Artist Hustle

ArtistHustle
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Welcome to The ArtistHustle Podcast. Debbie-Ann Shaw will be your host. ArtistHustle will be giving you the business blueprint for independent musicians. We will also be breaking down business models and examining the latest trends in entertainment. ArtistHustle is a social network for music entrepreneurs. We teach you how to make, manage and multiply your money as an artist. Let’s do it!

  1. 12/24/2025

    Who Are You Now? Why Artists Must Redefine Their Brand Every 90 Days

    Why is it that some artists seem to have zero competition while everyone else is fighting for the same scraps? The answer lies in Specific Knowledge. This is your unique, hard-to-teach mix of tastes, skills, and life experiences that constitutes your real competitive edge. In this video, we’re breaking down how to stop chasing common knowledge—which gets competed away—and how to lean into the work that feels like play to you, but looks like work to others. What You’ll Discover: The Weird Resume: How to combine your obsessions and mediums into a one-sentence positioning that makes you the only person who can do what you do. The Energy Audit: How to track which tasks energize you versus those that drain you, so you can design offers around your natural strengths. Escaping Competition: Why copying generic templates is a race to the bottom and how to share polarizing, honest stories instead. The Compounding Learner: How to pick a "money metaskill" (like marketing or storytelling) and study it daily until it compounds like money. The 90-Day Pivot: Naval’s advice on continuously updating who you are and what you do to stay ahead of the market. Your Artist Hustle Action Plan: Write Your "Weird Resume": List your genres, mediums, and obsessions. Craft a positioning statement like: "I make cinematic R&B for loner kids of immigrants." Conduct an Energy Audit: Track your creative tasks for one week. Identify which tasks energize you and design one offer that leans into those skills. Audit Your Content: Review your last 10 posts. Rewrite three of them to sound uniquely like you, not the niche, and share one deeply honest story. Update Your Bio: Once per quarter, update your bio and offer page to reflect your current best work, not your past version. Study a Metaskill: Pick one skill (marketing, copywriting, or storytelling) and study it for 30–60 minutes a day for the next 12 weeks. Stop competing and start leading by leaning into what makes you unique. Subscribe to ArtistHustle TV for more strategies on building an irreplaceable creative career. #ArtistHustle #SpecificKnowledge #NavalRavikant #CreativeEdge #ArtBusiness #Metaskills #NicheOfOne

    20 min

  2. 12/20/2025

    Stop Saying Yes to Every Gig: How to Evaluate Your Options Like a CEO

    Why are so many "famous" artists actually broke? It’s because they are playing the status game instead of the wealth game. In this video, we are breaking down the foundational mindset shift every multi-hyphenate artist needs to survive and thrive: Wealth, Not Status. Most creatives are taught to chase clout, but true freedom comes from building an "art machine" that buys back your time. We are diving into the five pillars of the Artist Hustle foundation to help you stop flexing and start building. What You’ll Learn: Wealth vs. Status: Understand why wealth is about assets that earn while you sleep, whereas status is just about trying to impress people. Defining "Rich": Why being rich is actually about the freedom to control your time rather than maintaining luxury aesthetics. Buying Time: How living below your means allows you to take bigger creative risks and build a "creative runway" for your career. The Asset Mindset: Why you should never stop at being paid once; learn to turn every project into things that can pay you repeatedly. Money as a Tool: How to view money as stored time and options rather than just an end goal. Your "CEO Artist" Action Plan: The Activity Audit: List your current tasks. Mark them "W" if they build assets (like your catalog or email list) and "S" if they are just for status (like clout posts). Cut at least two status tasks this week. The Rich Artist Day: Write down exactly how you would spend your time on a "rich" day and calculate the monthly cost. This is your real wealth target. Create a Spinoff: For your next project, design one spinoff asset—like a sample pack, a print series, or a mini-class—to ensure you get paid more than once. The Power of "No": Evaluate your next gig offer. Does it give you future options like IP or connections, or is it just short-term cash?. Practice saying "no" to one low-leverage gig this month. If you’re tired of the "starving artist" cycle and ready to build a career that actually scales, this roadmap is for you. Don't forget to subscribe to Artist Hustle TV for more micro-lessons on the business of your craft.

