of Enventys Partners, the world’s only turnkey product launch company. From product development and engineering to omnichannel marketing, we’ve helped our clients launch thousands of interventions, and earn more than $1 billion in sales over the past 20 years. Each week, I interview a startup success story, an inspirational entrepreneur, or a business expert, in order to help you take your launch to the next level. This show would not be possible without our main sponsor, ProductHype, the weekly newsletter that goes out and shows you the best inventions that just launched. Make sure to check out producthype.co and join the HypeSquad. Now, let’s get on with the show.



    Roy Morejon:

    Welcome to another edition of Art of the Kickstart. Today, we are starting super early in the morning because I am super excited to speak to Darya and Babak Forutanpour, founder and CEOs of the Blanktech. Darya is a junior in high school. Yes, she has started super young, which I am really excited about. They’re in San Diego, California. In her free time, she enjoys lots of things, but mostly solving problems in novel ways. She’s joined by her dad, Babak, who helped with the prototyping and manufacturing process.

    • 22 min
    Brand Builder Re-Imagines The Familiar, Finds Kickstarter Success

    Brand Builder Re-Imagines The Familiar, Finds Kickstarter Success

    In this episode of Art of the Kickstart, we spoke with Chris Noyes, Co-Founder and CEO of Pet Object. Pet Object is a thoughtfully designed, high-quality litter box made for cat parents everywhere. Developing the idea took Chris years, but with the help of an agency to engineer the product and his own research on the backend, he made it happen. His campaign launched and fully funded on Kickstarter.  Listen to learn how Chris and his team created a product that stood out in a market with thousands of options.







    Short on time? Here's what we talked about.



















    New products take persistence. It took ten years of planning, designing and prototyping to make his dream a reality.

    Chris had the visual idea behind his product but needed to outsource to make it real.  Some entrepreneurs are scared off at the thought of outsourcing, but Chris advocates for it.

    Pet Object’s name has a simple background but proves that titles don’t need to be entirely unique or independent to make an impact. Chris’ SEO research aided in developing the name.

    3D prototyping Pet Object helped the team visualize how timeless their product could be and how beneficial it would be for other cat parents.







    Links







    Pet Object’s Kickstarter Campaign







    Note: As an Amazon Associate, Art of the Kickstart may earn a commission from qualifying purchases.

    Sponsors

    Art of the Kickstart is honored to be sponsored by ProductHype, the leading crowdfunding newsletter. Publishing weekly, ProductHype showcases five of the best, most innovative and exciting crowdfunding projects in an absurdly unique way. Their audience of more than 300,000 crowdfunding fans regularly back featured products and eagerly awaits the newsletter to learn about the new ideas that creators are bringing to market. Learn more about having your project featured in ProductHype, or join the HypeSquad today!

    Transcript

    View this episode's transcript



    Roy Morejon:

    Welcome entrepreneurs and startups to Art of the Kickstart, the show that every entrepreneur needs to listen to before you launch. I’m your host Roy Morejon, president and founder of Enventys Partners, the world’s only turnkey product launch company. From product development and engineering to omnichannel marketing, we’ve helped our clients launch thousands of inventions and earn more than $1 billion in sales over the past 20 years. Each week I interview a startup success story, an inspirational entrepreneur or a business expert in order to help you take your launch to the next level. This show would not be possible without our main sponsor ProductHype, the weekly newsletter that goes out and shows you the best inventions that just launched. Make sure to check out producthype.co and join the Hype Squad. Now let’s get on with the show.



    Roy Morejon:

    Welcome to another edition of Art of the Kickstart. Today I am super excited because I am talking with Chris Noyes a serial brand builder, animal lover who obsesses over thoughtfully built projects or products. He is the co-founder and CEO of Pet Object, which is a product company with the focus on objects designed with the pet in mind. Collectively, the founding team brings over 60 years of experience in t...

    • 17 min
    Prototyping For Crowdfunding Isn’t As Easy As Making Coffee… But It Is Worth It!

    Prototyping For Crowdfunding Isn’t As Easy As Making Coffee… But It Is Worth It!

    In this episode of Art of the Kickstart, we spoke with Isaiah Vang and Justin Kujath, the co-founders of Espresso Pig. Isaiah and Justin knew they had to do something about the waste created by coffee pods, but they didn't know how. After tirelessly researching the market and learning about different materials, the team started prototyping Espresso Pig’s Pig Pods, but it wasn’t an easy road. They faced design challenges and worked hard to find a workaround. Listen to learn how the Espresso Pig team successfully created a plastic-free coffee pod and launched their Kickstarter campaign.







    Short on time? Here's what we talked about.



















    Breaking into a saturated industry is difficult, so Justin and Isaish focused on a niche community within the coffee industry. 

    Justin and Isaiah conducted market research and were shocked to learn that their idea hadn’t been attempted before. Market research matters.

    Prototyping the product wasn’t easy. Because they were attempting something new, the team had to learn to work with new materials that weren’t commonly used in the manufacturing of coffee pods. 

    Verbiage when marketing eco-friendly products can be a bit of a gray area. The Espresso Pig team focused their language on promoting their product as entirely plastic-free.







    Links







    Pig Pods Kickstarter Campaign

    Espresso Pig







    Note: As an Amazon Associate, Art of the Kickstart may earn a commission from qualifying purchases.

    Sponsors

    Art of the Kickstart is honored to be sponsored by ProductHype, the leading crowdfunding newsletter. Publishing weekly, ProductHype showcases five of the best, most innovative and exciting crowdfunding projects in an absurdly unique way. Their audience of more than 300,000 crowdfunding fans regularly back featured products and eagerly awaits the newsletter to learn about the new ideas that creators are bringing to market. Learn more about having your project featured in ProductHype, or join the HypeSquad today!

    Transcript

    View this episode's transcript



    Roy Morejon:

    Welcome entrepreneurs and startups to Art of The Kickstart. The show that every entrepreneur needs to listen to before you launch. I’m your host, Roy Morejon, president and founder of Inventus Partners, the world’s only turnkey product launch company. From product development and engineering to omnichannel marketing, we’ve helped our clients launch thousands of interventions and earn more than $1 billion in sales over the past 20 years. Each week, I interview a startup success story, an inspirational entrepreneur or a business expert in order to help you take your launch to the next level.



    Roy Morejon:

    This show would not be possible without our main sponsor Product Hype, the weekly newsletter that goes out and shows you the best inventions that just launched. Make sure to check out Product Hype.co and join the hype squad. Now let’s get on with the show.



    Roy Morejon:

    Welcome to another edition of Art of The Kickstart. Today I am joined by co-founders of Espresso Print Pig… Excuse me, Espresso Pig, check it out. It’s active on Kickstarter right now. I’ve got Isaiah and Justin with me, really excited to hear their story and share it with our audience.

    • 23 min
    Athletic Entrepreneur Invents a Redefining Product from a Hunk of Metal

    Athletic Entrepreneur Invents a Redefining Product from a Hunk of Metal

    In this episode of Art of the Kickstart, we spoke with Brock Massner, CEO and co-founder of NV Athletics and the inventor of the NV Rack. NV Rack is a patented Non-Varying Resistance system that’s made up of two universal squat rack attachments that allow you to add resistance or assistance to any lift or movement. Brock’s background in fitness sparked the idea for the NV Rack, but it’s his involvement with younger athletes and beginners that encouraged him to pursue the product development process for NV Rack. Listen to learn how Brock and his family-based team used feedback from their athletic communities to push NV Rack one step further.







    Short on time? Here's what we talked about.



















    Brock tested his prototype on members in his gym and the athletes he was training. The feedback he received prompted him to work with a product development team to develop the prototype further. 

    Trust is a huge part of launching a product successfully. Who are you partnered with? Do you trust them?

    Through events like the CrossFit games, the NV Rack ream learned how to promote their product effectively and received feedback that made both the NV Rack itself and their business more successful







    Links







    NV Rack's Kickstarter Campaign

    NV Athletics







    Note: As an Amazon Associate, Art of the Kickstart may earn a commission from qualifying purchases.

    Sponsors

    Art of the Kickstart is honored to be sponsored by ProductHype, the leading crowdfunding newsletter. Publishing weekly, ProductHype showcases five of the best, most innovative and exciting crowdfunding projects in an absurdly unique way. Their audience of more than 300,000 crowdfunding fans regularly back featured products and eagerly awaits the newsletter to learn about the new ideas that creators are bringing to market. Learn more about having your project featured in ProductHype, or join the HypeSquad today!

    Transcript

    View this episode's transcript



    Roy Morejon:

    Welcome entrepreneurs and startups to Art of the Kickstart, the show that every entrepreneur needs to listen to before you launch. I’m your host, Roy Morejon, president and founder of Enventys Partners, the world’s only turnkey product launch company. From product development and engineering to omnichannel marketing, we’ve helped our clients launch thousands of inventions and earn more than $1 billion in sales over the past 20 years. Each week I interview a startup success story, an inspirational entrepreneur, or a business expert in order to help you take your launch to the next level. T.