    21 min

  3. 12/10/2025

    2026 Goals: Focus on THESE 5-10 Hours of Work to ESCAPE the Starving Artist Life

    ESCAPE THE GRIND! Your 2026 Annual Master Plan is Here.Are you a talented multi-hyphenate artist juggling a day job and dreaming of a sustainable career? Stop treating your art like a hobby and start running it like a CEO! Most indie artists waste 80% of their time on low-ROI tasks. This video gives you the exact, systematic Annual Plan for 2026 designed to focus only on Income-Producing Activities (IPAs)—the 20% of tasks that generate 80% of your revenue.This is the ultimate roadmap to plan your revenue from January to December, ensuring you maximize cash flow while avoiding burnout.The 3-Tier Artist Hustle System (Max 10 Hours/Week):We break down the entire year into manageable, high-leverage tasks so you can work ONLY 5-10 hours per week on your art business and still see major results.✅ WEEKLY IPAs (5-10 Hours): The Cash Flow EngineDiscover the consistent tasks that keep money coming in, even with a day job:The Content-to-Sale Funnel: Turning a simple social post into a direct paid offer.Fan Outreach Strategy: The secret to high-value direct sales to your warmest leads.Pitching Habit: Planting seeds for bigger paid gigs (licensing, collabs).📈 MONTHLY IPAs (3-5 Hours): Momentum & ScaleBuild on your weekly wins with high-impact monthly tasks:Launching Micro-Offers: Quick cash injections via email list engagement.Repurposing Old Work: Zero-effort revenue from maximizing existing assets.Review & Adjust: The CEO's financial audit—what sold, what flopped, and how to pivot next month.🚀 QUARTERLY IPAs (The Strategic Launches)The 4 strategic quarters that 10X your income, focusing on systemization and diversification:Q1: Launch Foundation (Building the core revenue engine)Q2: Optimize & Diversify (Adding passive income streams)Q3: Leverage & Collaborate (Tapping into new audiences via partnerships)Q4: Harvest & Plan (Maximizing holiday sales and prepping for 2027)Why You Need This Annual Plan:You don't need more talent; you need a better system. We teach you to stop trading time for money and start building an asset. This plan emphasizes the 80/20 Rule, Revenue Diversification, and Batching to ensure sustainability.Stop guessing your way through 2026! Click the link below to download our simple Annual Plan Template and start building your financial freedom today!

    27 min

  4. 09/21/2022

    #022: How To Get Music Fans, Exposure & Dominate (feat. Julian Jewels)

    How to Build a Fanbase From Scratch, Get Your Music Heard & Dominate (feat. Julian Jewels) In this podcast episode, we discuss how to market your music like a professional, build a fanbase from scratch, and what it takes to build a brand and community around your music and more.  Questions Answered During Interview How to make yourself "marketable" to an audience? How do I create a buzz before I start recording? What's the best way to get my fans to engage with the content I create? How can I turn a casual listener into a lifelong fan? Before hiring a marketing agency, what should I look out for? About Julian Keaton  Culture curator and music business coach Julian Keaton is one of the leading voices in the St. Louis music community. For the past decade, Julian has worked with award-winning talent and organizations across the country as an artist, talent manager, radio show host/producer, blog contributor, event curator, consultant, brand ambassador, and founder of Stereo Assault and SeekDimensions. Book a consultant call with Julian today at www.julianjewels.com ► Visit The ArtistHustle Website https://www.artisthustle.com/ What is ArtistHustle, anyway? We’re an education site… but not just any education site; we’re the web’s largest music business hub… for free.  We’re also a networking site but not just any networking site; we are a community of like-minded individuals all walking the same path toward navigating the independent music industry together, helping one another along the way. We also have a collection of tools designed to help you make the best business decisions with ease.  ArtistHustle is a lot of different wonderful things to a lot of different amazing people, but most of all - it’s a journey toward creative and financial freedom as independent artists. Won't you take that journey with us?   Sign up for your free account now and discover what ArtistHustle means to you. Follow ArtistHustle on Instagram: https://www.instagram.com/artisthustle/ Subscribe to ArtistHustle on Youtube https://m.youtube.com/c/ArtistHustleTV

    1h 30m

  5. 09/14/2022

    #021: The Ultimate Cheat Sheet for Becoming a Great Producer (feat. Adam Salaah!)