    Roy Morejon:

    This show would not be possible without our main sponsor ProductHype, the weekly newsletter that goes out and shows you the best inventions that just launched. Make sure to check out ProductHype.co and join the HypeSquad. Now let’s get on with the show.



    Roy Morejon:

    Welcome to another edition of Art of the Kickstart. Today I am super excited because I am speaking with Brock Massner, CEO and co-founder of NV Athletics, and the inventor of the NV Rack. Brock just launched his campaign yesterday, so I’m super excited to kind of dive in. Now that he’s hopefully had a good night of sleep, we can talk about this campaign and all the work that they have done to get there....

    • 27 min
    First-time Crowdfunder Harnesses the Crowd to Improve the Shaving Experience

    First-time Crowdfunder Harnesses the Crowd to Improve the Shaving Experience

    In this episode of Art of the Kickstart, we spoke with Attila Madarasz, advisory board member of BAM Concepts and creator of BLADEMAX. BLADEMAX is a revolutionary product from a team looking to save consumers money on shaving razors and to save the earth one razor at a time. As a first-time crowdfunder, Attila was convinced to launch BLADEMAX on Kickstarter after learning about how crowdfunding and Kickstarter work. He was excited to see if the people would also support BLADEMAX. Listen to learn how Attila and his team designed BLADEMAX and launched on Kickstarter.







    Short on time? Here's what we talked about.



















    Attila learned the science behind BLADEMAX, which was used to strengthen the testing of the product. 

    Attila explains how crowdfunding was an easy choice for him and his team to make when deciding how to fund BLADEMAX.

    Most consumers are focused on immediate results rather than the long-haul, and the BLADEMAX team recognized this when designing their product.

    Beta testing allowed Attila and the team to recognize their idea was popular amongst their audience and pushed their testers to participate in a challenge to see whose razor could last the longest while using BLADEMAX.







    Links







    BLADEMAX







    Note: As an Amazon Associate, Art of the Kickstart may earn a commission from qualifying purchases.

    Sponsors

    Art of the Kickstart is honored to be sponsored by ProductHype, the leading crowdfunding newsletter. Publishing weekly, ProductHype showcases five of the best, most innovative and exciting crowdfunding projects in an absurdly unique way. Their audience of more than 300,000 crowdfunding fans regularly back featured products and eagerly awaits the newsletter to learn about the new ideas that creators are bringing to market. Learn more about having your project featured in ProductHype, or join the HypeSquad today!

    Transcript

    View this episode's transcript



    Roy Morejon:

    Welcome, entrepreneurs and startups, to Art of the Kickstart, the show that every entrepreneur needs to listen to before you launch. I’m your host, Roy Morejon, president and founder of Enventys Partners, the world’s only turnkey product launch company. From product development and engineering to omnichannel marketing, we’ve helped our clients launch thousands of inventions and earn more than $1 billion in sales. Over the past 20 years, each week, I interview a startup success story, an inspirational entrepreneur, or a business expert in order to help you take your launch to the next level. This show would not be possible without our main sponsor, ProductHype, the weekly newsletter that goes out and shows you the best inventions that just launched. Make sure to check out producthype.co and join the HypeSquad. Now, let’s get on with the show.



    Roy Morejon:

    to another edition of Art of the Kickstart. Today, I am speaking with advisory board member of BAM Concepts, Mr. Attila Madarasz. He is the visionary regarding how the BLADEMAX solution has gone to market. He’s also put together the entire business plan, so really excited to talk about how products got launched, and how they designed the BADEMAX dispensing system, raising capital for that. It’s active on Kickstarter. Attila, thank you so much for joining us today on Art of the Kickstart.

    • 22 min

Customer Reviews

4.8 out of 5
70 Ratings

70 Ratings

JoshRhodes8 ,

Great Content w/ Tactical Advice

So glad I stumbled across the Art of the Kickstart Podcast! After listening to just one episode a few weeks back, I was hooked. I can tell a lot of thought and research is put into every episode, and I find myself looking forward to each episode drop. Keep the solid content coming - I’m a HUGE fan!

TheRobertH ,

Great stories by entrepreneurs

Love the great Q&A's and stories from entrepreneurs! Thank you

nickham222 ,

Great Podcast for Crowdfunding

Love this podcast as an entrepenuer and backer of a bunch of projects on Kickstarter! Gives you the behind the scenes look at how campaigns are made and run!

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