    How To Make It As A Music Producer - Everything You Need To Get Started (feat. Adam Salaah) In this ArtistHustle podcast music interview, we talk to Adam Salaah  A.K.A. "The Asset" is a New York-based music producer, songwriter, and business executive about everything you need to know as a producer and songwriter to win the music industry.   Questions Answered During Interview with Adam Salaah! As a songwriter, how do you learn what is hot and what is not? How do you keep your finger on the pulse of the industry?  How and where can I find placement opportunities every week (Without Paying for submissions)? Can you explain what songwriting splits are and how do you decide on royalty splits?  Can you explain the process of how a track gets placed on a TV show or commercial? How do Non-Exclusive vs. Exclusive Publishing Deals work? Any advice on setting goals and time blocking your calendar for production sessions? How important is it to learn music theory - modes, chords, scales, etc?  What's the most important thing to know as a music producer to succeed? Who is Adam Salaah?  Adam Produces & Writes BANGERS That Get You Noticed 👀 •🎯 Helping Hip Hop/ Pop/ R&B Artists 🎤 •💿 Also Co-CEO Shoreview Records 👇🏾 Learn more about Adam and how to work with him  https://www.AdamSalaah.com ► Visit The ArtistHustle Website https://www.artisthustle.com/ What is ArtistHustle, anyway? We’re an education site… but not just any education site; we’re the web’s largest music business hub… for free.  We’re also a networking site but not just any networking site; we are a community of like-minded individuals all walking the same path toward navigating the independent music industry together, helping one another along the way. We also have a collection of tools designed to help you make the best business decisions with ease.  ArtistHustle is a lot of different wonderful things to a lot of different amazing people, but most of all - it’s a journey toward creative and financial freedom as independent artists. Won't you take that journey with us?   Sign up for your free account now and discover what ArtistHustle means to you. Follow ArtistHustle on Instagram: https://www.instagram.com/artisthustle/ Subscribe to ArtistHustle on Youtube https://m.youtube.com/c/ArtistHustleTV

    1h 44m

  6. 09/07/2022

    #020: Protect Yourself, Protect Your Music As A DIY Artist: Contracts, Copyright, Publishing, Licensing & More (feat. Matt Gorman)

    Music Law 101: How To Protect Yourself As A DIY Artist (feat. Matt Gorman) In this ArtistHustle podcast episode, we talk to Matthew Gorman, Entertainment Lawyer, Cox & Palmer about on music publishing, recording contracts, copyright violations, music royalties, and more.  Questions Answered During Interview with Matt Gorman I shared a piece of music with another musician and now they are claiming it as their own. What can I do in this situation? What happens if you use copyrighted material without permission? I'm a music creator; I'd like to publish my music, but I'm afraid of others stealing my ideas. What should I do to protect my work? I want to hire a music producer to help me finish a song, how do I protect my work so no one steals it? Is it dangerous to post your original, unpublished songs online? When making a cover song, do I have to ask for permission from the actual owner of that song? If my music is licensed with one performing rights organization, do I still need to get licensed with the others? I believe my Intellectual property has been stolen. What should I do next? I've been offered a management contract - what should I look out for? Is there a difference between mechanical, performance, and sync royalties? About Matt Gorman  Matthew Gorman is Counsel in Cox & Palmer’s Halifax office. Matt’s practice is focused on commercial transactions and business advisory, where he counsels a variety of entrepreneurs, start-ups, creatives, and established businesses from inception through to various stages of development. Matt also operates Ocean Town Music, which provides business advisory and management services to music and entertainment clients. Email: mgorman@coxandpalmer.com  https://coxandpalmerlaw.com/people/matthew-gorman/  https://oceantownmusic.ca/  https://www.instagram.com/oceantownmusic/ ► Visit The ArtistHustle Website https://www.artisthustle.com/ What is ArtistHustle, anyway? We’re an education site… but not just any education site; we’re the web’s largest music business hub… for free.  We’re also a networking site but not just any networking site; we are a community of like-minded individuals all walking the same path toward navigating the independent music industry together, helping one another along the way. We also have a collection of tools designed to help you make the best business decisions with ease.  ArtistHustle is a lot of different wonderful things to a lot of different amazing people, but most of all - it’s a journey toward creative and financial freedom as independent artists. Won't you take that journey with us?   Sign up for your free account now and discover what ArtistHustle means to you. Follow ArtistHustle on Instagram: https://www.instagram.com/artisthustle/ Subscribe to ArtistHustle on Youtube https://m.youtube.com/c/ArtistHustleTV

    1h 15m

  7. 08/31/2022

    #019: From Doubt To Clout: How To Make Money As A Rapper (feat Eric Stackz)

    From Doubt To Clout: How To Gain Fans And Make Money As A Rapper. In this ArtistHustle podcast episode, we talk to Eric Stackz about how rappers can succeed in the music game - making money, growing their fanbase, and making a living doing what they love.   Eric Stackz Biography I'm A 🎤Rapper &📚Rap Coach. I Teach Unsigned Rappers How To Rap, Gain Fans And Make Money💰I Am A Member Of The Hip Hop Collective FreeQuent Flyerz Which Stands For-FREE thinkers, Financial Freedom, And FREE spirited. Or F.L.Y. (Forever Live Young) I'm Also The Owner Of "My Rap Mentor" Which Is An Educational  Company Designed To Help Upcoming Hip-Hop Artists With Rapping, Making Money, Building A Fanbase, And Transitioning You From An "Artist Mindset" To An Entrepreneur. "frequent Flyerz Is More Than Just A Lifestyle Brand. It's A Culture b.k.a. "Hood Dandies" That Represents The Hunger For Luxury & High Standards, The Music & Videos Are Just An Invitation For The Listeners & Viewers To Take Part In Our Journey. Chasing One Dream At A Time."frequent Flyerz" It's Not A Movement, Its A LifeStyle'' ► Visit The Website https://www.artisthustle.com/ What is ArtistHustle, anyway? We’re an education site… but not just any education site; we’re the web’s largest music business hub… for free.  We’re also a networking site but not just any networking site; we are a community of like-minded individuals all walking the same path toward navigating the independent music industry together, helping one another along the way. We also have a collection of tools designed to help you make the best business decisions with ease.  ArtistHustle is a lot of different wonderful things to a lot of different amazing people, but most of all - it’s a journey toward creative and financial freedom as independent artists. Won't you take that journey with us?   Sign up for your free account now and discover what ArtistHustle means to you. Twitter: https://twitter.com/artisthustle Facebook: http://on.fb.me/1KJNcXr Instagram: https://www.instagram.com/artisthustle/

    2 hr

  8. 08/24/2022

    #018: Managing Your Own Music Career: What To Focus On, How To Make Money & Thrive (feat. Dannie Boyd)

    Managing Your Own Music Career: What To Focus On, How To Make Money & Thrive (feat. Dannie Boyd) In this ArtistHustle podcast episode, we interviewed Dannie B on Instagram LIVE about self-management for musicians. You'll learn everything you need to focus on and what to do to make it as an independent creator.  Questions Answered During Interview  Best way to set up my music and stay organized with all the paperwork? How can I stay motivated and inspired as a creator? Sometimes I burn out, what's your advice on managing your mental health? I'm a new artist, how should I go about making connections besides attending events? How can I decide on the best right platform to start promoting my music? Best advice on how to stay competitive in the music game? Tips on managing my music while working a day job? I want to quit my 9-5 but my music doesn't pay me enough, what can I do? Advice on pitching myself to book gigs and press for my music Starting out, what are some good goals to start my music career? How can I keep developing my skills as an artist? When do you know it's time to hire someone to do certain tasks? ABOUT Dannie B Dannie Boyd, also known as Dannie B, is a poet, songwriter, and photographer. He uses writing and photography to create stories that educate, inspire, and entertain. Each medium allows him to connect with audiences in different but equally impactful ways. His creative journey first began in high school as a filmmaker and gradually evolved to include poetry, photography, and music.  ​"To me, my work is my place of seclusion where I can be myself" - Dannie B http://www.dannieb.com/ What is ArtistHustle, anyway? We’re an education site… but not just any education site; we’re the web’s largest music business hub… for free.  We’re also a networking site but not just any networking site; we are a community of like-minded individuals all walking the same path toward navigating the independent music industry together, helping one another along the way. We also have a collection of tools designed to help you make the best business decisions with ease.  ArtistHustle is a lot of different wonderful things to a lot of different amazing people, but most of all - it’s a journey toward creative and financial freedom as independent artists. Won't you take that journey with us?   Sign up for your free account now and discover what ArtistHustle means to you.   Website: www.artisthustle.com  Twitter: https://twitter.com/artisthustle Facebook: http://on.fb.me/1KJNcXr Instagram: https://www.instagram.com/artisthustle/

    1h 22m
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About

Welcome to The ArtistHustle Podcast. Debbie-Ann Shaw will be your host. ArtistHustle will be giving you the business blueprint for independent musicians. We will also be breaking down business models and examining the latest trends in entertainment. ArtistHustle is a social network for music entrepreneurs. We teach you how to make, manage and multiply your money as an artist. Let’s do it!

Information

  • Creator
    ArtistHustle
  • Years Active
    2017 - 2025
  • Episodes
    25
  • Rating
    Explicit
  • Copyright
    © ArtistHustle
  • Show Website
    Artist Hustle